Chapter 1: New Perspectives On Marketing in the

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Chapter 1: New Perspectives On Marketing in the Service Economy Overview of Chapter 1 Why Study Services? What are Services? Marketing Challenges Posed by Services Extended Marketing Mix Required for Services Integration of Marketing with

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01
Chapter 1:
New Perspectives On
Marketing in the
Service Economy<br>
02
Overview of Chapter 1 Why Study Services?
What are Services?
Marketing Challenges Posed by Services
Extended Marketing Mix Required for Services
Integration of Marketing with Other Management Functions
Developing Effective Service Marketing Strategies<br>
03
Why Study Services?<br>