GOALSIncrease o31er awarenessGrow retargeting listsIncrease engagementGrow website tra30cSocial Media UpdatesInfographicsPhotographsAudio PodcastVideoVideo PodcastMicrositePrint MagazineN ID: 824479
Download Pdf The PPT/PDF document "the content lifecycleDIGITAL" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
the content lifecycleDIGITALGOALS:-Incr
the content lifecycleDIGITALGOALS:-Increase o er awareness-Grow retargeting lists-Increase engagement-Grow website tra cSocial Media UpdatesInfographicsPhotographsAudio PodcastVideo/Video PodcastMicrositePrint Magazine/NewsletterPrimary ResearchGOALS:-Email list growth/lead growth-Grow retargeting lists-Initial Customer AcquisitonTOFU-O er awareness-Retargeting list growth-Site engagement rates-Tra c by channel-# of leads/Email list growth-O er conversion rate-Retargeting list growth-Newsletter email open/click-through rate-# of Sales Quali ed Leads-O er Conversion Rate-Promo Email Open/Click- Through Rate-Retargeting List Growth-Average Customer Value-Retention Rate-Buyer Recency/FrequencyGOALS:-Lead/Customer Nurture-Grow retargeting lists-Maximize Immediate Customer Value-Increase Retention-Increase Buyer FrequencyEducational ResourcesUseful ResourceSoftware DownloadDiscount/Coupon ClubQuiz/SurveyWebinar/EventsDemo/Free TrialCustomer StoryComparison/Spec SheetWebinar/EventMini-Class