17th of October Campaign 2020 #BeyondTheData

Transcript:17th of October Campaign 2020 #BeyondTheData:
17th of October Campaign 2020 #BeyondTheData 5b5b5b Guiding Principles for EAPN Campaigns Campaign with a national and EU level wing Flexible campaign in terms of engagement/capacity of the members Including awareness raising, amplifying voices and faces of people experiencing poverty, stories from the ground Campaign with possible high reach without severe budgetary implications, reaching out beyond our usual suspects, making use of social media and visual materials Campaign with a self-disseminating, multiplying potential Objectives Raise awareness about poverty, social exclusion and inequality Strengthen the ambition of the new European Parliament and European Commission to fight poverty, social exclusion and inequality Strengthen the ambition of the (local, regional and) national governments to fight poverty, social exclusion and inequality Deconstruct myths and break stereotypes about (people experiencing) poverty, share knowledge about the realities of poverty Building broader support for the fight against poverty, strengthen the social movement of people and organisations willing to fight poverty Share data, statistics about poverty and their limitations Campaign content: 2 aspects Data and statistics about poverty (linked to and based on the Poverty Watches) Examples: 109.000.000 people experiencing poverty Xxxxx woman in poverty Xxxxxx houses of low quality Xxxxxx working poor Xxxxxxxx tax evasion …. The realities behind and beyond the data Examples Visuals with faces and quotes of people with direct experience of poverty, telling how they experience poverty, what is not shown by the data Videos with people experiencing poverty, sharing their experiences, their stories Campaign actions and tools Social Media Campaign Development of social media assests, with slogan, format, picture,… easy to adapt by members according to their context Joint Social Media Strategy, with timing and materials Which platforms? Which content? Timings? Shared materials? Visibility Action Day (pictures of us holding the posters) Pictures with people holding the campaign visual, poster, and sharing it on social media To be used together with the other national 1710 actions/events… Press and Media Op-ed Contacting other channels at EU level, what about the national level? Hashtags ## #BeyondTheData #EndPoverty Select platforms + target audience Twitter Facebook Instagram YouTube LinkedIn Traditional press & media … Content & messages https://biteable.com/watch/october-17th-beyondthedata-2372629 https://www.facebook.com/EuropeanAntiPovertyNetwork/videos/1147940728732834/?q=BeyondTheData&epa=SEARCH_BOX Content & messages Content & messages Content & messages Where to start… Contact your colleagues in the NC/ExCo/comms officer, look together at your National Poverty Watch Report Select the most relevant data for your country/your organisation (use the data from your poverty watch report) What are the