Compete Caribbean-Caribbean Tourism Organization
Author : alexa-scheidler | Published Date : 2025-06-23
Description: Compete CaribbeanCaribbean Tourism Organization Community Tourism Toolkit Prepared by Training Manual Introduction CommunityBased Tourism Toolkit Background Developed by Compete Caribbean Partnership Facility CCPF and the Caribbean
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Transcript:Compete Caribbean-Caribbean Tourism Organization:
Compete Caribbean-Caribbean Tourism Organization Community Tourism Toolkit Prepared by Training Manual Introduction - Community-Based Tourism Toolkit Background Developed by: Compete Caribbean Partnership Facility (CCPF) and the Caribbean Tourism Organization (CTO) under the Innovation for Tourism Expansion and Diversification project. Prepared by: Small Planet Consulting Inc., Canada. Objective: Build the capacity of the CTO to enable more MSMEs (Micro, Small and Medium Enterprises) to successfully start, operate and market Caribbean CBT experiences 13 CCPF countries: Bahamas, Barbados, Belize, Guyana, Jamaica, Suriname, Trinidad and Tobago, Antigua and Barbuda, Dominica, Grenada, St. Lucia, St. Kitts and Nevis, and St. Vincent and the Grenadines. CCPF Technical Cooperation agreement: Three components, all include strategies for women-owned firms (WOF). Introduction Toolkit Components Tourism Inventory Tool Community-Based Tourism (CBT) Diagnostic Tool Community-Based Tourism (CBT) Profile Tool Caribbean Community-Based Tourism (CBT) Enterprise Handbook (includes PPT Training Deck, Facilitator’s Guide and Learning Activities) Market Ready Model - Foundation Goal is to help tourism businesses constantly improve Can deliver high-quality, consistent, reliable experiences Have better consumer satisfaction Can market through sales partners like tour operators, travel agents and online travel marketplaces Model conceived in 2006 to support Indigenous Tourism development in Canada Aspects used in many countries in the Caribbean & Latin America including Belize, Chile, Curaçao, Grenada, Guyana, Jamaica, Mexico, Peru 4 Levels of Readiness Top Level - Export Ready Emerging & Visitor Ready Levels Level 1 - Emerging Level 2 – Visitor Ready Market Ready & Export Ready Levels Level 3 – Market Ready Level 4 – Export Ready Give Thanks to Handbooks Based on the Model Indigenous Tourism Canada Community Tourism Caribbean Community Development Tools Community Development: Assets Inventory Uses: To be able to identify asset strengths, gaps, enhancement, build and protection needs. To support itinerary development To support cluster planning and development. Includes: Instructions Asset Types & Sub-Types Lists for Accommodations, Attractions, Services, Experiences, Local Experts, Infrastructure & Services Inventory Sheet for each type of Asset (6 in total) Community Development: Assets Inventory How to complete: Use community and tourism websites, business directories, phone books, bulletin boards, etc. Identify people who know what is available in the community. Fill or ask others (such as students) to fill each tab to the best of their knowledge. Identify someone responsible for maintaining the master file so any changes made are captured centrally. Community Development: CBT Diagnostic Uses: Help to assess a community’s readiness for CBT development. To identify
