Taking Steps Toward the Future Our Vision By 2019 the American Legion Auxiliarys million members will be making a difference for veterans and their families in every neighborhood Membership Stats ID: 753232
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The Million Member Mile
Taking Steps Toward the FutureSlide2
Our VisionBy 2019, the American Legion Auxiliary’s million members will be making a difference for veterans and their families in every neighborhood.Slide3
Membership StatsWhere we’ve been and where we are nowSlide4
Survey says….Primary reasons members don’t renew:No personal
contact
Unit
disharmony
Being
treated poorlySlide5
Ring… Ring… Ring…You volunteered to call one of the members who has not renewed.What will be your response to her excuse for not renewing?Share your ONE BEST response.Slide6
Centennial Plan Goal 1: Attain a Million MembersGoal 2: Create an Internal Culture of GoodwillGoal 3: Develop Leadership at All LevelsGoal 4: Strengthen Departments and Units Goal 5: With The American Legion, Build Brand
LoyaltySlide7
Steps to Achieving a Million MembersEngage to Retain MembersRejoin Former MembersAttract New MembersSlide8
Attaining a Million MembersThe Auxiliary’s future depends on our ability to engage, communicate and develop positive relationships with diverse people.Attaining a million members is Goal 1How can you help?Slide9
The UNIT’s role in Growing MembershipChallenge #1List positive things you and your unit/department can do to attract and retain members by helping veteran and military families.Challenge #2List some out-of-the-box ideas to ensure harmony and openness to new and different ideas and people…Slide10
Recruiting – Advantages of Auxiliary Membership95 proud years of service to veterans and the nation's communitiespersonal gratification and rewards gained in voluntary servicecomplimentary subscription to the Auxiliary's national magazineexclusive access to a wide variety of discount services, products, and servicestemporary, emergency financial assistance Slide11
In this session we’ve…Identified excuses for non-renewalPracticed responses to the non-renewal excusesListed suggestions to:Engage to retain membersRejoin former membersAttract new membersEnsure harmony and opennessSlide12
Resources Resources available at www.ALAforVeterans.org National Membership Plan of Action & How To sheetsElevator SpeechHow to Reach Target GroupsSample New Member PacketThe American Legion Family Membership BrochureUnit Revitalization GuideValued Member SurveyUnit Handbook, also available through Emblem SalesHandouts supplementing this presentationSlide13
“The achievements of an organization are the results of the combined effort of each individual” Vince Lombardi