many consumers are still unaware or unfamiliar with EVs How can we collectively help auto companies and dealers build consumer demand What creative roles can state or local governments play in this ID: 642064
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Slide1
Part II.
Consumers
While EVs are increasingly visible around California,
many consumers are still unaware or unfamiliar with
EVs.
How
can we collectively
help auto companies
and dealers build
consumer demand
?
What
creative roles
can state or local governments play in this
effort?
W
hat
specific governmental actions will
actually make a difference
?
How
can we get more
“butts in seats”
to experience first-hand the ZEV driving experienceSlide2
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
Driver
ed
businesses to train folks in
Evs
When dealers have customers coming in for service, loaner is EV
Recognition for leadership dealerships
Government: Sustainable communities strategies – help metro regions set up sustainable living centers (homes, locations,
Evs
, etc.)Slide3
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
Increase
Evs
in fleets
More R&Ds – employers, schools
etc
in exchange for free chargers
ZEV financing – saved fuel costs upfront-
ed
Shared…
Get vehicles to drivers for more days
Recondition gas cars as
evs
(jobs, recycling,
ev
benefits)
Car/vanpools (Seattle/King County)Slide4
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
1-time coupon/use for errands
App in the car for charging
location access Slide5
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
$50 off VLF if you have test driven an EV
$250 off (
Evernote
model)
Reasonable lease term on lease overage
Standing test drives at Farmers’ Market
Decouple battery cost to drive down upfront vehicle costSlide6
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
Different & more incentives: Reduced cost of travel on dedicated toll roads/ HOT lanes
R&Ds organized by the utilities (giant appliance)Slide7
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
Government fleets (& taking them home)
Reserve parking @ transit locations w EVSEsSlide8
Part II. Consumers
How can we get more
“butts in seats”
to experience first-hand the ZEV driving
experience
Subsidizing
Evs
in rental car /
carsharing
(extended experience)
Public motor pools/fleets
Reducing lease rates through residual battery use
Dealerships with access cards at point of sale
Subsidizing dealership market entry barrier (infrastructure for charging & servicing)
Intermodal services (transit, etc.)
Consumer starter kit (Infrastructure location, total cost of ownership,
etc
)
HOV sticker (near term at least)