ISMPP Advocacy & Outreach Committee
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ISMPP Advocacy & Outreach Committee




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Presentation on theme: "ISMPP Advocacy & Outreach Committee"— Presentation transcript:

Slide1

ISMPP Advocacy & Outreach Committee

October 21, 2016

Slide2

Advocacy & Outreach Committee

Name

Affiliation

Jackie Marchington

Committee Co-chair

Tom Grant

Committee Co-chair

Tanya Brinsden

Novartis

Alice Choi

CMC

John

Czekanski

Fishawack

Caryn Jones

ThinkSCIENCE

Bhakti Kshatriya

Publication Practice Counsel

Ji

m Loss

ETHOS Health Communications

Rosie Lynch

MedVal

Scientific Information Services

Sam Mathew

Biocon

Research Ltd

Kristen McGrory

AstraZeneca

Demetrios

Michael

PAREXEL

Satomi

Mukaide

Kyushu University

Emily

Putiri

Medtronic

Steven

Rizk

Genentech

Andrew

Sakko

inVentiv

Health Clinical

Grannum

Sant

Tufts University School of Medicine

Suzann Schiller

Cello Health Communications -

MedErgy

HealthGroup

Lori

Smette

Amgen, Inc.

Betsy Taylor

Envision Scientific

Susan Wieting

Shire International GmbH

Juli

Clark

ISMPP BOT

Liaison

Anna Geraci

ISMPP Staff Liaison

Al Weigel

ISMPP President and CEO

Slide3

Background from 2015-16 Committee

and 2016-17 Remit

Slide4

Purpose

This Committee

endeavors

to extend and execute ISMPP’s advocacy platform by:

Improving external understanding of the value of medical publications and the role of medical publication professionals,

Responding to scrutiny and criticism of the industry, andEducating, both externally and internally, on specific areas of misunderstanding related to best practices

Advocacy & Outreach Committee

Slide5

Background – 2015-16 Objectives

Improve understanding of the role of medical publications and the importance of our profession in ensuring appropriate, ethical, and timely dissemination of medical data

Proactively address misperceptions regarding medical publication professionals

Encourage best practice within our field

Position ISMPP as the leading organization in this field, through improved visibility and image

Increase collaboration with likeminded and allied organizations to strengthen our position and create synergies

Equip our members with the appropriate information and skills to communicate the benefits of our profession

Advocacy & Outreach Committee

Slide6

Remit – 2015-16

(from ISMPP website)

Continue development of the following platforms:

Advocacy/government

Coalitions

External responses, including proactive and reactiveApproach professional industry societies (eg

, ABPI,

PhRMA, BIO, Advamed, etc.) to determine what they consider important for ISMPP to do,

eg

, publications on best practices, ethics, etc.Approach HEOR groups (eg, ISPOR) to discuss collaborationsDevelop and implement advocacy plans for the press and other societies, in addition to government advocacyAssist in informing ISMPP educational content initiatives (eg, Annual and European Meetings, ISMPP Us, etc.)Communicate Committee activities to society and other Committees via minutes/summary to be uploaded to the Committee Center

Advocacy & Outreach Committee

Slide7

Outputs – 2015-16

Ratified and expanded potential target audiences for advocacy efforts

Performed Who/What/Why exercise on priority targets

Developed suggested tactics for top priority targets

Advocacy & Outreach Committee

Slide8

2016-17 Committee Remit

Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories, focusing on the highest priority categories

Prioritize most appropriate organizations/groups to target for outreach, using decision-making criteria

Determine the outreach plan for each target organization/group, such as:

Relationship buildingISMPP presentation and/or exhibit booth at organization’s conference/meeting

Presentation and/or exhibit booth by target organization at ISMPP conference(s)

Medical publications-related educational materials/activities

Collaboration activities (

eg, roundtables, summits)Implement an action plan for each target organization/groupHow do we make contact?Who do we talk to?What activities do we undertake?Advocacy & Outreach Committee

Slide9

Focus of Kick-Off Meeting and Full Committee

Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories, focusing on the highest priority categories

Prioritize most appropriate organizations/groups to target for outreach, using decision-making criteria

Determine the outreach plan for each target organization/group, such as:

Relationship building

ISMPP presentation and/or exhibit booth at organization’s conference/meeting

Presentation and/or exhibit booth by target organization at ISMPP conference(s)

Medical publications-related educational materials/activities

Collaboration activities (

eg, roundtables, summits)Implement an action plan for each target organization/groupHow do we make contact?Who do we talk to?What activities do we undertake?Advocacy & Outreach Committee

Kick-Off Meeting

Full Committee

Slide10

BOT-Approved Prioritization of Outreach Categories

Slide11

Board of Trustees-Approved Prioritization of Outreach Categories

High priority: proactive outreach required

(no current formal relationships in place)

High priority: maintain existing activities and expand (current relationships in place)

Medical societies (includes large academic centers)

Regional organizations of interest (APAC/EU)

Pharmaceutical companies/affiliates

Publication agencies and freelancers

Relevant professional bodies

Global organizations representing professional standards e.g. COPE, EQUATOR

Journal editors and editorial boards

Corporate sponsors

ISMPP members: organizations and individuals

Pharmaceutical companies

Publication agencies and freelancers

Publishers

Medium

priority

Low priority

Pharmaceutical industry bodies (

eg

PhRMA

, EFPIA) MediaISMPP staff and suppliers/partnersGovernment bodiesPatient advocacy groupsIndividual investigators, authors and HCPs (assume this will be covered by medical societies)

Note:

Modified from 2015-16 A&O Committee recommendations

Slide12

Advocacy & Outreach Committee

2016-17 Committee Activities

Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories

Focus is the highest priority categories shown below

Initial activities will concentrate on those categories requiring proactive outreach (Phase 1)

High priority: proactive outreach required

(no current formal relationships in place)

High priority: maintain existing activities and expand (current relationships in place)

Medical societies (includes large academic centers)

Regional organizations of interest (APAC/EU)

Pharmaceutical companies/affiliates

Publication agencies and freelancers

Relevant professional bodies

Global organizations representing professional standards e.g. COPE, EQUATOR

Journal editors and editorial boards

Corporate sponsors

ISMPP members: organizations and individuals

Pharmaceutical companies

Publication agencies and freelancers

Publishers

Initial Focus ─ Phase 1

Later Focus (early 2017) ─ Phase 2

*

* Begin work in early 2017, dependent on progress with Phase 1

Slide13

Priority Target Organizations/Groups –

Output from Kick-Off Meeting

Slide14

Medical Societies/

Large Academic Centers

Rosie Lynch

Slide15

ISMPP-the ‘go to’, authoritative organisation for medical publications

Year

1

Year

2

Year

3

SUU

(Grannum)*

ESMOASCO, ASHNCCN*

IDSA

ICAAC, ID Week

ACR*

ASHP

ACC, AHA,

ADA

AAMC

*Pilot project

What we can offer:

Do you know where to go to for help?

Do you understand the complexities of authorship?

Do you want to publish?

How to get your work published

Good writing practicesNeed to add academic institutions; include institution(s) in Year 1Work with Rutgers (Jon), Manchester (Alice), & USPPossibly academic member rate thru institution (apply it to a number of members)

Slide16

Break-out Groups Exercise

Outreach Category: PILOT Urology (Grannum)

Target Org/Group: SUU

Prioritization

(H/M/L) Pilot (H)

Criteria

Strategic importance to ISMPP / benefits to membership

Common mission

and

goals / desire to collaborate with

ISMPP

Unmet need and/or risk of not engaging

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness

Time-effectiveness

(

eg

, return on investment)

Comments

(eg, outreach suggestions - thoughts on how we want to collaborate, the desired output with organization) Vancouver June 20-24, 2017

Step 1: conduct interview with Grannum- What would the group be interested in

Profiling of the society (research on the society-a dossier), strategic fit

Presentation within leadership group-what we can offer them-discussion/negotiation

Presence at meeting

Social media

comms

plan: pre, during, post (include attendee testimonials), metrics, journal ad prior to meeting, door drops

Booth

Talk

Educational material

Link membership to CMPP experts for advise and support

Review and Refine the model and try to duplicate for NCC and ACR

Go to group for the medical publication profession

Increased visibility; potential to increase membership

Slide17

Regional Organizations of Interest

Tanya Brinsden

Slide18

Break-out Groups Exercise

Outreach Category: Regional organizations (Asia Pacific)

Target Org/Group: Pharmaceutical

companies (medical affairs)

Prioritization

(H/M/L)

H

Criteria

Strategic importance to ISMPP / benefits to membership

Common mission

and

goals / desire to collaborate with

ISMPP

Unmet need and/or risk of not engaging

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness

Time-effectiveness

(

eg

, return on investment)Comments Focus on existing corporate sponsors; seek guidance on and introductions to appropriate countries/regional medical affairs leads in addition to continuing efforts in Japan/China/Korea. Corporate sponsors include Amgen, BMS, Pfizer, AZ/Medimmune, Biogen, Roche,

AbbVie

, BI,

Celgene

, GSK, Janssen, Lilly, Novartis,

NovoNordisk

, Merck

Inc

, Shire, Sanofi, Takeda,

Teva

, Vertex, Medtronic. Additional focus on companies with HQ in APAC: Eisai, Daiichi, Otsuka,

Astellas

. Potential to focus on Samsung/

Celltrion

? Outreach re networking, 2017 annual meeting, executive forum, ISMPP U opportunities

Focus on awareness campaign to build membership and corporate sponsors in this region

Industry/Agency Executive Forum at European Meeting and/or Annual Meeting, and definitely at Asia-Pacific Meeting

Slide19

Break-out Groups Exercise

Outreach Category: Regional organizations (Asia Pacific)

Target Org/Group: Agencies

Prioritization

(H/M/L)

H

Criteria

Strategic importance to ISMPP / benefits to membership

Common mission

and

goals / desire to collaborate with

ISMPP

Unmet need and/or risk of not engaging

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness

Time-effectiveness

(

eg

, return on investment)

Comments Focus on global agencies with APAC presence: McCann, Envision, Icon (?), Ashfield (?), InScience, Apothecom, Cactus, MedSci

Healthcare,

Nucleus,

InVentiv

,

Amiculum

, Adelphi

(all high priority) and other agencies known to us e.g.

Ward 6, MIMS

(medium priority)

.

Seek guidance from above on any other agencies of interest e.g. PR companies. Double check exhibitors from Beijing and Tokyo meetings and check large advertising networks (WPP, Omnicom,

Publicis

). Outreach re networking, 2017 annual meeting, executive forum, ISMPP U opportunities

Focus on awareness campaign to build membership and corporate sponsors in this region

Industry/Agency Executive Forum at European Meeting and/or Annual Meeting, and definitely at Asia-Pacific Meeting

Slide20

Break-out Groups Exercise

Outreach Category: Regional organizations (EU)

Target Org/Group: Pharmaceutical

companies (medical affairs)

Prioritization

(H/M/L)

H

Criteria

Strategic importance to ISMPP / benefits to membership

Common mission

and

goals / desire to collaborate with

ISMPP

Unmet need and/or risk of not engaging

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness

Time-effectiveness

(

eg

, return on investment)Comments Need for broader membership: both in new companies and existing member companies. Revisit original EU exec forum invitation list and invite comments/suggestions from EU and A&O committees. Potential LinkedIn search. Approach Andy Powrie-Smith at EFPIA for exploratory discussion re potential synergies. Outreach re EU annual meeting, exec forums (ideally one outside of UK, not attached to EU meeting) and ISMPP Us

Slide21

Global Organizations Representing Professional Standards

Jackie Marchington

Slide22

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: Council of Science Editors (CSE)

Prioritization

(H/M/L)

H/M

Criteria

Strategic importance to ISMPP / benefits to membership (M)

Common mission

and

goals (H) / desire to collaborate with

ISMPP (L from them)

common goals

what’s in it for them?

Unmet need and/or risk of not engaging (M)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

might go off and redefine ghostwriting

Ease of potential collaboration (M)

easy enough to find someone, previous contacts(from a relationship perspective and geographical/communication considerations)Cost-effectiveness (H)

Time-effectiveness (H)

(

eg

, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

Can we get ourselves listed

on their website

Give them review/feedback rights on our position statements (particularly joint statement with AMWA/EMWA)

Investigate meeting (attendance, research, presentation etc) and journal

Get on meetings program?

Slide23

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: European

Association of Science Editors (EASE)

Prioritization

(H/M/L)

H/M

Criteria

Strategic importance to ISMPP / benefits to membership (M)

Common mission

and

goals (H) / desire to collaborate with

ISMPP (L from them)

common goals

what’s in it for them?

Unmet need and/or risk of not engaging (M)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

might go off and redefine ghostwriting

Ease of potential collaboration (M) Pippa Smart(from a relationship perspective and geographical/communication considerations)Cost-effectiveness (H)

Time-effectiveness (H)

(

eg

, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

Do CSE/EASE get

on?

Give them review/feedback rights on our position statements (particularly joint statement with AMWA/EMWA)

Investigate meeting (attendance, research, presentation etc) and journal?

GPP endorsers

Get on meetings program?

Generally onside with ISMPP we think.

Slide24

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: ICMJE

Prioritization

(H/M/L)

H/M

Criteria

Strategic importance to ISMPP / benefits to membership (H)

important to us, but probably not to them

Common mission

and

goals (H) / desire to collaborate with

ISMPP (L)

Unmet need and/or risk of not engaging (H)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration (M)

(from a relationship perspective and geographical/communication considerations)

check GPP3 reviewer invitation list

Christine Laine?Cost-effectiveness (L)Time-effectiveness (L)(eg

, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

Didn’t respond to data sharing proposal – not really in our remit

We defend ICMJE guidelines constantly

How do we get in to them? When do they meet, what do they talk about

Christine Laine – is there a reason for us to collaborate,

hook?

What we want from them is credibility – will they endorse GPP3 guidelines

Are there relationships via MPIP members?

High priority to have dialogue. Low probability of any externally visible success

Slide25

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: Peer review congress

Prioritization

(H/M/L)

HHH

Criteria

Strategic importance to ISMPP / benefits to membership (H)

realistic opportunity to achieve

something visible

Common mission

and

goals / desire to collaborate with

ISMPP (M/L)

Unmet need and/or risk of not engaging (L)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration (H)

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness (H)Time-effectiveness (M)(eg, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

Exhibit?

($1500 early bird, including 1 registration)

Do we sponsor them?

Need to prepare those attending the booth (Sep 10-12 2017)

Relevant abstract submission (check last US and upcoming EU meetings)

Jose (Yvonne’s contact) is on meeting advisory board

Can we get on the program?

May give us a stepping stone to ICMJE and WAME contacts?

Slide26

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: COPE

Prioritization

(H/M/L)

H

Criteria

Strategic importance to ISMPP / benefits to membership ((H)

Common mission

and

goals / desire to collaborate with

ISMPP (H)

Unmet need and/or risk of not engaging (L)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration (H)

Liz W might make an introduction?

Chris Graf (still at Wiley)

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness (?)Time-effectiveness (H)(eg, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

Endorse GPP3

Aligned pretty much with ISMPP thinking

Is there an opportunity to collaborate on

elearning

on what’s in it for you when a medical writer is involved?

Let’s look

at their seminar program

Slide27

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: ISPOR

Prioritization

(H/M/L)

H

Criteria

Strategic importance to ISMPP / benefits to membership (H)

Common mission

and

goals / desire to collaborate with

ISMPP (M)

Unmet need and/or risk of not engaging (H)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration (H)

(from a relationship perspective and geographical/communication considerations)

Chris

Carswell

? active collaborative stance on websiteCost-effectiveness (M)Time-effectiveness (M)(

eg

, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

Valuable for ISMPP member personal development/training

Two-way communication – opportunity for us to educate them on publication ethics, reporting guidelines etc

Unmet need – danger of developing

publications outside of industry guidelines – e.g. involving authors too late (reputational risk)

Look at what their educational tracks are, member benefits

Connection through Chris Carswell and previous ISPOR speaker at ISMPP Annual Meeting

Al spoke

with Nancy Berg about Annual Meeting attendance, Exhibit Booth, distance learning, possibly endorsement of guidelines

Zeke volunteered to work on ISPOR outreach

Slide28

Break-out Groups Exercise

Outreach Category: Global

p

rofessional standards

organizations

Target Org/Group: DIA, BIO,

Advamed

Prioritization

(H/M/L)

M

Criteria

Strategic importance to ISMPP / benefits to membership (H)

Common mission

and

goals / desire to collaborate with

ISMPP (M)

Unmet need and/or risk of not engaging (L)

(

eg

, are there ethical issues or bad practices we feel compelled to address?)

Ease of potential collaboration (M)

(from a relationship perspective and geographical/communication considerations)

Cost-effectiveness

Time-effectiveness(eg, return on investment)

Comments

(

eg

,

outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)

DIA

Pharmacist organization, opportunities to educate ISMPP members

Previous presentation opportunities at DIA meetings by ISMPP members

More focused on med affairs than publications?

Look at programs, see if there are opportunities to present – what can we do for them? Abstract?

Opening dialogue type activities

Focus on research/profiling to learn about these

organizations

Slide29

Developing Outreach Plan & Action Plan for Target Organizations/Institutions

Slide30

Outreach Plan Tool ─

Examples of Outreach Activities

Outreach Category:

Organization/

Institution:

Type of Outreach

(pursue

those that apply)

Outreach Activities

(examples)

Awareness

Increase

profile of ISMPP; make new contacts; expand network

Introductory/networking

discussion

with organization

Exploratory

meeting to discuss synergies/possible activities

ISMPP attendance at organization’s conference

Organization attendance at ISMPP conference

Education

Advocate for good publication practices/standards; change behavior

ISMPP presentation at organization’s conference, eLearning, etc. (possibly re-purpose ISMPP workshops and ISMPP Us)Organization presentation at ISMPP conference, ISMPP U, etc.Abstract submission to organization’s conferenceISMPP to provide Society and/or med pubs education materials to organizationOrganization to share educational materials with ISMPPPromotionGrow ISMPP to benefit membershipISMPP exhibit booth at organization’s conferenceOrganization exhibit booth at ISMPP conferenceISMPP sponsorship of the organizationCollaborationWork with organizations on good publication practices/standardsRoundtable to include organizationISMPP leadership meeting with organization’s leadershipCo-promotion of guidelinesFormation of joint position statements

Slide31

Outreach Plan Tool

Outreach Category:

Organization/

Institution:

Type of Outreach

Outreach

Activities

Awareness

Increase profile of ISMPP; make new contacts; expand network

Education

Advocate for good publication practices/standards; change behavior

Promotion

Grow ISMPP

to benefit membership

Collaboration

Work with organizations on good publication practices/standards

Fill out an Outreach Plan for each target organization/institution

Slide32

Action Plan Tool

Outreach Category:

Organization/

Institution:

Outreach Activity:

Questions

Action

Plan

Who do we contact?

(Any

existing contacts?)

How

and when do we make

contact?

Do we need materials/info

for the contact?

What resources

do we need for the outreach activity (people, materials, information, etc.)?

Is funding needed (include estimate)?

What is the target timing for the outreach

activity?

What is your measure of success for the outreach

activity?Fill out an Action Plan for each outreach activity that is achievablePlease include rationale/thought process on Notes page

Slide33

Advocacy and Outreach Committee

Workstream

Assignments

Medical Societies /

Academic Centers

Regional Organizations

Global Organizations

Tom Grant*

Alice Choi*

Jackie Marchington*

Jim Loss

Tanya Brinsden

John Czekanski

Rosie

Lynch

Caryn Jones

Bhakti Kshatriya

Satomi

Mukaide

Kristen McGrory

Sam Mathew

Grannum Sant

Andrew SakkoDemetrios MichaelMichael ThompsonSuzann SchillerEmily PutiriSusan WietingLori SmetteSteven RizkBetsy Taylor* Workstream Lead

Slide34

Advocacy and Outreach Committee

Next Steps

Workstreams

to meet over next few weeks to develop Outreach Plans and Action Plans for target organizations/institutions

Workstreams

to present Action Plans at next A&O Committee Meeting

Target timeframe for next Committee meeting:

week of December 5 or week of December 12