Section 3 From Business Plan to Funding Venture

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Section 3 From Business Plan to Funding Venture
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Section 3 From Business Plan to Funding Venture Chapter 9 Funding 4Ps in market mix (Recalled) 1. Product Understand the product; define the product; the first in their category 2. Price Price is the amount that consumers will be willing to

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01
Section 3 From Business Plan to Funding Venture Chapter 9
Funding<br>
02
4Ps in market mix (Recalled) 1. Product
Understand the product; define the product; the first in their category
2. Price
Price is the amount that consumers will be willing to pay for a product. Raise or discounting. E.g. UNIQLO
3. Place 
Place is the consideration of where the product should be available; also refers to advertising.
4. Promotion
The goal of promotion is to communicate to consumers that they need this product and that it is priced appropriately.<br>
03
5 Cs in Bank Lending Decisons Character refers to borrower
Capacity refers to the ability of the business to generate revenues to pay back the loan.
Capital refers to the capital assets of the business.
Collateral is the cash and assets a business owner pledges to secure a loan.
Credit
Business and personal credit are two different things. Most new businesses have no business credit, so they must use the personal credit of their owners<br>