Hank Horkoff The Tablet Textbook amp Language Graph October 23 2012 jennyzhuopenlanguagecom jennyzq h ankhorkoff openlanguagecom hankfdh Founded 2005 Worlds leading Chinese training site ID: 344866
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Jenny Zhu
Hank Horkoff
The Tablet Textbook & Language GraphOctober 23, 2012
jenny.zhu@openlanguage.com
@
jennyzq
hank.horkoff@openlanguage.com
@hankfdhSlide2
Founded 2005World’s leading Chinese training site
800,000 users10,000+ students2500 lessonsSold in January 2012Slide3
On Language
AcquisitionGlobalizationTimeMotivations
How to learnNo magic solutionSlide4
Shanghai, ChinaSlide5
Key Problems for Language Students
Hard to Find Appropriate InputLevelSubjectStyle
Shortage of Practice Opportunities
Limited Time
& Access
Motivation
Hard to Find Appropriate Input
LevelSubjectStyle
Hard to Find Appropriate InputSlide6
Conclusion
The Tablet
TextbookSlide7
The Tablet Textbook
Structured Courses
Lesson Review
Study ToolsSlide8
Platforms
The Tablet Textbook
is available for the iPad, iPhone and Android 4.0 devices.Slide9Slide10Slide11Slide12Slide13
‘Edutainment’
Level-appropriate, natural inputEngaging delivery
Student empathyMedium is the messageSlide14Slide15Slide16Slide17
Speech Validation
ValidateDragon Mobile SDK
Intelligible?
Yes/No
Tell student
Store event dataSlide18Slide19Slide20
GrammarSlide21Slide22Slide23
Spaced RepititionSlide24
Offline ModeThe “Offline Mode” of the Tablet Textbook allows students to study previously downloaded materials in places where there is no Internet access (e.g. on an airplane).
Green dots indicate if content is available offline for:Course data
Lesson dataMedia filesTerm audioSlide25
Old & New Compared
Traditional TextbookTablet Textbook
Lesson Input√√Multimedia
With tape, CDROM or language lab√Review Activities
(dialogue, vocabulary, expansion, grammar, exercises)
√√Re-mixable
Courses√Sentence Review Features (translate, breakdown,
native speaker audio, audio recording, audio playback, speaking validation) √
Ability to Save Vocabulary & Integrated Flashcards
√
‘Intelligent Features’(cloud vocabulary, SRS flashcards, smart lesson recommendation engine)
√Slide26
The Flipped Classroom
Source: KnewtonSlide27
A Convenient Student Experience
1. Listen to a lecture on the morning commute.2. Study
the lesson for a few minutes at work.3. Practice
in class or over Skype (OPTIONAL).4. Review
vocabulary on the way home.Slide28
An Effective Way to Cut Costs
Lecture: Vocab IntroWarm-up
Practice with a Teacher
Lecture: Grammar & Structures
Review: Comprehension Questions
Review: Workbook Activities
5 min10 min
10 min15 min
10 min
10 minSlide29
Client
CustomizationCourse materialsWhite-labelingCase studySlide30
Language Learning ChannelsSlide31
The Language GraphSlide32
Lot’s of learning gets no creditSlide33
Tests - Static Snapshot, Pervert MotivationsSlide34
The Language Graph
+Slide35
Mozilla Open BadgesSlide36
Language Acquisition Event Tracking
<a href=“x” onclick=“_gaq.push([‘_trackEvent’, ‘Videos’, ‘Play’, ‘First Birthday’]);”>Play</a>Similar to Google Analytics various language acquisition events can be tracked.
Sample Google Analytics Event Tracking Code:c
activitycategory
action
labelvalueSlide37
Students Control Their ‘Backpack’
Backpack Event Data
APIEvent Data
LearningPlatforms(websites & mobile apps)
API
Event Data
Displayers
(websites, blogs, Facebook, etc.)Slide38
Study Data Can Solve ProblemsSlide39
Alternative to Proficiency Exams?Slide40
‘Lean’ Language Acquisition?Slide41
4 Key Takeaways
12
3
4Digital media is redefining the classroom experience enabling ‘flipped classroom’ models.
Industrial-era models for publishers and
academic institutions will change.Mobile is eliminating the ‘online’ & ‘offline’ differentiation.
Study data opens up the possibility of solving student problems in new ways.Slide42
Questions?
Jenny Zhu
Hank Horkoff
jenny.zhu@openlanguage.com
@
jennyzq
hank.horkoff@
openlanguage.com@
hankfdh