Public relations Outlines for Lecture Notes Public
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Public relations Outlines for Lecture Notes Public

Author : briana-ranney | Published Date : 2025-05-29

Description: Public relations Outlines for Lecture Notes Public Relations Defined A systematic effort to alter public perceptions of or on behalf of a client through the strategic use of existing media outlets A Bunch Of Stuff Called PR Disseminating

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Transcript:Public relations Outlines for Lecture Notes Public:
Public relations Outlines for Lecture Notes Public Relations Defined A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets. A Bunch Of Stuff Called PR Disseminating information through press releases or press conferences Answering questions from reporters Image consulting Planned philanthropy Publicity stunts and pseudo-events Creation of front groups to advance particular positions Fully orchestrated and comprehensive media campaigns PR & Advertising: The Differences 1. Advertising: controlled publicity that a company buys. PR: an attempt to secure favorable media publicity. 2. Advertising: overt PR: covert 3. Advertising: Audiences know the source. PR: Audiences rarely know the source 4. Advertising: clearly separated from news PR: can have "aura" of legitimate news. PR & News: A Delicate Symbiosis Dependency/Control of Information Rewards and punishment Easy! Predigested news

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