October 21 2016 Advocacy amp Outreach Committee Name Affiliation Jackie Marchington Committee Cochair Tom Grant Committee Cochair Tanya Brinsden Novartis Alice Choi CMC John Czekanski ID: 743610
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Slide1
ISMPP Advocacy & Outreach Committee
October 21, 2016Slide2
Advocacy & Outreach Committee
Name
Affiliation
Jackie Marchington
Committee Co-chair
Tom Grant
Committee Co-chair
Tanya Brinsden
Novartis
Alice Choi
CMC
John
Czekanski
Fishawack
Caryn Jones
ThinkSCIENCE
Bhakti Kshatriya
Publication Practice Counsel
Ji
m Loss
ETHOS Health Communications
Rosie Lynch
MedVal
Scientific Information Services
Sam Mathew
Biocon
Research Ltd
Kristen McGrory
AstraZeneca
Demetrios
Michael
PAREXEL
Satomi
Mukaide
Kyushu University
Emily
Putiri
Medtronic
Steven
Rizk
Genentech
Andrew
Sakko
inVentiv
Health Clinical
Grannum
Sant
Tufts University School of Medicine
Suzann Schiller
Cello Health Communications -
MedErgy
HealthGroup
Lori
Smette
Amgen, Inc.
Betsy Taylor
Envision Scientific
Susan Wieting
Shire International GmbH
Juli
Clark
ISMPP BOT
Liaison
Anna Geraci
ISMPP Staff Liaison
Al Weigel
ISMPP President and CEOSlide3
Background from 2015-16 Committee
and 2016-17 RemitSlide4
Purpose
This Committee
endeavors
to extend and execute ISMPP’s advocacy platform by:
Improving external understanding of the value of medical publications and the role of medical publication professionals,
Responding to scrutiny and criticism of the industry, andEducating, both externally and internally, on specific areas of misunderstanding related to best practices
Advocacy & Outreach Committee
Slide5
Background – 2015-16 Objectives
Improve understanding of the role of medical publications and the importance of our profession in ensuring appropriate, ethical, and timely dissemination of medical data
Proactively address misperceptions regarding medical publication professionals
Encourage best practice within our field
Position ISMPP as the leading organization in this field, through improved visibility and image
Increase collaboration with likeminded and allied organizations to strengthen our position and create synergies
Equip our members with the appropriate information and skills to communicate the benefits of our profession
Advocacy & Outreach Committee
Slide6
Remit – 2015-16
(from ISMPP website)
Continue development of the following platforms:
Advocacy/government
Coalitions
External responses, including proactive and reactiveApproach professional industry societies (eg
, ABPI,
PhRMA, BIO, Advamed, etc.) to determine what they consider important for ISMPP to do,
eg
, publications on best practices, ethics, etc.Approach HEOR groups (eg, ISPOR) to discuss collaborationsDevelop and implement advocacy plans for the press and other societies, in addition to government advocacyAssist in informing ISMPP educational content initiatives (eg, Annual and European Meetings, ISMPP Us, etc.)Communicate Committee activities to society and other Committees via minutes/summary to be uploaded to the Committee Center
Advocacy & Outreach Committee
Slide7
Outputs – 2015-16
Ratified and expanded potential target audiences for advocacy efforts
Performed Who/What/Why exercise on priority targets
Developed suggested tactics for top priority targets
Advocacy & Outreach Committee
Slide8
2016-17 Committee Remit
Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories, focusing on the highest priority categories
Prioritize most appropriate organizations/groups to target for outreach, using decision-making criteria
Determine the outreach plan for each target organization/group, such as:
Relationship buildingISMPP presentation and/or exhibit booth at organization’s conference/meeting
Presentation and/or exhibit booth by target organization at ISMPP conference(s)
Medical publications-related educational materials/activities
Collaboration activities (
eg, roundtables, summits)Implement an action plan for each target organization/groupHow do we make contact?Who do we talk to?What activities do we undertake?Advocacy & Outreach Committee
Slide9
Focus of Kick-Off Meeting and Full Committee
Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories, focusing on the highest priority categories
Prioritize most appropriate organizations/groups to target for outreach, using decision-making criteria
Determine the outreach plan for each target organization/group, such as:
Relationship building
ISMPP presentation and/or exhibit booth at organization’s conference/meeting
Presentation and/or exhibit booth by target organization at ISMPP conference(s)
Medical publications-related educational materials/activities
Collaboration activities (
eg, roundtables, summits)Implement an action plan for each target organization/groupHow do we make contact?Who do we talk to?What activities do we undertake?Advocacy & Outreach Committee
Kick-Off Meeting
Full CommitteeSlide10
BOT-Approved Prioritization of Outreach CategoriesSlide11
Board of Trustees-Approved Prioritization of Outreach Categories
High priority: proactive outreach required
(no current formal relationships in place)
High priority: maintain existing activities and expand (current relationships in place)
Medical societies (includes large academic centers)
Regional organizations of interest (APAC/EU)
Pharmaceutical companies/affiliates
Publication agencies and freelancers
Relevant professional bodies
Global organizations representing professional standards e.g. COPE, EQUATOR
Journal editors and editorial boards
Corporate sponsors
ISMPP members: organizations and individuals
Pharmaceutical companies
Publication agencies and freelancers
Publishers
Medium
priority
Low priority
Pharmaceutical industry bodies (
eg
PhRMA
, EFPIA) MediaISMPP staff and suppliers/partnersGovernment bodiesPatient advocacy groupsIndividual investigators, authors and HCPs (assume this will be covered by medical societies)
Note:
Modified from 2015-16 A&O Committee recommendationsSlide12
Advocacy & Outreach Committee
2016-17 Committee Activities
Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories
Focus is the highest priority categories shown below
Initial activities will concentrate on those categories requiring proactive outreach (Phase 1)
High priority: proactive outreach required
(no current formal relationships in place)
High priority: maintain existing activities and expand (current relationships in place)
Medical societies (includes large academic centers)
Regional organizations of interest (APAC/EU)
Pharmaceutical companies/affiliates
Publication agencies and freelancers
Relevant professional bodies
Global organizations representing professional standards e.g. COPE, EQUATOR
Journal editors and editorial boards
Corporate sponsors
ISMPP members: organizations and individuals
Pharmaceutical companies
Publication agencies and freelancers
Publishers
Initial Focus ─ Phase 1
Later Focus (early 2017) ─ Phase 2
*
* Begin work in early 2017, dependent on progress with Phase 1Slide13
Priority Target Organizations/Groups –
Output from Kick-Off MeetingSlide14
Medical Societies/
Large Academic Centers
Rosie LynchSlide15
ISMPP-the ‘go to’, authoritative organisation for medical publications
Year
1
Year
2
Year
3
SUU
(Grannum)*
ESMOASCO, ASHNCCN*IDSA
ICAAC, ID Week
ACR*
ASHP
ACC, AHA,
ADA
AAMC
*Pilot project
What we can offer:
Do you know where to go to for help?
Do you understand the complexities of authorship?
Do you want to publish?
How to get your work published
Good writing practices
Need to add academic institutions; include institution(s) in Year 1Work with Rutgers (Jon), Manchester (Alice), & USPPossibly academic member rate thru institution (apply it to a number of members) Slide16
Break-out Groups Exercise
Outreach Category: PILOT Urology (Grannum)
Target Org/Group: SUU
Prioritization
(H/M/L) Pilot (H)
Criteria
Strategic importance to ISMPP / benefits to membership
Common mission
and
goals / desire to collaborate with
ISMPP
Unmet need and/or risk of not engaging
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness
Time-effectiveness
(
eg
, return on investment)
Comments
(eg, outreach suggestions - thoughts on how we want to collaborate, the desired output with organization) Vancouver June 20-24, 2017
Step 1: conduct interview with Grannum- What would the group be interested in
Profiling of the society (research on the society-a dossier), strategic fit
Presentation within leadership group-what we can offer them-discussion/negotiation
Presence at meeting
Social media
comms
plan: pre, during, post (include attendee testimonials), metrics, journal ad prior to meeting, door drops
Booth
Talk
Educational material
Link membership to CMPP experts for advise and support
Review and Refine the model and try to duplicate for NCC and ACR
Go to group for the medical publication profession
Increased visibility; potential to increase membershipSlide17
Regional Organizations of Interest
Tanya BrinsdenSlide18
Break-out Groups Exercise
Outreach Category: Regional organizations (Asia Pacific)
Target Org/Group: Pharmaceutical
companies (medical affairs)
Prioritization
(H/M/L)
H
Criteria
Strategic importance to ISMPP / benefits to membership
Common mission
and
goals / desire to collaborate with
ISMPP
Unmet need and/or risk of not engaging
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness
Time-effectiveness
(
eg
, return on investment)Comments Focus on existing corporate sponsors; seek guidance on and introductions to appropriate countries/regional medical affairs leads in addition to continuing efforts in Japan/China/Korea. Corporate sponsors include Amgen, BMS, Pfizer, AZ/Medimmune, Biogen, Roche,
AbbVie
, BI,
Celgene
, GSK, Janssen, Lilly, Novartis,
NovoNordisk
, Merck
Inc
, Shire, Sanofi, Takeda,
Teva
, Vertex, Medtronic. Additional focus on companies with HQ in APAC: Eisai, Daiichi, Otsuka,
Astellas
. Potential to focus on Samsung/
Celltrion
? Outreach re networking, 2017 annual meeting, executive forum, ISMPP U opportunities
Focus on awareness campaign to build membership and corporate sponsors in this region
Industry/Agency Executive Forum at European Meeting and/or Annual Meeting, and definitely at Asia-Pacific MeetingSlide19
Break-out Groups Exercise
Outreach Category: Regional organizations (Asia Pacific)
Target Org/Group: Agencies
Prioritization
(H/M/L)
H
Criteria
Strategic importance to ISMPP / benefits to membership
Common mission
and
goals / desire to collaborate with
ISMPP
Unmet need and/or risk of not engaging
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness
Time-effectiveness
(
eg
, return on investment)
Comments Focus on global agencies with APAC presence: McCann, Envision, Icon (?), Ashfield (?), InScience, Apothecom, Cactus, MedSci
Healthcare,
Nucleus,
InVentiv
,
Amiculum
, Adelphi
(all high priority) and other agencies known to us e.g.
Ward 6, MIMS
(medium priority)
.
Seek guidance from above on any other agencies of interest e.g. PR companies. Double check exhibitors from Beijing and Tokyo meetings and check large advertising networks (WPP, Omnicom,
Publicis
). Outreach re networking, 2017 annual meeting, executive forum, ISMPP U opportunities
Focus on awareness campaign to build membership and corporate sponsors in this region
Industry/Agency Executive Forum at European Meeting and/or Annual Meeting, and definitely at Asia-Pacific MeetingSlide20
Break-out Groups Exercise
Outreach Category: Regional organizations (EU)
Target Org/Group: Pharmaceutical
companies (medical affairs)
Prioritization
(H/M/L)
H
Criteria
Strategic importance to ISMPP / benefits to membership
Common mission
and
goals / desire to collaborate with
ISMPP
Unmet need and/or risk of not engaging
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness
Time-effectiveness
(
eg
, return on investment)Comments Need for broader membership: both in new companies and existing member companies. Revisit original EU exec forum invitation list and invite comments/suggestions from EU and A&O committees. Potential LinkedIn search. Approach Andy Powrie-Smith at EFPIA for exploratory discussion re potential synergies. Outreach re EU annual meeting, exec forums (ideally one outside of UK, not attached to EU meeting) and ISMPP UsSlide21
Global Organizations Representing Professional Standards
Jackie MarchingtonSlide22
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: Council of Science Editors (CSE)
Prioritization
(H/M/L)
H/M
Criteria
Strategic importance to ISMPP / benefits to membership (M)
Common mission
and
goals (H) / desire to collaborate with
ISMPP (L from them)
common goals
what’s in it for them?
Unmet need and/or risk of not engaging (M)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
might go off and redefine ghostwriting
Ease of potential collaboration (M)
easy enough to find someone, previous contacts(from a relationship perspective and geographical/communication considerations)Cost-effectiveness (H)
Time-effectiveness (H)
(
eg
, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
Can we get ourselves listed
on their website
Give them review/feedback rights on our position statements (particularly joint statement with AMWA/EMWA)
Investigate meeting (attendance, research, presentation etc) and journal
Get on meetings program?Slide23
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: European
Association of Science Editors (EASE)
Prioritization
(H/M/L)
H/M
Criteria
Strategic importance to ISMPP / benefits to membership (M)
Common mission
and
goals (H) / desire to collaborate with
ISMPP (L from them)
common goals
what’s in it for them?
Unmet need and/or risk of not engaging (M)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
might go off and redefine ghostwriting
Ease of potential collaboration (M) Pippa Smart(from a relationship perspective and geographical/communication considerations)Cost-effectiveness (H)
Time-effectiveness (H)
(
eg
, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
Do CSE/EASE get
on?
Give them review/feedback rights on our position statements (particularly joint statement with AMWA/EMWA)
Investigate meeting (attendance, research, presentation etc) and journal?
GPP endorsers
Get on meetings program?
Generally onside with ISMPP we think.Slide24
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: ICMJE
Prioritization
(H/M/L)
H/M
Criteria
Strategic importance to ISMPP / benefits to membership (H)
important to us, but probably not to them
Common mission
and
goals (H) / desire to collaborate with
ISMPP (L)
Unmet need and/or risk of not engaging (H)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration (M)
(from a relationship perspective and geographical/communication considerations)
check GPP3 reviewer invitation list
Christine Laine?Cost-effectiveness (L)Time-effectiveness (L)(eg
, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
Didn’t respond to data sharing proposal – not really in our remit
We defend ICMJE guidelines constantly
How do we get in to them? When do they meet, what do they talk about
Christine Laine – is there a reason for us to collaborate,
hook?
What we want from them is credibility – will they endorse GPP3 guidelines
Are there relationships via MPIP members?
High priority to have dialogue. Low probability of any externally visible successSlide25
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: Peer review congress
Prioritization
(H/M/L)
HHH
Criteria
Strategic importance to ISMPP / benefits to membership (H)
realistic opportunity to achieve
something visible
Common mission
and
goals / desire to collaborate with
ISMPP (M/L)
Unmet need and/or risk of not engaging (L)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration (H)
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness (H)Time-effectiveness (M)(eg, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
Exhibit?
($1500 early bird, including 1 registration)
Do we sponsor them?
Need to prepare those attending the booth (Sep 10-12 2017)
Relevant abstract submission (check last US and upcoming EU meetings)
Jose (Yvonne’s contact) is on meeting advisory board
Can we get on the program?
May give us a stepping stone to ICMJE and WAME contacts?Slide26
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: COPE
Prioritization
(H/M/L)
H
Criteria
Strategic importance to ISMPP / benefits to membership ((H)
Common mission
and
goals / desire to collaborate with
ISMPP (H)
Unmet need and/or risk of not engaging (L)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration (H)
Liz W might make an introduction?
Chris Graf (still at Wiley)
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness (?)Time-effectiveness (H)(eg, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
Endorse GPP3
Aligned pretty much with ISMPP thinking
Is there an opportunity to collaborate on
elearning
on what’s in it for you when a medical writer is involved?
Let’s look
at their seminar programSlide27
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: ISPOR
Prioritization
(H/M/L)
H
Criteria
Strategic importance to ISMPP / benefits to membership (H)
Common mission
and
goals / desire to collaborate with
ISMPP (M)
Unmet need and/or risk of not engaging (H)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration (H)
(from a relationship perspective and geographical/communication considerations)
Chris
Carswell
? active collaborative stance on websiteCost-effectiveness (M)Time-effectiveness (M)(
eg
, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
Valuable for ISMPP member personal development/training
Two-way communication – opportunity for us to educate them on publication ethics, reporting guidelines etc
Unmet need – danger of developing
publications outside of industry guidelines – e.g. involving authors too late (reputational risk)
Look at what their educational tracks are, member benefits
Connection through Chris Carswell and previous ISPOR speaker at ISMPP Annual Meeting
Al spoke
with Nancy Berg about Annual Meeting attendance, Exhibit Booth, distance learning, possibly endorsement of guidelines
Zeke volunteered to work on ISPOR outreachSlide28
Break-out Groups Exercise
Outreach Category: Global
p
rofessional standards
organizations
Target Org/Group: DIA, BIO,
Advamed
Prioritization
(H/M/L)
M
Criteria
Strategic importance to ISMPP / benefits to membership (H)
Common mission
and
goals / desire to collaborate with
ISMPP (M)
Unmet need and/or risk of not engaging (L)
(
eg
, are there ethical issues or bad practices we feel compelled to address?)
Ease of potential collaboration (M)
(from a relationship perspective and geographical/communication considerations)
Cost-effectiveness
Time-effectiveness(eg, return on investment)
Comments
(
eg
,
outreach suggestions - thoughts on how we want to collaborate, the desired output with organization)
DIA
Pharmacist organization, opportunities to educate ISMPP members
Previous presentation opportunities at DIA meetings by ISMPP members
More focused on med affairs than publications?
Look at programs, see if there are opportunities to present – what can we do for them? Abstract?
Opening dialogue type activities
Focus on research/profiling to learn about these
organizationsSlide29
Developing Outreach Plan & Action Plan for Target Organizations/InstitutionsSlide30
Outreach Plan Tool ─
Examples of Outreach Activities
Outreach Category:
Organization/
Institution:
Type of Outreach
(pursue
those that apply)
Outreach Activities
(examples)
Awareness
Increase
profile of ISMPP; make new contacts; expand network
Introductory/networking
discussion
with organization
Exploratory
meeting to discuss synergies/possible activities
ISMPP attendance at organization’s conference
Organization attendance at ISMPP conference
Education
Advocate for good publication practices/standards; change behavior
ISMPP presentation at organization’s conference, eLearning, etc. (possibly re-purpose ISMPP workshops and ISMPP Us)Organization presentation at ISMPP conference, ISMPP U, etc.Abstract submission to organization’s conferenceISMPP to provide Society and/or med pubs education materials to organizationOrganization to share educational materials with ISMPPPromotionGrow ISMPP to benefit membershipISMPP exhibit booth at organization’s conferenceOrganization exhibit booth at ISMPP conferenceISMPP sponsorship of the organizationCollaborationWork with organizations on good publication practices/standardsRoundtable to include organizationISMPP leadership meeting with organization’s leadershipCo-promotion of guidelinesFormation of joint position statementsSlide31
Outreach Plan Tool
Outreach Category:
Organization/
Institution:
Type of Outreach
Outreach
Activities
Awareness
Increase profile of ISMPP; make new contacts; expand network
Education
Advocate for good publication practices/standards; change behavior
Promotion
Grow ISMPP
to benefit membership
Collaboration
Work with organizations on good publication practices/standards
Fill out an Outreach Plan for each target organization/institutionSlide32
Action Plan Tool
Outreach Category:
Organization/
Institution:
Outreach Activity:
Questions
Action
Plan
Who do we contact?
(Any
existing contacts?)
How
and when do we make
contact?
Do we need materials/info
for the contact?
What resources
do we need for the outreach activity (people, materials, information, etc.)?
Is funding needed (include estimate)?
What is the target timing for the outreach
activity?
What is your measure of success for the outreach
activity?Fill out an Action Plan for each outreach activity that is achievablePlease include rationale/thought process on Notes pageSlide33
Advocacy and Outreach Committee
Workstream
Assignments
Medical Societies /
Academic Centers
Regional Organizations
Global Organizations
Tom Grant*
Alice Choi*
Jackie Marchington*
Jim Loss
Tanya Brinsden
John Czekanski
Rosie
Lynch
Caryn Jones
Bhakti Kshatriya
Satomi
Mukaide
Kristen McGrory
Sam Mathew
Grannum Sant
Andrew SakkoDemetrios MichaelMichael ThompsonSuzann SchillerEmily PutiriSusan WietingLori SmetteSteven RizkBetsy Taylor* Workstream LeadSlide34
Advocacy and Outreach Committee
Next Steps
Workstreams
to meet over next few weeks to develop Outreach Plans and Action Plans for target organizations/institutions
Workstreams
to present Action Plans at next A&O Committee Meeting
Target timeframe for next Committee meeting:
week of December 5 or week of December 12