2nd Year Studies Module Info 7.4.2025 Dr Sari

Transcript:2nd Year Studies Module Info 7.4.2025 Dr Sari:
2nd Year Studies Module Info 7.4.2025 Dr Sari Matala Experience Economy and Marketing, 15cr Your Module Option ? Dr Sari Matala 06/04/2025 | 2 ’Welcome to The Experience Economy’ Joseph Pine and James Gilmore, 1998, economists The module is focusing on the experience economy characteristics as a current phase of global economy. It considers product design and marketing experience products and services by following the principles of the experience economy. Contents are applicable in any business sector. Aspects of sustainability are studied as essential part of running modern business. Nature as remarkable business resource is also considered. Dr Sari Matala 06/04/2025 | 3 How to apply in working life, Thesis topics Designing/innovating unique, highly profiled, sustainable products and services differing from others in a market: Customer service processes, Digital marketing, Designing/developing virtual/digital and physical environments, Organizing/planning events Tourism business: Theme Travel Agencies, Agencies in Municipalities/Cities, Tour Operators, Programme Design Services, SMEs in Tourism Field Dr Sari Matala 06/04/2025 | 4 Experience Economy in business ? What’s the point ? Business advantage for companies, differentiation Implementing values, meanings, motives, authenticity, individuality… Extra value for customers! Creating profitable business appealing customers/people In every step of product/service life cycle and innovation process DR Sari Matala 06/04/2025 | 5 Experience Economy and Product Design, 5cr Introducing the experience economy, the modern phase of global economy, and its’ characteristics Focusing on a practical designing and analyzing tool applied in designing and improving products and services. Dr Sari Matala 06/04/2025 | 6 Sustainability and Nature as Business Resource, 5cr Introducing aspects of sustainability, presenting perspectives on ecological, cultural, social and economical principles of sustainability as basis for modern, profitable business and business planning. Emphasizing nature as a significant resource in business, especially in experience business through examples on tourism industry context, still applicable in any business sector. Dr Sari Matala 06/04/2025 | 7 Experience Marketing, 5cr Focusing on customer-oriented marketing of experience products and services. Learning skills needed for planning and implementing marketing and for applying a multitude of integrated marketing mix tools, also in digital environment. Dr Sari Matala 06/04/2025 | 8 06/04/2025 | 9