Research Literacy STA1610 Online Tutorial: Study
Description: Research Literacy STA1610 Online Tutorial: Study Unit 4 Question and Answer Session 3 EMPOWERING STARTUPS WITH DATA-DRIVEN CUSTOMER INSIGHTS Seed Stage Investment Pitch Deck Ms. Elizabeth Booi: Founder and MD 18 April 2024 2 INTRODUCTION
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slide1. Research Literacy
STA1610 Online Tutorial:
Study Unit 4 Question and Answer
Session 3 EMPOWERING STARTUPS WITH DATA-DRIVEN CUSTOMER INSIGHTS
Seed Stage Investment Pitch Deck Ms. Elizabeth Booi: Founder and MD
18 April 2024<br>
slide2. 2 INTRODUCTION & BACKGROUND Women-owned business situated in Glenhaven, Cape Town, South Africa.
Specialise in Statistical, Numeracy, Research, Data Mining consulting and literacies.
OUR MISSION: To help small startups and entrepreneurs improve customer satisfaction and foster data literacy through advanced analytics and reporting.
OUR VISION: Making every small business data-savvy with powerful, easy-to-use analytics tools.<br>
slide3. 3 Our Core Values<br>
slide4. 4 Founder and Managing Director Elizabeth Booi
Founder and MD Expence:
More than 21 years in the data analytics, business intelligence and management of information
More than 13 experience as a Research, Numeracy and Statistical Literacy Facilitator
2022 ICT Provincial Entrepreneur of the Year – Western Cape and Leverage Business Simulator Game (National Champion)
2023 Top 10 MTN Women in Digital Business Programme Finalist COMPANIES WORKED AT: TOOLS: EXPERIENCE: MENTOR & VOLUNTEER Girls in Tech South Africa Mentor
GirlCode Mentor
Women in Analytics Ambassador
Women in Tech Member
Women in Data Member
Deep Learning IndabaX South Africa C.o.C
Southern African Association of Institutional Research: Vice-President<br>
slide5. 5 The Problem Customer Understanding Gap: Many small startups and entrepreneurs struggle to understand and quantify how customers perceive their products and services.
Impact of Poor Data usage: Limited data literacy can lead to missed opportunities and suboptimal decision making in fast-paced startup environments. Addressing Global Challenges
SDG 4 (Quality Education): Promoting numeracy and data literacy for informed decision-making
SDG 8: (Decent Work and Economic Growth): Promoting sustained, inclusive and sustainable economic growth. Goal 8 infographic, source: https://unstats.un.org/sdgs/report/2023/<br>
slide6. Our Solution A comprehensive analytics system providing detailed customer satisfaction reports, Net Promoter Score (NPS) evaluations, and sentiment analysis.
Benefits:
Enhance customer experience by understanding key drivers of satisfaction.
Enhance customer engagement by understanding and addressing their needs and sentiments more effectively.
Enable evidence-based decision-making with actionable insights.
Foster data literacy by making analytics accessible to non-technical users.
Gain competitive edge by using cutting edge tools to analyse and act on customer feedback.<br>
slide7. Features – in more detail Customer Satisfaction Reporting – Real-time dashboard that shows key measures like customer satisfaction score, helping business track performance continually.
Net promoter Score (NPS) Analysis – Automated tools to calculate and visualize NPS, providing insights into customer loyalty and potential growth areas.
Sentiment and Emotional Analysis– Sophisticated sentiment analysis to understand emotions and sentiments of your customers or potential clients<br>
slide9. Target Market Target Market:
Small startups and entrepreneurs.
Market Size:
There are approximately 2.5 million Small, Medium, and Micro Enterprises (SMMEs) in South Africa according to Statistics South Africa and the Small Enterprise Development Agency (SEDA).
Reports from the World Bank, International Finance Corporation (IFC), and African Development Bank (AfDB) estimate that SMEs constitute about 90% of all businesses across Sub-Saharan Africa.
Growth Potential
Trends in startup creation and expansion shows a increasing need for data-driven decision-making tools to stay competitively in this digital era.<br>
slide10. Competitive Advantage Unique Features:
Real-time sentiment analysis.
User-friendly graphical interfaces designed for non-technical users.
Integration capabilities with existing CRM and ERP systems.
Competitive Comparison:<br>
slide11. Funding Request Requested Funding Amount: R1 000 000
The allocated funds will be used to growth in several critical areas of Phambily Analytics:
Product Development (R350,000) - Enhancement and upgrades to existing software to increase functionality and user-friendliness. This includes purchasing new software licenses. Research and development for new analytics tools tailored to emerging market needs.
Digital Marketing Campaigns (R100,000) - Strategy to increase brand awareness and market penetration using SEO, content marketing, and targeted ads across social media platforms. Costs to attend key industry events for networking and showcasing product capabilities to potential clients and investors.
Staffing (R500,000) - Hiring of data scientists and business development managers to support expansion plans and enhance operational capacity. Ongoing professional development.
Operational Expenses, Legal and Administrative Costs (R50,000) - Investments in better infrastructure to support an expanding team and enhanced product development activities. Funds to cover increased legal and administrative demands associated with business growth and new market entries.<br>
slide12. 12 BUSINESS NUMBERS – FINANCIALS Projection Revenue Streams:
Subscription-based model (Monthly/Annual)
On-demand reporting services
Pricing Strategy:
Tiered pricing based on usage levels and additional services.<br>
slide13. 13 TEAM Contractors or Expert consultants Existing Post
New Post<br>
slide14. 14 Is where success and data analytics matters
Elizabeth Booi
Founder and Managing Director
ebooi@phambilyanalytics.co.za
064 534 5701 / 066 303 3366
https://phambilyanalytics.co.za<br>
STA1610 Online Tutorial:
Study Unit 4 Question and Answer
Session 3 EMPOWERING STARTUPS WITH DATA-DRIVEN CUSTOMER INSIGHTS
Seed Stage Investment Pitch Deck Ms. Elizabeth Booi: Founder and MD
18 April 2024<br>
slide2. 2 INTRODUCTION & BACKGROUND Women-owned business situated in Glenhaven, Cape Town, South Africa.
Specialise in Statistical, Numeracy, Research, Data Mining consulting and literacies.
OUR MISSION: To help small startups and entrepreneurs improve customer satisfaction and foster data literacy through advanced analytics and reporting.
OUR VISION: Making every small business data-savvy with powerful, easy-to-use analytics tools.<br>
slide3. 3 Our Core Values<br>
slide4. 4 Founder and Managing Director Elizabeth Booi
Founder and MD Expence:
More than 21 years in the data analytics, business intelligence and management of information
More than 13 experience as a Research, Numeracy and Statistical Literacy Facilitator
2022 ICT Provincial Entrepreneur of the Year – Western Cape and Leverage Business Simulator Game (National Champion)
2023 Top 10 MTN Women in Digital Business Programme Finalist COMPANIES WORKED AT: TOOLS: EXPERIENCE: MENTOR & VOLUNTEER Girls in Tech South Africa Mentor
GirlCode Mentor
Women in Analytics Ambassador
Women in Tech Member
Women in Data Member
Deep Learning IndabaX South Africa C.o.C
Southern African Association of Institutional Research: Vice-President<br>
slide5. 5 The Problem Customer Understanding Gap: Many small startups and entrepreneurs struggle to understand and quantify how customers perceive their products and services.
Impact of Poor Data usage: Limited data literacy can lead to missed opportunities and suboptimal decision making in fast-paced startup environments. Addressing Global Challenges
SDG 4 (Quality Education): Promoting numeracy and data literacy for informed decision-making
SDG 8: (Decent Work and Economic Growth): Promoting sustained, inclusive and sustainable economic growth. Goal 8 infographic, source: https://unstats.un.org/sdgs/report/2023/<br>
slide6. Our Solution A comprehensive analytics system providing detailed customer satisfaction reports, Net Promoter Score (NPS) evaluations, and sentiment analysis.
Benefits:
Enhance customer experience by understanding key drivers of satisfaction.
Enhance customer engagement by understanding and addressing their needs and sentiments more effectively.
Enable evidence-based decision-making with actionable insights.
Foster data literacy by making analytics accessible to non-technical users.
Gain competitive edge by using cutting edge tools to analyse and act on customer feedback.<br>
slide7. Features – in more detail Customer Satisfaction Reporting – Real-time dashboard that shows key measures like customer satisfaction score, helping business track performance continually.
Net promoter Score (NPS) Analysis – Automated tools to calculate and visualize NPS, providing insights into customer loyalty and potential growth areas.
Sentiment and Emotional Analysis– Sophisticated sentiment analysis to understand emotions and sentiments of your customers or potential clients<br>
slide9. Target Market Target Market:
Small startups and entrepreneurs.
Market Size:
There are approximately 2.5 million Small, Medium, and Micro Enterprises (SMMEs) in South Africa according to Statistics South Africa and the Small Enterprise Development Agency (SEDA).
Reports from the World Bank, International Finance Corporation (IFC), and African Development Bank (AfDB) estimate that SMEs constitute about 90% of all businesses across Sub-Saharan Africa.
Growth Potential
Trends in startup creation and expansion shows a increasing need for data-driven decision-making tools to stay competitively in this digital era.<br>
slide10. Competitive Advantage Unique Features:
Real-time sentiment analysis.
User-friendly graphical interfaces designed for non-technical users.
Integration capabilities with existing CRM and ERP systems.
Competitive Comparison:<br>
slide11. Funding Request Requested Funding Amount: R1 000 000
The allocated funds will be used to growth in several critical areas of Phambily Analytics:
Product Development (R350,000) - Enhancement and upgrades to existing software to increase functionality and user-friendliness. This includes purchasing new software licenses. Research and development for new analytics tools tailored to emerging market needs.
Digital Marketing Campaigns (R100,000) - Strategy to increase brand awareness and market penetration using SEO, content marketing, and targeted ads across social media platforms. Costs to attend key industry events for networking and showcasing product capabilities to potential clients and investors.
Staffing (R500,000) - Hiring of data scientists and business development managers to support expansion plans and enhance operational capacity. Ongoing professional development.
Operational Expenses, Legal and Administrative Costs (R50,000) - Investments in better infrastructure to support an expanding team and enhanced product development activities. Funds to cover increased legal and administrative demands associated with business growth and new market entries.<br>
slide12. 12 BUSINESS NUMBERS – FINANCIALS Projection Revenue Streams:
Subscription-based model (Monthly/Annual)
On-demand reporting services
Pricing Strategy:
Tiered pricing based on usage levels and additional services.<br>
slide13. 13 TEAM Contractors or Expert consultants Existing Post
New Post<br>
slide14. 14 Is where success and data analytics matters
Elizabeth Booi
Founder and Managing Director
ebooi@phambilyanalytics.co.za
064 534 5701 / 066 303 3366
https://phambilyanalytics.co.za<br>