4 P’s – Promotion This refers “to the method made

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4 Ps Promotion This refers to the method made by the business to communicate there product to the target market THE PROMOTIONAL MIX PROMOTIONAL MIX 1. ADVERTISING 2. SALES PROMOTION 3. PR 4. PERSONAL SELLING 1. Advertising This is a

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4 P’s – Promotion This refers “to the method made by the business to communicate there product to the target market”<br>
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THE PROMOTIONAL MIX PROMOTIONAL

MIX 1. ADVERTISING 2. SALES PROMOTION 3. PR 4. PERSONAL SELLING<br>
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1. Advertising This is a direct communication to a target market, usually with the aim of persuading them to buy a product.

Functions of advertising: AIDA – attention, interest, desire, action
Attention/Awareness: the advert must grab the attention of the target market. They must place the add in a place that will reach the target market and design it in an eye catching and attractive way.
Interest – the advert must gain the target markets interest in the product.
Desire – the advert should convince the target market that they want to buy the product
Action – the advert aims to convince the viewer to carry out the desired action e.g buy the product, vote, apply for the job etc.<br>