Leaving Cert Business Philip Curry – DCU Seminar –

Transcript:Leaving Cert Business Philip Curry – DCU Seminar –:
Leaving Cert Business Philip Curry – DCU Seminar – 28th April 2018 Exam Plan – Thursday 14th June Question Types Evaluate In my opinion or judgement Two Sentences explaining your opinion Discuss Explain and Explain Use mini paragraphs, Do NOT USE HEADINGS Reading an Exam Question Evaluate how the SOGSOS Act helps to protect the consumer Evaluate.......... SOGSOS ACT ........... Protects the Consumer...... Paper Layout and your Answer Book Label all questions clearly One part per page or pages Leave gaps between mini paragraphs Straight to the point No long winded intro Name and explain Practise writing neatly against the clock Neatness and layout create an impression in examiners mind Topics that appear frequently Management Skills Leadership Motivation Communication Management Activities Planning Organising Controlling Marketing Mix Product Price Place Promotion New Product Development Idea Generation Screening of Ideas Concept Development Feasibility Study Prototype Development Test Marketing Promotional Mix Advertising Public Relations and Sponsorship Sales Promotion Personal Selling ABQ Topics Unit 5 Market research and new ideas Marketing Mix NPD stages Promotional mix Business plan Types of Expansion ABQ Topics Unit 6 Social and Economic benefits of Community Development Social Responsibility towards Stakeholders Impact of Business on Economy Impact of Economy on Business Types of Business Organisations ABQ Topics Unit 7 The EU decision making process and the impact on business Changing nature of the international economy Opportunities and challenges of engaging in international trade Global Marketing Mix Short answer questions – Q1 Q2 Distinguish between a “Condition” and a “Warranty”? A condition is a fundamental part of a contract and if broken the contract is cancelled A warranty is a less important part of a contract and if broken contract is not cancelled but one party can sue for damages Q3 Define each of the following terms Product screening Eliminating poor or unsuitable ideas Feasibility Study An investigative report into viability of a product Prototype development A mock up or original of the untested product Q4 Distinguish between a “Fidelity Guarantee” and “Employer Liability”? Fidelity Guarantee covers against dishonest employees who may steal cash stock or ideas Employer liability covers against claims due to employee accidents due to employer negligence Q5 Outline the 2 appropriate liquidity ratios for a business? Briefly comment on the ideal ratios? The Acid Test ratio excludes closing stock from Current assets and then divides the answer by current liabilities Current ratio is current assets; current