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Lights! Camera! Action! Lights! Camera! Action!

Lights! Camera! Action! - PowerPoint Presentation

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Lights! Camera! Action! - PPT Presentation

Students film commercials in business communications class Eileen Kramer Linda Wilkins amp Lisa Pontoppidan Senior Lecturers Center for English Language and Orientation Programs CELOP Has been teaching English language and culture to international students for over 30 years ID: 467769

pontoppidan amp kramer wilkins amp pontoppidan wilkins kramer business students marketing imovie product english language film listening write project speaking culture interviews

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Slide1

Lights! Camera! Action!Students film commercials in business communications class

Eileen Kramer, Linda Wilkins, & Lisa Pontoppidan

Senior Lecturers

Center for English Language and Orientation Programs (CELOP)Slide2

Has been teaching English language and culture to international students for over 30 yearsCore curriculum consists of Intensive English Language and Culture, Academic English, English for Science and Technology, and English for International Business

Electives support core curriculum

Kramer, Wilkins, & Pontoppidan

CELOPSlide3

Modules include small talk, telephone skills, interviews and resumes, business meetings, negotiating, and sales/marketing. Students develop product ideas, write business plans, and design a marketing plan.

Kramer, Wilkins, & Pontoppidan

Business Communications ElectiveSlide4

Students work together to come up with a new product, do a SWOT analysis, write a business plan, and develop a marketing campaign that includes filming a commercial.

Kramer, Wilkins, & Pontoppidan

Marketing & Product Promotion ModuleSlide5

Forming project teamsComing up with a new product ideaIdentifying target marketDoing a SWOT analysis

Writing a business plan

Designing a sales/marketing plan

Kramer, Wilkins, & Pontoppidan

Preliminary WorkSlide6

Developed a working relationship in their project teams.Become solidly invested in their team’s product idea.Done the analysis of competition and target markets.Discussed how to successfully promote their new product.

Kramer, Wilkins, & Pontoppidan

Students Have AlreadySlide7

Kramer, Wilkins, & PontoppidanMaking the Commercials

Task

Skills

Time

Project teams work together to write their scripts.

Using

marketing/advertising language; negotiating meaning; writing, listening, & speaking.

1.5 hrs

Rehearse

the script. Decide on props and filming location.

Pronunciation, voice modulation, & memorization;

reading, writing, speaking, & listening.

1 hr

Film the commercial, allowing several takes.

Using a video camera; working as a member of a team;

speaking & listening.

2.5 hrs

Edit the commercial using iMovie in computer lab.

Learning & using iMovie; negotiating changes &

sound effects, text, & transitions; reading, writing, listening, & speaking.

2.5

hrsSlide8

Kramer, Wilkins, & Pontoppidan

Using iMovieSlide9

Kramer, Wilkins, & Pontoppidan

Using iMovie: soundSlide10

Kramer, Wilkins, & Pontoppidan

Using iMovie: titlesSlide11

Kramer, Wilkins, & PontoppidanUsing iMovie: transitionsSlide12

Kramer, Wilkins, & PontoppidanUsing iMovie: musicSlide13

Provide equipment, time, and opportunity for learning.Students will quickly learn how to use the camera and will help each other with the editing software.

Students will have questions and will require guidance on scripting.

To save time in editing, reinforce the idea of saving only the takes they will want.

Some pitfalls to look out for.

Kramer, Wilkins, & Pontoppidan

Teacher’s Role: Movie ProducerSlide14

Understand a range of functional language used in business settings. Understand and use common business vocabulary, idioms, abbreviations, acronyms, and conventions.

Write coherent business communications.

Speak within and in front of a group of peers.

Kramer, Wilkins, & Pontoppidan

Curriculum ObjectivesSlide15

Increased motivation to learn. Acquisition of marketing terminology used in an authentic setting.

Hands-on use of video technology, both hardware and software.

Experience in product creation, promotion, and advertising.

Development of collaborative skills by working as a member of a project team.

Kramer, Wilkins, & Pontoppidan

Benefits to StudentsSlide16

Dreamy Suitcase: Get Help with Your Homework

The

Clicker: Silence Annoying People

Kramer, Wilkins, & Pontoppidan

Examples of Students’ CommercialsSlide17

Social or Political Science: Film interviews of people on the street about current events, such as their experience with the economic recession.

Literature or Drama: Students make a movie dramatizing a story or play.

Science or Technology: Video a process or experiment with students explaining what is going on and what to expect.

Language Classes: Film presentations and celebrations of culture.

Business: Capture mock job interviews on film and review main points in subsequent classes.

Your ideas? Comments? Questions?

Kramer, Wilkins, & Pontoppidan

How can we use this in other classes?Slide18

Kramer, Wilkins, & PontoppidanThank you very much for your attention and participation!

To request slides: efkramer@bu.edu