Innovation Management and Business Development
Description: Innovation Management and Business Development Module Module info 8.4.2024 Sven Rassl Why choose this module? Most of the business development is based on innovations, some small some bigger. Managing the innovation process is a valuable
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slide1. Innovation Management and
Business Development Module Module info 8.4.2024
Sven Rassl<br>
slide2. Why choose this module? Most of the business development is based on innovations, some small some bigger.
Managing the innovation process is a valuable skill combined with any other line of business studies in any business sector.
The direct career opportunities are in business consulting, as an example, in fast growing companies like Futurice, Gofore, Solita etc.<br>
slide3. STRUCTURE OF THE MODULE Weeks 3 – 51
Coaching once a week,
Working time twice a week Innovations and Business Management 5 cr
for all (+ exchange students) Consultation Projects Business Development Focus 10 cr Consultation Projects Entrepreneurship Focus 10 cr Weeks 35 – 39
Classes twice a week either or (just for degree students)<br>
slide4. INNOVATIONS AND BUSINESS MANAGEMENT - intensive start for innovations 5 credits Course contents
What are innovations and how are they born?
How to foster innovations?
How to evaluate feasibility of the innovation?
How to develop profitable products and services from innovations?
What are intellectual property rights?
Study methods
Classes about innovation process, tools and methods, requires class attendance
Learning diary (writing a toolkit for yourself)
Practical exercise(s)<br>
slide5. CONSULTATION PROJECTS,
Business Development Focus or Entrepreneurship Focus 10 credits Applying the theories into practice either with bigger or smaller companies
You may express your preference, the execution depends on the quality of the commissioners for the projects.
In both cases the study methods are the same:
Planning, implementing & reporting a project for a real commissioner
Working in a team
Utilising the methods and tools learned in the preceding course.<br>
slide6. CONSULTATION PROJECTS,
Business Development Focus Applying the theories into practice either with bigger companies
How to implement product design project in practice?
How to implement service design project in practice?
How to implement change project in practice?
How to manage the customer interface in a consultation projects? 10 credits<br>
slide7. CONSULTATION PROJECTS
Entrepreneur-ship Focus Applying the theories into practice with SME’s and startups:
How to utilize innovation in the context of entrepreneurship
How to convert ideas to innovation?
How to commercialize innovations?
How to implement innovation management in start-up companies
How to consult entrepreneurs on innovation 10 credits<br>
slide8. STUDENT FEEDBACK “All in all, I have to say the whole course and the materials provided are way over my expectation. I first intended to go to this Innovation Management module just to fill up my timetable but what I have learned from here so far has been more satisfying than my main module and the consultation project is really practical and has opened up for me the idea of working in a consulting business.” ”I have never thought that only one course can change my look on Innovations that much.” “I would like to re-take this !!” “ I appreciate and respect the time I attended the lectures at Innovations and Business Management class. ” “Before this course I had never really thought about the process of transforming
ideas into useful innovations” “I think Innovation and Business Management course is really helpful for everyone who wants to be an entrepreneur, but also to understand how the market works and how
the companies to be successful compete.”<br>
slide9. EXAMPLES OF FINAL THESES Finnish Easy Readers: value proposition and competitive advantage for a book publishing business The impact of social media marketing on recruiting at IKEA Tampere Finnish expatriates' experiences in Hong Kong: Challenges in relocation Utilization of Free Trade Agreements within the Tampere Region; Study of Future Opportunities E-bike market possibilities in Taiwan Visit Tampere Ltd: Content marketing Strategy for German-Speaking Market Traveler research for Lempäälä Development Ltd Market research of the Finnish consumer market: Potential customer segment for an import company Possibilities and effects of maternity of parental leave in the corporate world<br>
slide10. Contact info for questions:
Sven Rassl sven.rassl@tuni.fi<br>
Business Development Module Module info 8.4.2024
Sven Rassl<br>
slide2. Why choose this module? Most of the business development is based on innovations, some small some bigger.
Managing the innovation process is a valuable skill combined with any other line of business studies in any business sector.
The direct career opportunities are in business consulting, as an example, in fast growing companies like Futurice, Gofore, Solita etc.<br>
slide3. STRUCTURE OF THE MODULE Weeks 3 – 51
Coaching once a week,
Working time twice a week Innovations and Business Management 5 cr
for all (+ exchange students) Consultation Projects Business Development Focus 10 cr Consultation Projects Entrepreneurship Focus 10 cr Weeks 35 – 39
Classes twice a week either or (just for degree students)<br>
slide4. INNOVATIONS AND BUSINESS MANAGEMENT - intensive start for innovations 5 credits Course contents
What are innovations and how are they born?
How to foster innovations?
How to evaluate feasibility of the innovation?
How to develop profitable products and services from innovations?
What are intellectual property rights?
Study methods
Classes about innovation process, tools and methods, requires class attendance
Learning diary (writing a toolkit for yourself)
Practical exercise(s)<br>
slide5. CONSULTATION PROJECTS,
Business Development Focus or Entrepreneurship Focus 10 credits Applying the theories into practice either with bigger or smaller companies
You may express your preference, the execution depends on the quality of the commissioners for the projects.
In both cases the study methods are the same:
Planning, implementing & reporting a project for a real commissioner
Working in a team
Utilising the methods and tools learned in the preceding course.<br>
slide6. CONSULTATION PROJECTS,
Business Development Focus Applying the theories into practice either with bigger companies
How to implement product design project in practice?
How to implement service design project in practice?
How to implement change project in practice?
How to manage the customer interface in a consultation projects? 10 credits<br>
slide7. CONSULTATION PROJECTS
Entrepreneur-ship Focus Applying the theories into practice with SME’s and startups:
How to utilize innovation in the context of entrepreneurship
How to convert ideas to innovation?
How to commercialize innovations?
How to implement innovation management in start-up companies
How to consult entrepreneurs on innovation 10 credits<br>
slide8. STUDENT FEEDBACK “All in all, I have to say the whole course and the materials provided are way over my expectation. I first intended to go to this Innovation Management module just to fill up my timetable but what I have learned from here so far has been more satisfying than my main module and the consultation project is really practical and has opened up for me the idea of working in a consulting business.” ”I have never thought that only one course can change my look on Innovations that much.” “I would like to re-take this !!” “ I appreciate and respect the time I attended the lectures at Innovations and Business Management class. ” “Before this course I had never really thought about the process of transforming
ideas into useful innovations” “I think Innovation and Business Management course is really helpful for everyone who wants to be an entrepreneur, but also to understand how the market works and how
the companies to be successful compete.”<br>
slide9. EXAMPLES OF FINAL THESES Finnish Easy Readers: value proposition and competitive advantage for a book publishing business The impact of social media marketing on recruiting at IKEA Tampere Finnish expatriates' experiences in Hong Kong: Challenges in relocation Utilization of Free Trade Agreements within the Tampere Region; Study of Future Opportunities E-bike market possibilities in Taiwan Visit Tampere Ltd: Content marketing Strategy for German-Speaking Market Traveler research for Lempäälä Development Ltd Market research of the Finnish consumer market: Potential customer segment for an import company Possibilities and effects of maternity of parental leave in the corporate world<br>
slide10. Contact info for questions:
Sven Rassl sven.rassl@tuni.fi<br>