Students film commercials in business communications class Eileen Kramer Linda Wilkins amp Lisa Pontoppidan Senior Lecturers Center for English Language and Orientation Programs CELOP Has been teaching English language and culture to international students for over 30 years ID: 467769
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Lights! Camera! Action!Students film commercials in business communications class
Eileen Kramer, Linda Wilkins, & Lisa Pontoppidan
Senior Lecturers
Center for English Language and Orientation Programs (CELOP)Slide2
Has been teaching English language and culture to international students for over 30 yearsCore curriculum consists of Intensive English Language and Culture, Academic English, English for Science and Technology, and English for International Business
Electives support core curriculum
Kramer, Wilkins, & Pontoppidan
CELOPSlide3
Modules include small talk, telephone skills, interviews and resumes, business meetings, negotiating, and sales/marketing. Students develop product ideas, write business plans, and design a marketing plan.
Kramer, Wilkins, & Pontoppidan
Business Communications ElectiveSlide4
Students work together to come up with a new product, do a SWOT analysis, write a business plan, and develop a marketing campaign that includes filming a commercial.
Kramer, Wilkins, & Pontoppidan
Marketing & Product Promotion ModuleSlide5
Forming project teamsComing up with a new product ideaIdentifying target marketDoing a SWOT analysis
Writing a business plan
Designing a sales/marketing plan
Kramer, Wilkins, & Pontoppidan
Preliminary WorkSlide6
Developed a working relationship in their project teams.Become solidly invested in their team’s product idea.Done the analysis of competition and target markets.Discussed how to successfully promote their new product.
Kramer, Wilkins, & Pontoppidan
Students Have AlreadySlide7
Kramer, Wilkins, & PontoppidanMaking the Commercials
Task
Skills
Time
Project teams work together to write their scripts.
Using
marketing/advertising language; negotiating meaning; writing, listening, & speaking.
1.5 hrs
Rehearse
the script. Decide on props and filming location.
Pronunciation, voice modulation, & memorization;
reading, writing, speaking, & listening.
1 hr
Film the commercial, allowing several takes.
Using a video camera; working as a member of a team;
speaking & listening.
2.5 hrs
Edit the commercial using iMovie in computer lab.
Learning & using iMovie; negotiating changes &
sound effects, text, & transitions; reading, writing, listening, & speaking.
2.5
hrsSlide8
Kramer, Wilkins, & Pontoppidan
Using iMovieSlide9
Kramer, Wilkins, & Pontoppidan
Using iMovie: soundSlide10
Kramer, Wilkins, & Pontoppidan
Using iMovie: titlesSlide11
Kramer, Wilkins, & PontoppidanUsing iMovie: transitionsSlide12
Kramer, Wilkins, & PontoppidanUsing iMovie: musicSlide13
Provide equipment, time, and opportunity for learning.Students will quickly learn how to use the camera and will help each other with the editing software.
Students will have questions and will require guidance on scripting.
To save time in editing, reinforce the idea of saving only the takes they will want.
Some pitfalls to look out for.
Kramer, Wilkins, & Pontoppidan
Teacher’s Role: Movie ProducerSlide14
Understand a range of functional language used in business settings. Understand and use common business vocabulary, idioms, abbreviations, acronyms, and conventions.
Write coherent business communications.
Speak within and in front of a group of peers.
Kramer, Wilkins, & Pontoppidan
Curriculum ObjectivesSlide15
Increased motivation to learn. Acquisition of marketing terminology used in an authentic setting.
Hands-on use of video technology, both hardware and software.
Experience in product creation, promotion, and advertising.
Development of collaborative skills by working as a member of a project team.
Kramer, Wilkins, & Pontoppidan
Benefits to StudentsSlide16
Dreamy Suitcase: Get Help with Your Homework
The
Clicker: Silence Annoying People
Kramer, Wilkins, & Pontoppidan
Examples of Students’ CommercialsSlide17
Social or Political Science: Film interviews of people on the street about current events, such as their experience with the economic recession.
Literature or Drama: Students make a movie dramatizing a story or play.
Science or Technology: Video a process or experiment with students explaining what is going on and what to expect.
Language Classes: Film presentations and celebrations of culture.
Business: Capture mock job interviews on film and review main points in subsequent classes.
Your ideas? Comments? Questions?
Kramer, Wilkins, & Pontoppidan
How can we use this in other classes?Slide18
Kramer, Wilkins, & PontoppidanThank you very much for your attention and participation!
To request slides: efkramer@bu.edu