HOW TO STRUCTURE A 360 APPRAISAL For more
Description: HOW TO STRUCTURE A 360 APPRAISAL For more information please contact Paul Phillips. paulpaul-phillips.co.uk 1 07909 990 737 Industry Agency Relationships Interest Group Member ClientAgency appraisals Annual Two-way Client on agency
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slide1. HOW TO STRUCTURE A 360 APPRAISAL For more information please contact Paul Phillips.
paul@paul-phillips.co.uk 1 07909 990 737
Industry – Agency Relationships Interest Group Member<br>
slide2. Client/Agency appraisals Annual
Two-way
Client on agency
Account Management
Strategic Planning
Creative
Medical Writing
Digital
Production
Financial Management
Senior Management input
Agency on client
Briefing
Creative development and approvals
Business partnership Note – this is a basic structure, developed for a creative agency, that can be revised as needed for a MedEd agency or other type of agency.
Also, the exact descriptors used in the charts that follow can be adapted as needed.<br>
slide3. Client/CREATIVE Agency appraisal – draft formaT Any additional comments: Client on Agency<br>
slide4. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency<br>
slide5. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency<br>
slide6. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency Any additional comments:<br>
slide7. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency Any additional comments:<br>
slide8. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency GENERAL COMMENTS:
What are the agency’s overall strengths?
What are the areas for improvement?<br>
slide9. Client/CREATIVE Agency appraisal – draft format Any additional comments: Agency on Client Any additional comments:<br>
slide10. Client/CREATIVE Agency appraisal – draft format Agency on Client Any additional comments: GENERAL COMMENTS:
What are the client’s overall strengths?
What could the client do differently in order to help the agency?<br>
paul@paul-phillips.co.uk 1 07909 990 737
Industry – Agency Relationships Interest Group Member<br>
slide2. Client/Agency appraisals Annual
Two-way
Client on agency
Account Management
Strategic Planning
Creative
Medical Writing
Digital
Production
Financial Management
Senior Management input
Agency on client
Briefing
Creative development and approvals
Business partnership Note – this is a basic structure, developed for a creative agency, that can be revised as needed for a MedEd agency or other type of agency.
Also, the exact descriptors used in the charts that follow can be adapted as needed.<br>
slide3. Client/CREATIVE Agency appraisal – draft formaT Any additional comments: Client on Agency<br>
slide4. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency<br>
slide5. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency<br>
slide6. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency Any additional comments:<br>
slide7. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency Any additional comments:<br>
slide8. Client/CREATIVE Agency appraisal – draft format Any additional comments: Client on Agency GENERAL COMMENTS:
What are the agency’s overall strengths?
What are the areas for improvement?<br>
slide9. Client/CREATIVE Agency appraisal – draft format Any additional comments: Agency on Client Any additional comments:<br>
slide10. Client/CREATIVE Agency appraisal – draft format Agency on Client Any additional comments: GENERAL COMMENTS:
What are the client’s overall strengths?
What could the client do differently in order to help the agency?<br>