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truly d field. By Professor Malcolm McDonald. LSBU . 14. th. February 2013. 1. The limited value of Profit and Loss Accounts and . Balance Sheets. “The information appearing in the majority of boardrooms remains predominantly financial in nature. Without (additional) information on value-creating activities management are typically flying blind – when financials tell them there is a problem management have already missed the optimal point for taking appropriate corrective action”.. Re-setting 7,000 stores nationwide is no easy feat but we are committed to our pharmacy business and our Acosta sales partners are working feverishly toward transforming the over-sized, duplicative sets to the new optimized, shopper preferred assortment. . how to understand consumer’s mind. Customer satisfaction. Customer satisfaction and business success. “The key to customer retention is customer satisfaction” . (Kotler). . Branded. Content Marketing? . Bjoern . Asmussen Oxford Brookes University Business School. Business In Oxford. 21. Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Brand Architecture . Strategies. Brand . Architecture. Brand Strategy. or . Brand Architecture. for a firm tells marketers which brand name, logos, symbols and so forth to apply to . new. and . existing. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. Choices. Ninth . Edition. Chapter 9. Product . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved.. Learning Objectives. 9.1. Discuss . the different product objectives and . Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Delivering More Value. PRODUCT DEFINITION: IT’S PROBABLY MORE THAN YOU THINK. Product. – anything a company offers to satisfy customer needs and wants… including not only physical goods, but also services and ideas.. Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. 1. Learning . Objectives. Students can explain what distinguishes international marketing from marketing focusing on the home country. Students can recall two main approaches: Standardisation and Adaption. PRODUCT. Product. . A product . is a good/service that is developed to satisfy customer needs. This part of the marketing mix refers to the product design, function, USB, brand and lifecycle. It also includes after sale service if required.