Sector insights: skills and performance challenges
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Sector insights: skills and performance challenges

Author : lindy-dunigan | Published Date : 2025-05-22

Description: Sector insights skills and performance challenges in the digital and creative sector June 2015 Sector insights digital and creative sector This study synthesises labour market evidence to identify the outlook for jobs and skills

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Transcript:Sector insights: skills and performance challenges:
Sector insights: skills and performance challenges in the digital and creative sector June 2015 Sector insights: digital and creative sector This study: synthesises labour market evidence to identify the outlook for jobs and skills identifies major trends affecting the sector and how the mix of skills needs is likely to change over the next decade investigates employers’ perceptions of the skills needs of specific occupations, and the challenges employers have in meeting those needs discusses current awareness of, engagement with and interest in National Occupational Standards in developing the sector’s workforce draws out the implications for skills supply and workforce development The study synthesises evidence from a range of sources Analysis of published datasets Telephone interviews with 20 employers and 14 employees A review of recent literature on the digital and creative sector An online and telephone survey of digital and creative employers Consultations with industry stakeholders Stakeholder workshop to review and refine findings About the sector The digital and creative sector 1,2 2012 employment: 2.1 million in total Digital sub-sector Creative sub-sector (1) This definition of the digital and creative sector was also chosen to allow the study to draw on the widest possible range of datasets. (2) While this report includes analysis of the digital and creative sub-sectors, a number of employers highlighted that the boundaries are becoming increasingly blurred. Employers reported that the boundaries between ‘digital’ and ‘creative’ are becoming blurred as creative activities increasingly rely on digital technologies, and as creativity and design become increasingly important to digital outputs Rapidly growing sector contributed £134 billion to UK economy in 2014 In real (inflation-adjusted) terms, the GVA contribution of the sector has grown by 45 per cent since 2002 Rapid advances in technology and internet usage have driven strong demand for digital services and creative content over the last decade The sector received a strong boost from the introduction of tax relief to animation, high-end television, video games and theatre during 2013 and 2014 Almost half of digital and creative sector workers are in London and the South East of England London 605,000 South East, 382,000 East, 187,000 East Midlands 95,000 Yorkshire & Humber, 123,000 North East, 69,000 Scotland 121,000 South West, 152,000 Wales, 47,000 West Midlands, 124,000 North West 183,000 Northern Ireland, 33,000 Source: UKCES Working Futures Numbers and size of bubbles indicate digital and creative employment in each region or nation Sector characterised by a

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