Public relations Outlines for Lecture Notes Public
Description: Public relations Outlines for Lecture Notes Public Relations Defined A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets. A Bunch Of Stuff Called PR Disseminating
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slide1. Public relations Outlines for Lecture Notes<br>
slide2. Public Relations Defined A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets.<br>
slide3. A Bunch Of Stuff Called PR Disseminating information through press releases or press conferences
Answering questions from reporters
Image consulting
Planned philanthropy
Publicity stunts and pseudo-events
Creation of front groups to advance particular positions
Fully orchestrated and comprehensive media campaigns<br>
slide4. PR & Advertising: The Differences 1. Advertising: controlled publicity that a company buys.
PR: an attempt to secure favorable media publicity.
2. Advertising: overt
PR: covert
3. Advertising: Audiences know the source.
PR: Audiences rarely know the source
4. Advertising: clearly separated from news
PR: can have "aura" of legitimate news.<br>
slide5. PR & News: A Delicate Symbiosis Dependency/Control of Information
Rewards and punishment
Easy!
Predigested news<br>
slide2. Public Relations Defined A systematic effort to alter public perceptions of, or on behalf of, a client through the strategic use of existing media outlets.<br>
slide3. A Bunch Of Stuff Called PR Disseminating information through press releases or press conferences
Answering questions from reporters
Image consulting
Planned philanthropy
Publicity stunts and pseudo-events
Creation of front groups to advance particular positions
Fully orchestrated and comprehensive media campaigns<br>
slide4. PR & Advertising: The Differences 1. Advertising: controlled publicity that a company buys.
PR: an attempt to secure favorable media publicity.
2. Advertising: overt
PR: covert
3. Advertising: Audiences know the source.
PR: Audiences rarely know the source
4. Advertising: clearly separated from news
PR: can have "aura" of legitimate news.<br>
slide5. PR & News: A Delicate Symbiosis Dependency/Control of Information
Rewards and punishment
Easy!
Predigested news<br>