Media organization • • • Unit I Media Organization

Transcript:Media organization • • • Unit I Media Organization:
Media organization • • • Unit I Media Organization and Design: Some Conceptual Issues. Media as Business and Social Institution. Media entrepreneurship, Greiner's Development Model of a company. Unit II Behavior in media Organization and Organizational Behavior. Nature and Structure of different Media Organizations-AIR/DD, Private Satellite Channels, Production Houses, employment opportunities in Indian Media industry, Group Behavior, Innovation and Creativity, Culture of organization Unit III Economics of Media-Relationship between supplier and buyer, Leisure time activity, Cost Factors, Revenue Models, Market Factors, State of the Industry today. Unit IV Project Management in Media-Production Project Cycle (PPC), Management themes in production Process, Project Planning, Production Strategies, PPC in Practice-Initiation (Ideas, Evaluation and Assessment), Risk and Impact Assessment, Pre-production, Production Team, Project Specification, Project work plan, Sources of Funds, Budgeting (tols etc.) Project Responsibility, Production Process (status Report, Assessment, Negotiation, Completion, Follow-up. Unit V Programming Strategies, Audience Rating-Analyzing Programming and Audience Trends Marketing Programs arid selling space and time. Different kinds of contracts and legal arrangements, Project Management. Syllabus UNIT I Media Organization and Design: Some Conceptual Issues. Media as Business and Social Institution. Media entrepreneurship, Greiner's Development Model of a company. MASS MEDIA Mass media is a term used to denote the section of the media specifically conceived and designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines Media (the plural of "medium") refers to those organized means of dissemination of fact, opinion, entertainment, and other information, such as newspapers, magazines, out-of-home advertising, cinema films, radio, television, the World Wide Web, books, CDs, DVDs, videocassettes, computer games and other forms of publishing ORGANISATION An organization is a social arrangement which pursues collective goals, which controls its own performance, and which has a boundary separating it from its environment. The word itself is derived from the Greek word “organon” meaning tool. "organization" is understood as planned, coordinated and purposeful action of human beings to construct or compile a common tangible or intangible product. This action is usually framed by formal membership and form (institutional rules). Some views of organisation: Organisation is a system of structures and function. Organisation is structure in action over time. Organisation is an input/output system. Organisation is a cultural product. Organisation is a processing system. Organisation is a structure of sub-groups. Organisation is an exchange agent