AeroFarms’ Vertical Farming Cultivating the future

Transcript:AeroFarms’ Vertical Farming Cultivating the future:
AeroFarms’ Vertical Farming Cultivating the future of farming CASE 1 SCHOOL NAME: NMIMS Problem Statement “To swiftly and realistically expand AeroFarm internationally while also promoting awareness for an environment-sensitive way to feed humanity more efficiently” Analysis of the Case Worldwide market value of Vertical Farming Challenges faced by AeroFarming Analyzing the Environment of Futuristic Farming Overview of AeroFarming Market value of vertical farming Challenges faced Attaining profitability and a sustainable business model Addressing high Capital Expenditure Finding efficient energy alternatives Addressing the lack of high-calorie based proteins and grains Financial and geographical expansion Analyzing the Environment of Futuristic Farming Overview of AeroFarming Alternatives 1. Await further Government benefits To await additional sources of funding locally within the USA To await ease of trade tensions Lobbying to attain USDA organic certification 2. Franchising Model Land Acquisition & Leasing Purchasing aero farm land & equipment and leasing it to the franchise owner with an exclusivity clause Charging a yearly royalty (2%) for the use of AeroFarm brand name Revenue Sharing Revenue Sharing model Charging a yearly royalty (2%) for the use of AeroFarm brand name 3. Joint Venture Model(FII and FDI) 51:49 JV with a local investor preferably from a real estate/agricultural background Reducing high capital/debt liabilities for AeroFarms Prevents the brand image from appearing to cannibalize local farmers Local expertise Access to local markets 3. Joint Venture Model(FII and FDI) Eg: India availing Government offered benefits such as Make In India (Investment and Tax benefits) Skill India (Training rural youth farmers) India is on the track of 100% electrification by 2022 Heavy agricultural background Second largest food consumer-base in the world Alternatives Evaluation of Alternatives Recommendation Global expansion to countries open to investment and technology transfer in order to avail investment and new markets that are: Directly facing the brunt of climate change Shortage of land Nutritional deficiency High crop destruction rates Implementation Strategy Business Statement “An environment sensitive way to feed humanity more efficiently” USP Low Cost Aerofarming practices (Cloth Patent) First Movers Advantage Objectives Advertise cleaner fresher and sustainable eating habits Advertise local inclusion for farmers Modern green revolution Target Audience Young Adults 18-38 years old living alone Home owners Restaurants Select Channels TG1: Social Media and Expositions TG2: Google PPC, Direct Marketing and Advertising TG3: Dream Green Outlet Hiring and Training Tying up with local agricultural, biotechnology, engineering universities to introduce AeroFarm branded courses Hiring local youth farmers