PDF-Does Imitation Benefit the Imitated Brand?
1
The Effects of Target Ambiguity and Processing Mindset on Judgment
KEITH WILCOX
JULIANO LARAN
SANKAR SEN
2
I
t
is generally
assumed that when consumers process
Download Presentation
Download Note : "Does Imitation Benefit the Imitated Brand?" is the property of its rightful owner. Permission is granted to download and print materials on this website for personal, non-commercial use only, provided you retain all copyright notices. By downloading content from our website, you accept the terms of this agreement.
Presentation Transcript
Transcript not available.