Break it Down: A FALL Marketing Plan to Grow! Nicole Wise Overview Growth vs marketing dollars Start big but break it down Marketing Machine Campaigns Inbound vs Outbound Low hanging fruit Golden streets Direct mail Timeline to action
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Presentation Transcript
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Break it Down: A FALL Marketing Plan to Grow! Nicole Wise<br>
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Overview Growth vs marketing dollars
Start big – but break it down
Marketing Machine
Campaigns
Inbound vs Outbound
Low hanging fruit
Golden streets
Direct mail
Timeline to action items to goals July 22, 2012 Footer text here 2<br>
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Growth vs Marketing Dollars In this industry you should be aiming for $100-$125 cost per sale. July 22, 2012 Footer text here 3 BUT…
Not all customers are created equal
The age of your business can effect the cost per sale as well<br>
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Marketing Machine July 22, 2012 Footer text here 4 You must be who they think of when their pain is greatest! A M Z Reality Marketing
Eric Keiles
Square 2 Marketing<br>
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Inbound vs Outbound July 22, 2012 Footer text here 5 Inbound
Proving you’re an expert and building trust
Time consuming and hard to prove ROI
SEO
Social Media
Blogging
Content Generation
Videos
Email blast Outbound
Old School
Prove ROI
Telemarketing
Direct mail
Tradeshows
TV/Radio Ad
Door to Door<br>
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The Big Picture The current state of affairs?
What is my current revenue?
How many customers do I have?
What is my revenue per customer?
Do many of my customers have more than one program
What are my goals for Fall sales July 22, 2012 Footer text here 6<br>
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How is fall selling different? SHORT Sales Season – Timing
Create a fall program
Offers July 22, 2012 Footer text here 7 Let’s put a plan together!<br>
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Mistakes people make… Add costs into the marketing budget that don’t belong
Things that are just the cost of doing business…
Don’t do enough things or do multiples
1 postcard will get you very little to no results
Forget to over do it in your golden neighborhoods
Only change yellow cells! July 22, 2012 Footer text here 8 Want to improve your results? Add inbound methods!<br>
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How can Holganix help? Homeowner Brochures
Lawn Signs
Marketing Plan
Production Support
Conference Calls
Real Green Support
Holganix.com
Log-in for all materials digitally
Blogs & Monthly E-mails
Facebook & Twitter July 22, 2012 Footer text here 9<br>
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Questions? nwise@holganix.com 866-563-2784<br>
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Excel Basics Workbook vs Worksheet
The file itself is the workbook
At the bottom there are tabs that are called worksheets
Formula bar vs cell
To change the formula you click on the cell and then change to formula in the bar at the top July 22, 2012 Footer text here 11<br>
