TransOrange Conference Communications Director Thulani Mkhize Mandate Ephesians 429 Let no corrupt communication proceed out of your mouth but that which us good to the use of edifying that it may minister grace unto the hearers ID: 663709
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2013-2016 Strategic Plan
Trans-Orange ConferenceCommunications DirectorThulani MkhizeSlide2
MandateEphesians 4:29
“Let no corrupt communication proceed out of your mouth, but that which us good to the use of edifying, that it may minister grace unto the hearers”.EG. White. Evangelism
, pg. 128"The character and importance of our work are judged by the efforts made to bring it before the public.“
Conviction
We believe as the communications department that God has placed upon us a great and solemn responsibility to assist every worker at the TOC office to effectively communicate, within and beyond the TOC borders effectively; properly, maintaining our church brand and communicating the love and sacrifice of our Saviour Jesus Christ.At a time where the reputation of the church has been tainted less of integrity and many voices seek to rise as official, we understand it to be our role to ensure that our communication must be correct, true, and builds a bridge of hope to all those we come across.CommitmentWe are committed to be our best and ensuring that the TOC family never remains in the dark, but through all means possible, make it possible for the office, workers and the entire church share the right information. We have made it our burden that the stranger within our gates, should never be compelled to return without help or attention, but that we can be of help even in our absence, by placing measures of help that all may be saved.PleaWe ask for your prayers and support as we undertake this task of serving you and doing our earnest part in His vineyard!
Communications Department Strategic PlanSlide3
General Conference Mission Statement Communications DepartmentSeventh-day Adventist Church
“Building Bridges of Hope”
Communications Department Strategic PlanSlide4
PurposeThe communications department seeks to build bridges of hope while it
endeavors to create a favorable image of the church and its mission, life, and activities that will encourage people to become followers of Christ.
These bridges may be accomplished by building trust among groups of people by the sharing of accurate information using contemporary technologies and methods of communication to reach the diverse audiences, both within and without the church, with an open, responsible, and hope-filled communication program
.
SDA Ministers Handbook, pg. 62Communications Department Strategic PlanSlide5
GoalsManage the release of accurate information
Effect ‘real time’ Communication strategies within the TOCMaintain the church brand in all public relations within and beyond church borders
Communication integration between the TOC, Southern Africa Union (SAUC), Southern Africa Indian-Ocean Division (SID) and the General Conference (GC)
Communications Department Strategic PlanSlide6
ScopeThe TOC Communications Department (TOCCOM) seeks to fulfil the mandate of the TOC Regular Session of the 11th Triennial 2013 of the Seventh-day Adventist (SDA) church by building bridges of hope in the TOC office, workers, and churches in the four (4) proposed methods
: Information Technology (IT)
Telecommunications Branding & Marketing
MediaCommunications Department Strategic PlanSlide7
Information Technology (IT)Internal (Intranet) & External
Public Relations, IT & Communications PoliciesData Management System
Church Websites, TemplatesPastoral Communications
Social Networks
TOC Mobile AppCommunications Department Strategic PlanSlide8
TelecommunicationsTOC Toll Free Line
Prayer LineSpiritual SupportTrauma Counselling
Communications Department Strategic PlanSlide9
Branding & Marketing- Brand Management & Signage
- Corporate Gifts & Clothing- Advertisements- IT, Logo Usage Policies
- General Public Relations
Communications Department Strategic PlanSlide10
MediaMedia Centre
Public Address SystemsBroadcasting (E-Ministries)1 GospelIsambuloHope Channel
3ABNRadioAdventist World Radio (AWR)TOC Radio
Newsletters
Maranatha MagazineTOC MagazineCommunications Department Strategic PlanSlide11
IT
Telecommunications
Communications Department Strategic Plan
Short Term Goals
Long Term GoalsData Collection Through Statistical Reports
Data Management System
Website Weekly Updates
TOC Mobile Application
Short Term Goals
Long Term Goals
Automatic
Email System on TOC Website
Toll-free Line
Pastoral, Churches and Departmental (TOC Branded) Email Addresses
TOC Mobile Application, Churches & Departmental WebsitesSlide12
Media
Branding & MarketingCommunications Department Strategic Plan
Short Term Goals
Long Term Goals
Visual Tools (Video, Camera)Formalize relations with existing gospel channels (i.e. Isambulo, Hope Channel, Etc.)
Media Centre & Broadcasting
Music Groups Recordings at TOC Media Centre
Outsource Public Address System
TOC PA System Team, Equipment, Decor
Website Advert
TOC Magazine, Newsletter
Website Advert, Social Networks, Etc
TOC Radio
Short Term Goals
Long Term Goals
Outsource Corporate gifts
Card Printing Machine
SDA Logo Interpretation on Website
SDA Church Logo Usage Policy
Dress Code Awareness Campaign
Agree on formal and Casual days at office
Join programs outside the SDA church with similar intention of moral regeneration
Strengthen Inter-denominational relations
Visibility of TOC in civil and private sector
Form relations with government and non-government programs in line with church missionSlide13
Target Groups
Office DepartmentsWorkers
ChurchesCivil Sector
Private Sector
CommunitiesSDA Worldwide Community Fundraising RelationsAdventist Laymen & Services (ASI)Sales from TOC Corporate Gifts for all DepartmentsTOC Mobile ApplicationSales from recordings of presentations from Media CentreIncome from Airtime Purchase (TOC Media Centre, Radio)
Music Recordings from Media CentreDonations
Communications Department Strategic PlanSlide14
IT
Media
Telecommunications
Branding
Data Capturing
IT Support
Archiving
Website Update
Updating Social Networks
Online Support
Broadcasting
Recordings
Editing
Duplication of Material & Sales
Toll-free line Management
(Retirees & etc)
Conference/Video Calls
Online Support
Public Relations
Marketing TOC Programs
Advertising
Work Schedule
Communications Department Strategic Plan
Triennial Plan
Year 1
Year 2
Year 3
2013-2014
2014-2015
2015-2016
Online Updates & Links
Branded Email Setup
Intranet
Social Networks
Events Capturing
Advertising
Toll free Line
E-Ministries Broadcasting
Departmental Websites
TOC Mobile Application
IT, Logo Usage Policies
Recording Studio
Media Centre
Websites for Churches
MagazineSlide15
AnalysesWeaknesses
Our department may lose the required support if not realized as major in the core mission of the church.ThreatsThe minimal attention provided for this department and lack of staff; threatens the growth to communicate our brand in real time, correctly, within the policies of the SDA church to our members and the world at large. We may miss the opportunity to mingle as the salt is expected within the borders of the church and beyond.
StrengthsInformation Technology makes our lives easier and more convenient to communicate. We therefore want to take advantage of the revolution of faith as expressed by the TOC family and move into the future with the required speed to realize faster results as we build the bridges of hope. We don’t see a difference between communication and technology in our modern day.
Opportunities
We are ministering in a post modern day, without a doubt we know that communication is key. The recent history of our conference exposed us to the lack of correct, real time and official information that our desk should provide. We therefore are putting our plough in the fattened soil, ready for cultivation; as the world seeks the correct image of a church ready for her Saviour. Through E-Ministries we rich millions in seconds to communicate the three angels message, and through the toll free line; we are ever present to souls seeking the touch of The Lord through our ministry, this method copies the attribute of our God, the One who never sleeps no slumbers, but watches over Israel. Our department avail the TOC out of office 24/7, and 365 days, with the ability of retrieving from the memory lane.Communications Department Strategic Plan