Classification of Advertisement Classification

Transcript:Classification of Advertisement Classification:
Classification of Advertisement Classification Based on the Media Used 1.1 Print Advertising: News papers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products through news papers and magazines is a common practice. In addition to this, print media also offers options like promotional brochures and fliers for advertising purposes. The news papers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/ middle page), 1.2 Outdoor Advertising: Bill boards, Kiosks, Trade Shows and Events Outdoor Advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customer outdoors. The most common examples of outdoor advertising are bill boards, Kiosks, and also several events and trade shows organized by the company. The Bill board advertising has to be really terse and catchy in order to grab the attention of the passers by. 1.3 Broad cast Advertising: Television, Radio, and the Internet Broad cast Advertising is a very popular advertising medium that constitutes several branches like. Television advertisements have been very popular ever since the television, radio or the internety have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broad cast(peak time/prime time) and of course the popularity of the television channel on which the advertisement is going to be broadcasted. Classification Based on Geographic Area Marketers advertise to the consumer market with national and retail/local advertising which may stimulate primary or selective demand. 2.1 Global Advertising International advertising is conceived as a response to global marketing enabling the agency to channelize advertising from transnational corporations into transnational media. The same product brand that was once sold nationally can now be sold to the whole world backed by the same advertising. E.g. Coke has been using the same standardized advertising in all countries. Pepsi adopts the common theme to the national culture. 2.2 National Advertising It is done by large companies on a nation wide basis or in most regions of the country. Most of the advertisements of well known companies and brands that are seen on prime -time television or in other major national or regional media are examples of national advertising. 2.3 Retail/Local Advertising Advertising is done by retailers to local merchants to encourage consumers to shop at a specific store, or use a