HOW TO STRUCTURE A 360 APPRAISAL For more

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HOW TO STRUCTURE A 360 APPRAISAL For more information please contact Paul Phillips. paulpaul-phillips.co.uk 1 07909 990 737 Industry Agency Relationships Interest Group Member ClientAgency appraisals Annual Two-way Client on agency

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HOW TO STRUCTURE A 360 APPRAISAL For more information please contact Paul Phillips.
paul@paul-phillips.co.uk 1 07909 990 737
Industry – Agency Relationships Interest Group Member<br>
02
Client/Agency appraisals Annual
Two-way
Client on agency
Account Management
Strategic Planning
Creative
Medical Writing
Digital
Production
Financial Management
Senior Management input
Agency on client
Briefing
Creative development and approvals
Business partnership Note – this is a basic structure, developed for a creative agency, that can be revised as needed for a MedEd agency or other type of agency.

Also, the exact descriptors used in the charts that follow can be adapted as needed.<br>
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Client/CREATIVE Agency appraisal – draft formaT Any additional comments: Client on Agency<br>