10 YEAR 11 YEAR Summer Term 1 Autumn Term 1

Transcript:10 YEAR 11 YEAR Summer Term 1 Autumn Term 1:
10 YEAR 11 YEAR Summer Term 1 Autumn Term 1 Autumn Term 2 Spring Term 2 Summer Term 1 Autumn Term 1 Autumn Term 2 Spring Term 2 Summer Term 1 Business Curriculum- Learning Journey GCSE What are the attributes of an Entrepreneur? Risk & Reward for Enterprise (R067) What is a business What are the objectives of a business Characteristics of successful entrepreneurs Rewards for risk taking Drawbacks of risk taking Assessment 1 How does a business create a marketing strategy? Creating a marketing mix (R067) Product Life Cycle Customer Feedback Techniques Pricing strategies Assessment 4 Why is financial viability key to business success? Financial viability of a Product (R067) Fixed & Variable Costs Revenue, Profits, Losses Break Even Analysis Importance of Cash Assessment 3 What are the key components of business planning? Considerations when starting a Business (R068) Types of ownership Sources of finance Types of external support Assessment 5 What are the key factors which result in a successful business? Design a business proposal (R068) Task 1 – Complete market research to aid decisions Task 2 – Identify a customer profile How can a new start up secure funding from investors Market Pitch of a business proposal (R069) Task 1 – Developing a brand Task 2 – Create a promotional campaign for your trainers Task 3 – Develop a pitch for your proposal Consolidation for R067 – External Examination. Revision: Risk and reward for enterprise Market research Financial viability Consolidation for R067 – External Examination. Revision & Exam: Marketing mix Starting and running an enterprise How does a business create a marketing strategy? Creating a marketing mix (R067) 4 Ps of Marketing Creating a marketing mix Types of advertising media Sales Techniques Is product differentiation key in a competitive market? Design a business proposal (R068) Task 3 – Produce a design proposal Task 4 – Develop a product proposal What constitutes a USP in product Development Market Pitch of a business proposal (R069) Task 4 – Pitch your business proposal to an audience Task 5 – Reflect on your pitch and brand 9 YEAR GCSE Summer Term 2 Spring Term 1 Summer Term 2 Spring Term 1 Why is market research fundamental for a successful enterprise? Market Research & Target Market (R067) Purpose of market research Primary Research, Secondary Research Types of Data, Market Segmentation and all of the benefits. Assessment 2 How can a business measure