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COUNTRY OF ORIGIN IMAGE, BRAND, PRICE AND FAMILIARITY EFFEC
COUNTRY OF ORIGIN IMAGE, BRAND, PRICE AND FAMILIARITY EFFEC

COUNTRY OF ORIGIN IMAGE, BRAND, PRICE AND FAMILIARITY EFFEC - PowerPoint Presentation

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COUNTRY OF ORIGIN IMAGE, BRAND, PRICE AND FAMILIARITY EFFEC - Description

Onur İZMİR Introduction Consumers face lots of brands in the market Decision making process is getting harder and harder C onsumers rely on some certain set of tools in the evaluation of the products to decide whether to buy or ID: 540007 Download Presentation

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affects product brand country product affects country brand purchase intention positively origin price method evaluation image familiarity model literature

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Presentation on theme: "COUNTRY OF ORIGIN IMAGE, BRAND, PRICE AND FAMILIARITY EFFEC"— Presentation transcript