Accelerating the EV Market in the Golden State Wade Crowfoot Office of Governor Edmund G Brown Jr June 9 2013 Our Target 15 Million Zeroemission vehicles in California by 2025 ID: 767202
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Accelerating the EV Market in the Golden State Wade Crowfoot Office of Governor Edmund G. Brown Jr. June 9, 2013
Our Target:1.5 Million Zero-emission vehicles in California by 2025.
Initial Approach: RegulationZEV Mandate (1990): Requires major auto manufacturers selling vehicles in California to build Zero-Emission Vehicles. 10 Partner States ( aka “Section 177 States”): Connecticut Maine New Jersey New York Maryland Massachusetts Oregon Pennsylvania Rhode Island Vermont
Governor’s Executive Order B-16-2012 2015 Community readiness in metro areas Private investment and manufacturing growing Academic & research institutions build understanding of ZEVs State fleet ZEV mandates begin 2020 ZEV infrastructure can support 1 million vehicles C osts of ZEVs competitive with conventional vehicles ZEVs are accessible to mainstream consumers Widespread use of ZEVs for public transportation and freight 2025 1.5 million ZEVs on CA roadways Easy access to ZEV infrastructure ZEV industry is strong part of state’s economy ZEVs displace 1.5 billion gallons of petroleum fuels
Current Approach: PartnershipsAutomakersUtilitiesCharging Station ProvidersLocal GovernmentsRegulators (State agencies, Air Quality Districts)Consumer Groups
Shared Vision and Roadmap 2013 Action PlanPartnership of 11 state agenciesDriven by the Governor’s Office Open process, input from broad range of stakeholders119 specific actions ( with responsible agencies and timelines)
Four Major Goals in the Action Plan
Key Action Plan Priorities on InfrastructureContinue “AB 118” funding for research, development and deployment.Ensure broad access to charging for all drivers (including interoperability, central data).Get pricing right for EV charging.More signage for drivers.Steer statewide building codes and standards to ZEV-readiness.
Key Infrastructure QuestionsHow much infrastructure is needed outside a car owner’s home?How smart and fast must infrastructure be?Where should this additional workplace and public infrastructure be placed?How to scale up in multi-family dwellings?How much public investment is needed?
Key Action Plan Priorities on Consumer DemandContinue state consumer rebate for EvsMaintain HOV lane accessExplore/support how to reduce up-front costs of EvsPromote consumer awareness campaigns; let them leverage governmentGet “butts in seats” through expanding public sector fleets .
Key Consumer QuestionsWhat’s most effective to get consumers into EVs?How do we transition from “early adopters” to mainstream buyers?How important are the rebates/credits? How/when should they be ramped down? How can we leverage strong customer satisfaction with Evs?
Good News: We’re making progress
The Challenge: Fundamental Transformation
Why Are We Excited about the future?
Drivers love their EVs: 92% of Chevy Volt users say they would buy it again (Consumer Reports)Tesla S outsells Mercedes equivalent in first quarter of 2013Toyota Prius became best selling vehicle model in California in 2012.New 2013 and 2014 electric vehicle models at all price-points. EV Sales continue to grow outside of California; a national movement is growing.
This Can Happen The last 20 Years: The next 20 Years: