17th of October Campaign 2020 #BeyondTheData
Description: 17th of October Campaign 2020 BeyondTheData 5b5b5b Guiding Principles for EAPN Campaigns Campaign with a national and EU level wing Flexible campaign in terms of engagementcapacity of the members Including awareness raising, amplifying
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slide1. 17th of October Campaign 2020 #BeyondTheData 5b5b5b<br>
slide2. Guiding Principles for EAPN Campaigns Campaign with a national and EU level wing
Flexible campaign in terms of engagement/capacity of the members
Including awareness raising, amplifying voices and faces of people experiencing poverty, stories from the ground
Campaign with possible high reach without severe budgetary implications, reaching out beyond our usual suspects, making use of social media and visual materials
Campaign with a self-disseminating, multiplying potential<br>
slide3. Objectives
Raise awareness about poverty, social exclusion and inequality
Strengthen the ambition of the new European Parliament and European Commission to fight poverty, social exclusion and inequality
Strengthen the ambition of the (local, regional and) national governments to fight poverty, social exclusion and inequality Deconstruct myths and break stereotypes about (people experiencing) poverty, share knowledge about the realities of poverty
Building broader support for the fight against poverty, strengthen the social movement of people and organisations willing to fight poverty
Share data, statistics about poverty and their limitations<br>
slide4. Campaign content: 2 aspects Data and statistics about poverty (linked to and based on the Poverty Watches)
Examples:
109.000.000 people experiencing poverty
Xxxxx woman in poverty
Xxxxxx houses of low quality
Xxxxxx working poor
Xxxxxxxx tax evasion
….
The realities behind and beyond the data Examples
Visuals with faces and quotes of people with direct experience of poverty, telling how they experience poverty, what is not shown by the data
Videos with people experiencing poverty, sharing their experiences, their stories<br>
slide5. Campaign actions and tools Social Media Campaign
Development of social media assests, with slogan, format, picture,… easy to adapt by members according to their context
Joint Social Media Strategy, with timing and materials
Which platforms?
Which content?
Timings?
Shared materials?
Visibility Action Day (pictures of us holding the posters)
Pictures with people holding the campaign visual, poster, and sharing it on social media
To be used together with the other national 1710 actions/events…
Press and Media
Op-ed
Contacting other channels at EU level, what about the national level?<br>
slide6. Hashtags ## #BeyondTheData
#EndPoverty<br>
slide7. Select platforms + target audience Twitter
Facebook
Instagram
YouTube
LinkedIn
Traditional press & media
…<br>
slide8. Content & messages https://biteable.com/watch/october-17th-beyondthedata-2372629
https://www.facebook.com/EuropeanAntiPovertyNetwork/videos/1147940728732834/?q=BeyondTheData&epa=SEARCH_BOX<br>
slide9. Content & messages<br>
slide10. Content & messages<br>
slide11. Content & messages<br>
slide12. Where to start… Contact your colleagues in the NC/ExCo/comms officer, look together at your National Poverty Watch Report
Select the most relevant data for your country/your organisation (use the data from your poverty watch report)
What are the limitations of the data?
What are the realities behind and beyond the data? Collect pictures, quotes, video’s,… illustrating those realities
What are the concrete asks that you have for your government?
Which quotes from people experiencing poverty can you use?
Identify/create a picture with people experiencing poverty<br>
slide13. Engage your audience To follow you on Social Media
To take pictures and share them
To subscribe to your newsletter
To join your event
…<br>
slide14. Develop a concrete action plan Who does what, when,…?
X posts on platform x (& y) with content x (& y) aiming at x (& y)<br>
slide15. #BeyondTheData<br>
slide2. Guiding Principles for EAPN Campaigns Campaign with a national and EU level wing
Flexible campaign in terms of engagement/capacity of the members
Including awareness raising, amplifying voices and faces of people experiencing poverty, stories from the ground
Campaign with possible high reach without severe budgetary implications, reaching out beyond our usual suspects, making use of social media and visual materials
Campaign with a self-disseminating, multiplying potential<br>
slide3. Objectives
Raise awareness about poverty, social exclusion and inequality
Strengthen the ambition of the new European Parliament and European Commission to fight poverty, social exclusion and inequality
Strengthen the ambition of the (local, regional and) national governments to fight poverty, social exclusion and inequality Deconstruct myths and break stereotypes about (people experiencing) poverty, share knowledge about the realities of poverty
Building broader support for the fight against poverty, strengthen the social movement of people and organisations willing to fight poverty
Share data, statistics about poverty and their limitations<br>
slide4. Campaign content: 2 aspects Data and statistics about poverty (linked to and based on the Poverty Watches)
Examples:
109.000.000 people experiencing poverty
Xxxxx woman in poverty
Xxxxxx houses of low quality
Xxxxxx working poor
Xxxxxxxx tax evasion
….
The realities behind and beyond the data Examples
Visuals with faces and quotes of people with direct experience of poverty, telling how they experience poverty, what is not shown by the data
Videos with people experiencing poverty, sharing their experiences, their stories<br>
slide5. Campaign actions and tools Social Media Campaign
Development of social media assests, with slogan, format, picture,… easy to adapt by members according to their context
Joint Social Media Strategy, with timing and materials
Which platforms?
Which content?
Timings?
Shared materials?
Visibility Action Day (pictures of us holding the posters)
Pictures with people holding the campaign visual, poster, and sharing it on social media
To be used together with the other national 1710 actions/events…
Press and Media
Op-ed
Contacting other channels at EU level, what about the national level?<br>
slide6. Hashtags ## #BeyondTheData
#EndPoverty<br>
slide7. Select platforms + target audience Twitter
YouTube
Traditional press & media
…<br>
slide8. Content & messages https://biteable.com/watch/october-17th-beyondthedata-2372629
https://www.facebook.com/EuropeanAntiPovertyNetwork/videos/1147940728732834/?q=BeyondTheData&epa=SEARCH_BOX<br>
slide9. Content & messages<br>
slide10. Content & messages<br>
slide11. Content & messages<br>
slide12. Where to start… Contact your colleagues in the NC/ExCo/comms officer, look together at your National Poverty Watch Report
Select the most relevant data for your country/your organisation (use the data from your poverty watch report)
What are the limitations of the data?
What are the realities behind and beyond the data? Collect pictures, quotes, video’s,… illustrating those realities
What are the concrete asks that you have for your government?
Which quotes from people experiencing poverty can you use?
Identify/create a picture with people experiencing poverty<br>
slide13. Engage your audience To follow you on Social Media
To take pictures and share them
To subscribe to your newsletter
To join your event
…<br>
slide14. Develop a concrete action plan Who does what, when,…?
X posts on platform x (& y) with content x (& y) aiming at x (& y)<br>
slide15. #BeyondTheData<br>