Prepared By: [Your name] / [job title] How to Use

Transcript:Prepared By: [Your name] / [job title] How to Use:
Prepared By: [Your name] / [job title] How to Use This Template This free social media template gives you a reusable format to use for all of your social media reports. Open the template, save with your customize name, then edit the new copy to create your report. Remove any pages or sections that don’t apply to you. Customize the sections you’d like to include with your own branding or other details. Also, make sure you remove this page/slide from your report prior to sharing with your stakeholders. [Company Name] | social media report [month/year] ‹#› 1 Click “Insert” >> “Header & Footer” 2 Change the [company name] and [month /year] Then “Apply to All” 1 2 Introduction Use the introduction to set the stage for the data you’re about to share. Talk about your social media strategy, its role in your content marketing and business growth, the channels you’re using, your goals, and the metrics and KPIs you’ll use to measure impact. Use bulleted lists when possible to make the information scannable and succinct. There’s no need to share hard data or charts and graphs in the introduction. [Company Name] | social media report [month/year] ‹#› Key Highlights Give a brief visual summary of a few key highlights in the report. If your audience only reads one page of your report, THIS should be the page. Include the most important information here, as well as the page(s) of the report where readers can find more information. This section should give readers something to get excited about. You can dive deeper into these takeaways on subsequent slides. [Company Name] | social media report [month/year] ‹#› Performance By Channel Give a brief overview of this section, which will include individual pages or slides for each channel you’re reporting on. For example, you might call attention to the fact that the following data is based on a campaign, a weekly or monthly goal, a new strategy, or something else. On this intro page, you might offer a snapshot of the data you’re about to share. Or simply provide a brief explanation or summary of your findings. The data you include in this section will also depend on your goals, metrics and KPIs, and social media channels in your strategy. With each channel, we suggest including current data as well as historical data from the previous reporting period to show growth, changes, and