BelieveInTheG Donor fatigue and the fundraising year Capitalizing on stewardship opportunity Vehicle for engaging all constituents Vehicle for affinity segments Builds the culture for giving Education for current students ID: 562494
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Slide1Slide2
Purpose of #
BelieveInTheG
Donor fatigue and the fundraising year
Capitalizing on stewardship opportunity
Vehicle for engaging all constituents
Vehicle for affinity segments
Builds the culture for giving
Education for current students
Increase Spartan Pride Slide3
#
BelieveInTheG
through the years
2014: 24 hour campaign
154 Donors
$19,558
2015: 48 hours
604 donors
$125,856:
$45,856 from campaign and $80,000 in challenge money
2016: 48 hours
800 donors + 1,000 donor push goal
$80,000 given in challenge money again this year Slide4
Marketing Efforts
Direct Mail:
all past donor alumni received one mail solicitation
Email Solicitations: 6
Student Calling: 2 days
Volunteer CallingSlide5
#
SpartanSweethearts
Eric Durham 2011 and Jennifer Durham 2011
“UNCG
was the place where I met the love of my life, and we enjoy visiting campus, walking down College Avenue and reminiscing about our college days. High school sweethearts are sweet, but Spartan sweethearts are sweeter
.”
Vilmarie
Martinez 2007 and Jamaal Williams
2007
“…our
love and memories that we created at UNCG brought us back together in 2010. I never thought that college would bring me my best friend, my husband and the most amazing daddy to our little girl.”Wanda Saylor 1980 and Glenn Saylor, Jr. 1979 “He and I met by the tennis courts that night and talked until 2:00 am. I went back and told my friends I was going to marry him! Our first date was to Bills Pizza Pub! We celebrated thirty-five years marriage in June!”Slide6
Social Media Challenges
When
100
graduates of the
last ten
year
make a gift during the
Believe In the G Giving
Challenge
,
UNCG
will receive $1,500.When the #
BelieveInTheG hashtag
is used on Instagram and/or Twitter 300 times, UNCG will receive
$2,000
.
When the Believe In The G video is shared
100 times
, UNCG will receive
$3,000.
When
800 donors
make a gift of any size on
Feb. 16 and 17
, UNCG will receive
$75,000. Slide7
Social Media Ambassadors
Graphic Assets
Facebook Group
Email Reminders
I Believe In The G because...Slide8Slide9Slide10
Social Media Ads
Facebook and Instagram Ads
Increase likes on Alumni Association Page
Drive more people to the BelieveInTheG.com
Increase gifts to help us reach our goalSlide11
Alumni Association Board Member Role
Make a gift
Spread the word
Wear blue and gold on Feb. 16 and 17
Take a photo wearing your blue and gold: email it to
skcoley@uncg.edu
or post it on social media with #BelieveInTheG
Tune in for updates
at BelieveInTheG.com or the UNCG Alumni Association Facebook Page