Pepperfry.com: We design, we deliver, we build
Description: Pepperfry.com: We design, we deliver, we build Goodman School of Business Presented by: Goodman Consulting Group Presented to: Ambareesh Murty and Ashish Shah, Co-Founders of Pepperfry.com Problem statement recommendation TARGET MARKET
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slide1. Pepperfry.com: We design, we deliver, we build Goodman School of Business
Presented by: Goodman Consulting Group
Presented to: Ambareesh Murty and Ashish Shah, Co-Founders of Pepperfry.com<br>
slide2. Problem statement<br>
slide3. recommendation<br>
slide4. TARGET MARKET<br>
slide5. TARGET MARKET<br>
slide6. TARGET MARKET Of the 30% of our target market, only reached 18%<br>
slide7. Swot analysis Huge untapped market in India left to explore<br>
slide8. Core competencies<br>
slide9. Key Success factors<br>
slide10. ALTERNATIVES<br>
slide11. Core competencies<br>
slide12. Enter New Geographical Markets<br>
slide13. Stay in India and Expand Categories<br>
slide14. Create a one-stop-shop by acquiring “Livspace”<br>
slide15. PAAR Analysis<br>
slide16. Assumptions Leverage Livspace’s competencies to create additional value
Consolidated company’s financials begin 2019/2020 onwards
Series F Funding coupled with additional debt will finance acquisition
Expect synergies and value added between entities to be significant 2+2=5
Incremental operational savings through eliminating duplication, integrating logistics capabilities
Bigger piece of the pie through pushing home brands through Canvas
Maintain CAGR of 65%, and push just over 70% from 2019/2020
Expected Livspace Revenue in FY 2017/18 = INR 1000M
Maintain margins of 40-55% but push more house brands with higher margins<br>
slide17. We plan to achieve raise of 150% in current users FINANCIALS<br>
slide18. FINANCIALS<br>
slide19. By the year 2021/22 – 4,166 INR MN and GMV of 89,441.29 INR MN<br>
slide20. FINANCIALS<br>
slide21. recommendation<br>
slide22. IMPLEMENTATION<br>
slide23. Implementation: acquiring livspace Merge offices
Create one stop-shop solution
We design – using Pepperfry.com products to design a home
We deliver – sell furniture and deliver it to homes
We build – we will build the products in home
Reduce unnecessary manpower We design! We deliver! We build!<br>
slide24. Implementation: technology Enhance current portal to include Livspace design capabilities
Create an app for design and fit new furniture in space
Pool technological resources From tech-savvy user to regular Internet user<br>
slide25. Implementation: marketing plan Announcement of newly acquired company, Livspace
Launch new marketing campaign online and in-stores Goal: Pepperfry.com is the place to go!<br>
slide26. Implementation: timeline<br>
slide27. Risks and mitigation<br>
slide28. recommendation<br>
Presented by: Goodman Consulting Group
Presented to: Ambareesh Murty and Ashish Shah, Co-Founders of Pepperfry.com<br>
slide2. Problem statement<br>
slide3. recommendation<br>
slide4. TARGET MARKET<br>
slide5. TARGET MARKET<br>
slide6. TARGET MARKET Of the 30% of our target market, only reached 18%<br>
slide7. Swot analysis Huge untapped market in India left to explore<br>
slide8. Core competencies<br>
slide9. Key Success factors<br>
slide10. ALTERNATIVES<br>
slide11. Core competencies<br>
slide12. Enter New Geographical Markets<br>
slide13. Stay in India and Expand Categories<br>
slide14. Create a one-stop-shop by acquiring “Livspace”<br>
slide15. PAAR Analysis<br>
slide16. Assumptions Leverage Livspace’s competencies to create additional value
Consolidated company’s financials begin 2019/2020 onwards
Series F Funding coupled with additional debt will finance acquisition
Expect synergies and value added between entities to be significant 2+2=5
Incremental operational savings through eliminating duplication, integrating logistics capabilities
Bigger piece of the pie through pushing home brands through Canvas
Maintain CAGR of 65%, and push just over 70% from 2019/2020
Expected Livspace Revenue in FY 2017/18 = INR 1000M
Maintain margins of 40-55% but push more house brands with higher margins<br>
slide17. We plan to achieve raise of 150% in current users FINANCIALS<br>
slide18. FINANCIALS<br>
slide19. By the year 2021/22 – 4,166 INR MN and GMV of 89,441.29 INR MN<br>
slide20. FINANCIALS<br>
slide21. recommendation<br>
slide22. IMPLEMENTATION<br>
slide23. Implementation: acquiring livspace Merge offices
Create one stop-shop solution
We design – using Pepperfry.com products to design a home
We deliver – sell furniture and deliver it to homes
We build – we will build the products in home
Reduce unnecessary manpower We design! We deliver! We build!<br>
slide24. Implementation: technology Enhance current portal to include Livspace design capabilities
Create an app for design and fit new furniture in space
Pool technological resources From tech-savvy user to regular Internet user<br>
slide25. Implementation: marketing plan Announcement of newly acquired company, Livspace
Launch new marketing campaign online and in-stores Goal: Pepperfry.com is the place to go!<br>
slide26. Implementation: timeline<br>
slide27. Risks and mitigation<br>
slide28. recommendation<br>