Modern approach of finance function Modern

Modern approach of finance function Modern
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Modern approach of finance function Modern approach of finance function The traditional approach outlived its utility in the changed business circumstances since the mid 1950s. A number of factors such as technological innovations,

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Modern approach of finance function<br>
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Modern approach of finance function The traditional approach outlived its utility in the changed business circumstances since the mid 1950's. A number of factors such as technological innovations, increasing size of business enterprises, intense competition etc. necessitated efficient and effective utilisation of firm's financial resources. As a result, the scope of financial management also changed and the modern approach was developed.<br>
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Significant contribution to the development of modern theory of financial management are: 1. Theory of portfolio management developed by Harry Markowitz in 1950, which deals with portfolio selection with risky investments. This theory uses statistical concepts to quantify the risk-return characteristics of holding a group or portfolio of security, investments or assets. A significant contribution of this theory is that the risk of one investor is viewed in its totality rather than evaluating the risk of one security only. This theory at a later stage lead to the development of Capital Asset Pricing Model which deals with pricing of risky assets and the relationship between rest and return.<br>