BA 499 – Sarah, Kambria, Kelsey, Bita

BA 499 – Sarah, Kambria, Kelsey, Bita BA 499 – Sarah, Kambria, Kelsey, Bita - Start

2018-09-18 5K 5 0 0

BA 499 – Sarah, Kambria, Kelsey, Bita - Description

Market Analysis and Strategy. Objective: To provide a fun and unique experience for each customer. Goal: To keep occupancy at or above 85% all year long. Services: Treehouse and/or cabin rentals along with numerous activities. ID: 669617 Download Presentation

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BA 499 – Sarah, Kambria, Kelsey, Bita




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Presentations text content in BA 499 – Sarah, Kambria, Kelsey, Bita

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BA 499 – Sarah, Kambria, Kelsey, Bita

Market Analysis and Strategy

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Objective: To provide a fun and unique experience for each customerGoal: To keep occupancy at or above 85% all year long

Services: Treehouse and/or cabin rentals along with numerous activities

Company Analysis

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How are we different?

What kind of image do you want to portray?

What position in the market do you want to hold?

Company Analysis Cont.

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Target Market Segments

Customer Analysis

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Economic Environment Trends6 in 10 respondents had taken a vacation in the U.S. in the last year

Young adults (especially 25-34) are a key segment for travel marketers25-34 year-olds are spending the most per household on travel

Conditions Analysis

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SubstitutesRV parks, campgrounds, outdoor resorts (Sunriver), outdoor activities

Are these substitutes a threat?Conditions Cont.

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Who are your major competitors?

Where are they and what do their markets look like?Competitor Analysis

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Why do consumers buy their products?

What are their strengths and weaknesses?Competitor Analysis Cont.

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CRMCustomer history and preferences

Monthly newsletterAdvertisingPartnerships with outdoor retailers and outdoor recreational service companies

K C K's Shop & Outdoor Equipment & Wyatt’s OutdoorPackage DealsBundle treehouse reservations with outdoor activities

Marketing Strategy

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