Digital Transformation with [your agency] Goal:

Transcript:Digital Transformation with [your agency] Goal::
Digital Transformation with [your agency] Goal: Integrate Digital Platforms in your organisation, across Sales, Services, Marketing & Operations, to improve internal & external communication to achieve business goals. Today What is the Challenge? Old world - IT Department decided what software the company would use. Today - Every person in each department is using technology, software and apps - sometimes without involving the IT Department which not only leads to confusion between people, teams & departments. . . . There is also a waste of money . . . not consolidating. Who is involved? CEO Sales Director /CSO Marketing Director / CMO Head of Services Head of Operations (inc. Finance) Pain points Marketing department: “We don’t get enough help or info from sales.” “We don’t close the sales qualified leads in our sales department. “ “We don’t feel like we have the support of the rest of the organisation.” “We don’t know if the activities we do actually brings the company any money.” “We have trouble with defending the cost of doing inbound / using an inbound platform.” “We have trouble finding / keeping talented marketing people.” Sales department: “We don’t get enough help or info from marketing.” “We don’t generate enough sales qualified leads from marketing. “ “We have trouble finding / keeping talented inbound sales people.” “We don’t really understand inbound.” “Networking gives us more new customers than digital marketing.” “I’ll rather pick up the phone.” “I don’t want to use another system.” (for example HubSpot CRM / Sales) Pain points Services department: “We don’t get know what sales is telling our customers.” “We are losing customers because they are not seeing value in our products/services. “ “The systems we used in services is not visible in sales or marketing.” “We don’t know what sales or marketing is doing.” Operations department: “We cannot get sales to stop discounting our products/services.” “Our staff do not understand how their work relates to our profitability. “ “Everyone is using a different system & we have no visibility on our business.” “We have a lot of data and we do not understand .” Digital Transformation Sample Package Step by Step What is involved? Creation & presentation of a complete Martech strategy and 12-18 month plan for implementation across Sales, Marketing, Services and Operations/Finance. Training & Coaching program for each department. DIGITAL PLATFORM ASSESSMENT We do a full screening of all the software