Author : faustina-dinatale | Published Date : 2025-06-23
Description: Chapter 1: New Perspectives On Marketing in the Service Economy Overview of Chapter 1 Why Study Services? What are Services? Marketing Challenges Posed by Services Extended Marketing Mix Required for Services Integration of Marketing withDownload Presentation The PPT/PDF document "" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
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