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Jenny Zhu

Hank Horkoff

The Tablet Textbook & Language GraphOctober 23, 2012

jenny.zhu@openlanguage.com

@

jennyzq

hank.horkoff@openlanguage.com

@hankfdhSlide2

Founded 2005World’s leading Chinese training site

800,000 users10,000+ students2500 lessonsSold in January 2012Slide3

On Language

AcquisitionGlobalizationTimeMotivations

How to learnNo magic solutionSlide4

Shanghai, ChinaSlide5

Key Problems for Language Students

Hard to Find Appropriate InputLevelSubjectStyle

Shortage of Practice Opportunities

Limited Time

& Access

Motivation

Hard to Find Appropriate Input

LevelSubjectStyle

Hard to Find Appropriate InputSlide6

Conclusion

The Tablet

TextbookSlide7

The Tablet Textbook

Structured Courses

Lesson Review

Study ToolsSlide8

Platforms

The Tablet Textbook

is available for the iPad, iPhone and Android 4.0 devices.Slide9
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‘Edutainment’

Level-appropriate, natural inputEngaging delivery

Student empathyMedium is the messageSlide14
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Speech Validation

ValidateDragon Mobile SDK

Intelligible?

Yes/No

Tell student

Store event dataSlide18
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GrammarSlide21
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Spaced RepititionSlide24

Offline ModeThe “Offline Mode” of the Tablet Textbook allows students to study previously downloaded materials in places where there is no Internet access (e.g. on an airplane).

Green dots indicate if content is available offline for:Course data

Lesson dataMedia filesTerm audioSlide25

Old & New Compared

Traditional TextbookTablet Textbook

Lesson Input√√Multimedia

With tape, CDROM or language lab√Review Activities

(dialogue, vocabulary, expansion, grammar, exercises)

√√Re-mixable

Courses√Sentence Review Features (translate, breakdown,

native speaker audio, audio recording, audio playback, speaking validation) √

Ability to Save Vocabulary & Integrated Flashcards

√

‘Intelligent Features’(cloud vocabulary, SRS flashcards, smart lesson recommendation engine)

√Slide26

The Flipped Classroom

Source: KnewtonSlide27

A Convenient Student Experience

1. Listen to a lecture on the morning commute.2. Study

the lesson for a few minutes at work.3. Practice

in class or over Skype (OPTIONAL).4. Review

vocabulary on the way home.Slide28

An Effective Way to Cut Costs

Lecture: Vocab IntroWarm-up

Practice with a Teacher

Lecture: Grammar & Structures

Review: Comprehension Questions

Review: Workbook Activities

5 min10 min

10 min15 min

10 min

10 minSlide29

Client

CustomizationCourse materialsWhite-labelingCase studySlide30

Language Learning ChannelsSlide31

The Language GraphSlide32

Lot’s of learning gets no creditSlide33

Tests - Static Snapshot, Pervert MotivationsSlide34

The Language Graph

+Slide35

Mozilla Open BadgesSlide36

Language Acquisition Event Tracking

<a href=“x” onclick=“_gaq.push([‘_trackEvent’, ‘Videos’, ‘Play’, ‘First Birthday’]);”>Play</a>Similar to Google Analytics various language acquisition events can be tracked.

Sample Google Analytics Event Tracking Code:c

activitycategory

action

labelvalueSlide37

Students Control Their ‘Backpack’

Backpack Event Data

APIEvent Data

LearningPlatforms(websites & mobile apps)

API

Event Data

Displayers

(websites, blogs, Facebook, etc.)Slide38

Study Data Can Solve ProblemsSlide39

Alternative to Proficiency Exams?Slide40

‘Lean’ Language Acquisition?Slide41

4 Key Takeaways

12

3

4Digital media is redefining the classroom experience enabling ‘flipped classroom’ models.

Industrial-era models for publishers and

academic institutions will change.Mobile is eliminating the ‘online’ & ‘offline’ differentiation.

Study data opens up the possibility of solving student problems in new ways.Slide42

Questions?

Jenny Zhu

Hank Horkoff

jenny.zhu@openlanguage.com

@

jennyzq

hank.horkoff@

openlanguage.com@

hankfdh