Ch 9 -1 Copyright © 2011 Pearson Education

Transcript:Ch 9 -1 Copyright © 2011 Pearson Education:
Ch 9 -1 Copyright © 2011 Pearson Education Strategic Management: Concepts and Cases Arab World Edition Fred R. David Abbas J. Ali Abdulrahman Y. Al-Aali Chapter 9: Implementing Strategies: Marketing, Finance / Accounting, R&D, and MIS Issues Ch 9 -2 Copyright © 2011 Pearson Education Market goods & services well Raise needed working capital Produce technologically sound goods Sound information systems The Nature of Strategy Implementation Ways to successful Strategy Implementation: Ch 9 -8 Copyright © 2011 Pearson Education Marketing decisions requiring policies: Whether to use exclusive dealerships – multiple channels of distribution Whether to use heavy, light, or no TV advertising Whether to limit (or not) the share of business done with a single customer Marketing Issues Ch 9 -10 Copyright © 2011 Pearson Education Whether to reward sales people Whether to be a price leader or price follower Whether to advertise online or not Whether to offer complete or limited warranty Marketing Issues (cont’d) Ch 9 -11 Copyright © 2011 Pearson Education Centrally important to implementation: Market segmentation : Subdividing of a market into distinct subsets of customers according to needs and buying habits Marketing Issues Ch 9 -12 Copyright © 2011 Pearson Education Key to matching supply & demand Market-development, product-development, market-penetration, and diversification strategies Allows operating with limited resources Enables small firms to compete successfully Marketing Issues Reasons why Market Segmentation is important in strategy implementation Ch 9 -14 Copyright © 2011 Pearson Education Marketing Issues Ch 9 -16 Copyright © 2011 Pearson Education Region Country size City size (population) Density (urban,suburban,rural, desert) Climate (hot , cold) Marketing Issues Geographic Ch 9 -17 Copyright © 2011 Pearson Education Age Gender Family size Family life cycle (young,single,married no children....) Income/occupation Education nationality Marketing Issues Demographic Ch 9 -19 Copyright © 2011 Pearson Education Social class Personality Marketing Issues Psychographic Ch 9 -21 Copyright © 2011 Pearson Education Use occasion (regular occasion , special occasion) User status (first time , ex-user...) Usage rate(heavy user , light user...) Loyalty status Marketing Issues Behavioral Ch 9 -23 Copyright © 2011 Pearson Education Acquiring needed capital(successful strategy implementation often requires additional capital) Developing projected financial statements(allows an org to examine the expected results of various actions and approaches and the impact of strategy implementation) Evaluating worth of a business. (its central to strategy implementation because integration , intensive and diversification strategies are often implemented by acquiring other firms.) Finance/Accounting Issues Essential