Presentations text content in BA 499 – Sarah, Kambria, Kelsey, Bita
Slide1
BA 499 – Sarah, Kambria, Kelsey, Bita
Market Analysis and Strategy
Slide2Objective: To provide a fun and unique experience for each customerGoal: To keep occupancy at or above 85% all year long
Services: Treehouse and/or cabin rentals along with numerous activities
Company Analysis
Slide3How are we different?
What kind of image do you want to portray?
What position in the market do you want to hold?
Company Analysis Cont.
Slide4Target Market Segments
Customer Analysis
Slide5Economic Environment Trends6 in 10 respondents had taken a vacation in the U.S. in the last year
Young adults (especially 25-34) are a key segment for travel marketers25-34 year-olds are spending the most per household on travel
Conditions Analysis
Slide6SubstitutesRV parks, campgrounds, outdoor resorts (Sunriver), outdoor activities
Are these substitutes a threat?Conditions Cont.
Slide7Who are your major competitors?
Where are they and what do their markets look like?Competitor Analysis
Slide8Why do consumers buy their products?
What are their strengths and weaknesses?Competitor Analysis Cont.
Slide9CRMCustomer history and preferences
Monthly newsletterAdvertisingPartnerships with outdoor retailers and outdoor recreational service companies
K C K's Shop & Outdoor Equipment & Wyatt’s OutdoorPackage DealsBundle treehouse reservations with outdoor activities
Marketing Strategy
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BA 499 – Sarah, Kambria, Kelsey, Bita
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