PPT-Advertising Sem. III Module 2 Dr. Jayashri

Advertising Sem III Module 2 Dr Jayashri Kulkarni Adverting Agency Ad AgencyMeaning FeaturesFunctions Structure Types Agency and ClientRelationship Client turn over Agency Compensationtypes Creative Pitch Careers in. ef to in the institute College University has ramined satisfactory Any other information please record Seal and Signature of the Competent Authority h Status of the Institute College University Deemed Affiliated i Whether the candidate has com Manufacturer See note A Dennison . Copyright . © . 2010 by Sports Career Consulting, LLC. What is SEM?. UNIT 2 OBJECTIVES. Copyright . © . 2010 by Sports Career Consulting, LLC. 1) Define sports marketing and entertainment marketing. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Infrastructure Consolidation . of Accelerators Injectors. . (civil engineering). Cristiana Colloca GS/SEM – ATOP 5th of March 2009. CONCERNED. Surface. - Roofs, façades, floors, windows, sanitary etc. all buildings (machine and tertiary). Wichita State University . The Campus Community. April 20, 2017. Agenda for Today. Looking back at SEM Year 1 Achievements. Looking forward at what still needs to be done. YOU are the presenters!. The SEM Workshops: Covering the SEM Pillars. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ Dr. . J. ayashri. . Kulkarni. Adverting Agency. Ad. Agency-Meaning, . Features,Functions. , Structure, Types.. Agency and Client-Relationship, Client turn over, Agency Compensation-types, Creative Pitch.. DR. . J. ayashri. Kulkarni. Creativity in Advertising. Meaning—Creativity is innovative ability. Capacity to create something new. Jest of advertising. Importance--creativity. Innovation. Fresh, new ideas. Dr. . Jayashri. . Kulkarni. Brand Building and Special Purpose Advertising. Brand Building: Communication . Process,A. IDA, Role of advertising in developing Brand Image, Brand Equity, and managing Brand Crisis.. Campaign Planning: Meaning and Features. Campaign : Series of advertisements having a common theme. For long time—4 months, 6 months, 1 year. Common Theme. Continuity. Definite objective. Procedure.