Marketing Challenges for Entrepreneurial Ventures
Author : phoebe-click | Published Date : 2025-05-22
Description: Marketing Challenges for Entrepreneurial Ventures 2014 Cengage Learning All rights reserved May not be copied scanned or duplicated in whole or in part except for use as permitted in a license distributed with a certain product or
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Transcript:Marketing Challenges for Entrepreneurial Ventures:
Marketing Challenges for Entrepreneurial Ventures © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. Chapter Objectives © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 10–2 To introduce the new marketing concept for entrepreneurs To review the importance of marketing research for new ventures To identify the key elements of an effective market survey To present factors that inhibit the use of marketing To present the emerging use of social media marketing and mobile marketing for entrepreneurial firms To identify entrepreneurial tactics in marketing research Chapter Objectives (cont’d) © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 10–3 To examine the marketing concept: philosophy, segmentation, and consumer orientation To establish the areas vital to a marketing plan To discuss the key features of a pricing strategy To discuss pricing in the social media age The New Marketing Concept for Entrepreneurs Shift from the 4Ps to the 4Cs: From Product……..to Cocreated From Promotion….to Communities From Price………..to Customizable From Place………..to Choice The Era of Generation C (as in Content) Connected, creative, collaborative, and contextual. The customer is central to all effective marketing activity. © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 10–4 © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 10–5 The New Marketing Concept for Entrepreneurs © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
