Marketing Strategy and Execution CONFIDENTIAL,

Transcript:Marketing Strategy and Execution CONFIDENTIAL,:
Marketing Strategy and Execution CONFIDENTIAL, PROPRIETARY & TRADE SECRET INFORMATION May 18, 2017 Zorba Consulting Project Roadmap and Pricing Contents Why Zorba? Kick off Process : Week 1&2 Week 3&4 Week 5-8 Week 9-15 Week 15-24 Pricing Past Experience and Work Profile Next Steps 1 2 The Zorba Way A consulting mindset with deep expertise in execution is what gives us the edge. We combine data science with business strategy and execution to create value for our clients. Note : On top of this, we train the client team along the way so our thought process, strategy and execution align quickly. 3 Kick-off Process : Week 1&2 Kick-off Meeting : Meeting to understand core teams mission and get introduced to relevant point of contacts on client team Data Review (Day 1-3) : This is very important as this is what gives you the required edge and intelligence in future to perform well in marketing. Website Review (Day1-3) : Critical for second stage of the marketing strategy when you get the customer attention through your marketing and now they have reached your website’s landing page. Hence, website/product is integral part of online strategy. Social Media Review(Day1-3) : Assessment of current social media accounts by our account and category analysts AdWords Campaign Budget Allocation (Day 1-7) : Allocation of budget for running sample campaigns as per the industry, product and client discussions. AdWords Keyword Research (Day 1-7) : Analyzing customer search trends based on industry category and demographics to plan the most optimal marketing dollar spends Setting up AdWords campaign strategy (Day 7-10) : Taking all the above steps into account designing the campaigns across platforms. In this case it will be Google, Facebook and Instagram. AdWords Campaign Outcome Analytics (Day 10-14) : Analyzing the outcome of a campaign to fine-tune future campaigns as it takes 2-3 months of improvisation the get the most optimal strategy for a product typically. Data Analytics and Insights (Day 4-14) : All the data available with xxx will be analyzed and recommendations will be given on operations, marketing, sales and business development. Paid online advertising and analytics will be the key focus for XXX, below are the key deliverables. 4 Week 3&4 (Early Set-up and Ground Work) AdWords Campaign Continuation : The campaign execution process will continue. AdWords Campaign Strategy Review : This is an ongoing process based on data collected from the earlier campaigns which