Broadcast Policy and Regulation (Licensing) ‘Yomi

Transcript:Broadcast Policy and Regulation (Licensing) ‘Yomi:
Broadcast Policy and Regulation (Licensing) ‘Yomi Bolarinwa, Msbe, mieee, fnse Broadcast Engineer 1 BROADCAST POLICY Policy in Broadcasting is critical to the shape and size of the system. Broadcast policy are a set of guidelines backed by legislation for the operation of broadcasting, and which provides a framework within which owners and operators (management) must function. Policy must address issues ranging from ownership through funding to operations, including safeguards citizenry who are consumers of broadcast products. A good policy must draw a clear line between social responsibility and commercialism 2 BROADCAST POLICY It is the Government role to determine overall Broadcasting Policy and the structure of the domestic market. The Government has to decide how many players there will be, which technologies and where they should be located. The Policy must be given effect by legislation. It is within this framework setting out the goals of policy and the structure of the Broadcasting market that the regulator will work. 3 Thoughts on Broadcast Policy “The Bill deals with the means by which our society speaks to it self and, as it were hears the echo. It is the means by which we talk to the world, it is a shaper of our culture, our identity and our values. For the Government therefore, the Bill is not simply a device to regulate or deregulate an industry, it plays a vital role in every one of our wider aspirations as Britain. 4 Thoughts on Broadcast Policy It will give consumers choice, the variety that they demand and deserve and will give citizens the information that they need. It will free the industry of unnecessary interference, give it freedom to grow and diversify, allow it an opportunity to change as the world Communication changes, and to gain access to new sources of investment as well as new ideas and challenges. It prepares us for DIGITAL era.” British Minister, opening parliamentary debate on the Communication Bill of 2002 5 COMPOSITION OF BP A good Broadcast Policy must have the following ingredients; Allow citizens to speak and hear their own voices Allow the Nation talk to the world Must shape our culture, our identity and our values. Must encourage pluralism and diversity Give freedom to the industry Must take us into and through the Digital era 6 BEST BP The best policy will be one that each citizen however poor, should have access to Broadcast