Pepperfry.com: We design, we deliver, we build

Transcript:Pepperfry.com: We design, we deliver, we build:
Pepperfry.com: We design, we deliver, we build Goodman School of Business Presented by: Goodman Consulting Group Presented to: Ambareesh Murty and Ashish Shah, Co-Founders of Pepperfry.com Problem statement recommendation TARGET MARKET TARGET MARKET TARGET MARKET Of the 30% of our target market, only reached 18% Swot analysis Huge untapped market in India left to explore Core competencies Key Success factors ALTERNATIVES Core competencies Enter New Geographical Markets Stay in India and Expand Categories Create a one-stop-shop by acquiring “Livspace” PAAR Analysis Assumptions Leverage Livspace’s competencies to create additional value Consolidated company’s financials begin 2019/2020 onwards Series F Funding coupled with additional debt will finance acquisition Expect synergies and value added between entities to be significant 2+2=5 Incremental operational savings through eliminating duplication, integrating logistics capabilities Bigger piece of the pie through pushing home brands through Canvas Maintain CAGR of 65%, and push just over 70% from 2019/2020 Expected Livspace Revenue in FY 2017/18 = INR 1000M Maintain margins of 40-55% but push more house brands with higher margins We plan to achieve raise of 150% in current users FINANCIALS FINANCIALS By the year 2021/22 – 4,166 INR MN and GMV of 89,441.29 INR MN FINANCIALS recommendation IMPLEMENTATION Implementation: acquiring livspace Merge offices Create one stop-shop solution We design – using Pepperfry.com products to design a home We deliver – sell furniture and deliver it to homes We build – we will build the products in home Reduce unnecessary manpower We design! We deliver! We build! Implementation: technology Enhance current portal to include Livspace design capabilities Create an app for design and fit new furniture in space Pool technological resources From tech-savvy user to regular Internet user Implementation: marketing plan Announcement of newly acquired company, Livspace Launch new marketing campaign online and in-stores Goal: Pepperfry.com is the place to go! Implementation: timeline Risks and mitigation recommendation