Hosting a TreadAThon Raise awareness by first becoming aware What We Dont Know The World Health Organization WHO estimates 372000 people drown every year These figures are significantly underestimated due to poor data collection or lack there of exclusion of drownings due to floods ID: 574843
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Slide1
Guidelines & Tips for OrganizationsHosting a Tread-A-ThonSlide2
Raise awareness by first becoming aware.
What We Don’t Know
The World Health Organization (WHO) estimates 372,000 people drown every year. These figures are significantly underestimated due to poor data collection (or lack there of), exclusion of drownings due to floods and boating accidents, and the sheer nature of drowning itself.
What We Do Know
Large scale surveys completed in Bangladesh, Cambodia, China, Indonesia, Philippines, Thailand, and Vietnam estimate 250,000 - 450,000 children drown each year in Asia Pacific alone.Drowning is largely preventable and cost effective. Slide3
Comparison of Child DrowningsAustralia: average .14 drownings per day
USA: average 1.2 drownings per day
Cambodia: average 6 drownings per day
Bangladesh: average 50 drownings per day
“Adding Capital to Young Australians”Children that learn to swim at an early age are head of their class. Swimmers have been shown to be 10 months ahead cognitively of their non-swimming cohorts while also being 15 months ahead socially and emotionally.“Many of these skills are highly valuable in other learning environments and will be of considerable benefit for young children as they transition into pre-schools and school.” – Professor Robyn Jorgenson
High Income Countries Drown Less But Still
Don’t Learn to Swim
UK:
45% of children entering secondary school can’t swim.USA: 40% of White children, 60% of Latino children, and 70% of African American children can’t swim.Slide4
What is a Tread-A-Thon?
The International Water Safety Foundation (IWSF), a 501c3 non-profit organization, is a registered USA charity. We are focused on
raising awareness
about the global drowning epidemic,
building a culture of learning to swim, and preventing drownings.
Hosting a Tread-a-Thon™ is an awesome, simple way to raise money for drowning prevention programs and your organization!
Teams and organizations raise money by treading water. Treaders have a two-hour period in which to float, tread, and to be thankful that they know how. Treaders ask for donations from family, friends, neighbors, and businesses while making them aware of the most neglected global public health crisis. Donors make a flat donation in support of preventing drownings.
The International Water Safety Foundation is proud to support you in the fight against drowning and in building a culture of learning to swim. IWSF has created is an online peer-to-peer fundraising platform so that raising funds, tracking donations, and reporting is easy to do through our online system. All participants register and create their own awareness page at www.drowningawareness.org Slide5
Fundraising For A Cause
Swimmers Helping Non-Swimmers!
Participating teams agree to make a contribution of 50% of the gross revenue to the International Water Safety Foundation from their Tread-A-Thon. The International Water Safety Foundation has an obligation to use 80% of our portion of raised funds to go directly to funding a vetted drowning prevention intervention project like that of SWIM Cambodia.Slide6
Tread-A-Thon: 6 Simple Steps
Pick a date for your Tread-A-Thon
RAISE AWARENESS!
2. Educate your Team
3. Educate your Athletes
4. Plan for Pledges & Promotion
TAKE ACTION!
5. Spread the Word
6. TREAD!Slide7
Tread-A-Thon: Pick a Date
You’ve decided to host a Tread-A-Thon! Fantastic!
#1 Pick a date for your Tread-A-Thon
We recommend a
Planning Phase
of at least 60 days and a
Raise
Awareness Phase
of 30 days.
Example:
May 15
th
is the day you choose to tread!
February 15
th
– April 15
th
=
Planning Phase
.
April 15
th
– May 15
th
=
Raise
Awareness Phase
.Slide8
Tread-A-Thon: Educate Team
#2: Educate your Team (coaches, board members, parents)
Running a successful Tread-A-Thon requires that everyone be involved. Set up a meeting with your coaching staff, board members, and parents.
Inform them about the ongoing global drowning epidemic.
Explain what a Tread-A-Thon is. Everyone that participates will create their own page on
www.drowningawareness.org
in order to raise funds from their personal network.
Plan to make your Tread-A-Thon an annual, reoccurring event.Slide9
Tread-A-Thon: Educate Athletes
#3: Educate your Athletes
Understanding that swimming is a privilege is an empowering concept. Realizing that hundreds of thousands of children are drowning every year because they don’t know how to swim is sobering. Unleash the power of children helping children!
Inform them about the ongoing global drowning epidemic.
Explain what a Tread-A-Thon is.
Prepare for 30 days of
raising awareness
and fund raising by creating innovative ways to let the world know that drowning is a global health crisis and that it is preventable!Slide10
Tread-A-Thon: Plan for Pledges
#4: Plan for Pledges and Promotion
Three of the top lead generators are:
Blogs: create a press release story that can easily be shared on your website and ours, through swimming news outlets, and throughout all of social media
Email Marketing: every team and person has an email contact list chuck full of people that don’t realize how many children drown every year; download the “Tread-A-Thon Email Marketing Templates” and make them your own!
Social Media: collectively share everything; be creative in raising awareness online while asking for donations
Facebook Live: download the “Raising Awareness on Facebook Live” and make them your own!
These are all things you and your team can control. Champion them.Slide11
Tread-A-Thon: Spread the Word
#5: Spreading the Word
30 Days Out from your Tread-A-Thon!
Now that you have spent time identifying and creating your awareness campaign, you are now ready to take action! You have 30 days to raise awareness and donations before you tread.
Athletes and coaches should be creative in raising awareness. Engage and educate on social media EVERY DAY.
Going LIVE on Facebook is a great way to engage and educate potential donors – especially during the Tread-A-Thon! Slide12
Tread-A-Thon: Spread the Word
#5: Spreading the Word
Other areas of promotion, sponsorship, and donations:
Alumni
: contact your alumni and ask them to share your fundraising story and link to your donation page on social media
Advertising
: if you choose to spend money on advertising, we recommend targeted Facebook posts; boost posts that send donors to your Donation Page
Associations
: let your local swimming associations, triathlon clubs, and Masters teams in on the action; ask them to share your story socially
Door-to-Door
: whatever happened to good old fashioned door to door marketing? When a person answers the door introduce yourself and then ask that person that you are raising awareness of the global drowning epidemic and wondered if they knew how many people, especially children, drown every year.
Swimming Media
: submit your team’s story to your favorite swimming news outlets
TV & Newspaper
: contact your favorite local TV and newspaper and inform them about your team taking action against drowning; invite them to your Tread-A-Thon
Small Businesses
: locals support local – reach out to small businesses in your areaSlide13
Tread-A-Thon Day!
#6: TREAD!
The day has finally come to tread water, to raise awareness, and to bring in final donations!
One final push! All hands on deck!
Have all participants sign in and complete your participation waiver.
Warm up a little to get your athletes blood moving!
Ready, set, tread! Start your watch. No touching the bottom!
When an athlete is ready to stop or has grab ahold of a lane line or wall, ensure they exit the pool safely, and record their “Total Tread Time”.
Encourage athletes that are finished treading to use their phones to continue to raise awareness and to cheer on their teammates!Slide14
Tread-A-Thon Rules
Get your athletes in the water and ready to tread.
Blow the whistle and start the timer.
Any participant that touches the bottom, grabs on to a lane line, or touches the wall is officially out. Record their time so that they can improve and do better next time!
Anyone not interested in “competing” for time are welcome to participate using lifejackets.Slide15
Tread-A-Thon FAQ’s
Who can host a Tread-A-Thon
™
?
Any organization! Hosting a Tread-A-Thon
™ is an awesome way to fundraise for drowning prevention programs as well as your organization.
Are donations tax deductible?
The International Water Safety Foundation is a 501c3 non-profit organization. Donations made to the International Water Safety Foundation are fully tax deductible to the extent allowed by law. If your organization is also a 501c3 registered non-profit and you are not providing goods or services in exchange for donations, than the full amount of a donation is tax deductible. If your organization is not a registered 501c3 non-profit organization, than only 50% of the donation is tax deductible. Please contact your current tax attorney and accountant.Slide16
Tread-A-Thon FAQ’s
Who can I talk to about hosting a Tread-A-Thon
™?
Feel free to contact Nate to set up a phone call or email at treadathon@gmail.com
Can we hold a Tread-A-Thon
™ without registering online?
No. Tread-A-Thon is a registered trademark licensed by the International Water Safety Foundation. Holding a Tread-A-Thon without a contract would be a violation of this trademark.
Can our team contribute more than 50% to the International Water Safety Foundation?
Yes. Simply contact IWSF.
Our team would like to host two Tread-A-Thon’s a year. Is that okay?
Yes, teams may hold up to two Tread-A-Thon’s a year.