SEO Where Your online presence costs you
Description: SEO Where Your online presence costs you 412-626-7687 SoupsMarketinggmail.com www.SoupsMarketing.com What is seo? Like the fbi or cia? A fancy job title? Some unknown disease? Search engine optimization Its a set of steps to help your
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slide1. SEO Where Your online presence
costs you 412-626-7687
SoupsMarketing@gmail.com
www.SoupsMarketing.com<br>
slide2. What is seo? Like the fbi or cia?
A fancy job title?
Some unknown disease? Search engine optimization<br>
slide3. It’s a set of steps to help your website rank higher in searches on Google, Bing and other search engines.
Relevant Key words
Website text
Webpage title and description
& More 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide4. On-Page Vs Off page seo On-page seo
Everything you see
Keywords strategically places
Blog
Added value information 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide5. On-Page Vs Off page seo Off-page seo
Backlinks (yes, they’re still a thing)
Links from other sites to yours
Relevant sites 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide6. On-Page Vs Off page seo Off-page seo
Backlinks (yes, they’re still a thing)
Guest blogs
Social media pages (verifications)
Google & bing location settings 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide7. Keyword research Consumers create keywords, not companies
Competitors’ list
Guide users where you want them to go 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide8. Keyword research Consumers create keywords, not companies
Included at least 1 branded keyword
When you’re determining your keywords consider how consumers are searching for your product.
Garden designer vs landscaper
Marketing professional vs advertising company 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide9. Keyword research Competitors’ list
Analyze the text that is displayed in your competitors’ listings in SERP
Pay attention to the keywords that are showing paid ads
Spyfu-competitors keywords for organic seo ad PPC ads
iSpionage-very similar as spyfu, but with ranking information also
Find your own niche of keywords 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide10. Keyword research Guide users where you want them to go
You’ll have 3-5 standard keywords that will cover your whole website.
Your keywords become your road map to guide people to your site then to navigate it accordingly 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide11. why keywords matter Keywords are how search engines guide users to their website destination
Rule of 3
Thinking in queries
Don’t try to do it all
Attracting the right people
Help search engines make sense of your site
Long tail keywords: all about intent
Be patient with search engines 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide12. why keywords matter Keywords are how search engines guide users to their website destination
One to five-word phrases that guide users to your website 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide13. why keywords matter Rule of 3
The go search-branded search
The know search-seeking information
The do search-wanting to do something 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide14. why keywords matter Thinking in queries
What are your target customers looking for online
What queries are they entering into Google
Branded queries or product based queries 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide15. why keywords matter Don’t try to do it all
Focused keywords to reach target market
Attracting visits from people who immediately leave your website will not increase your business or boost your bottom line. 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide16. why keywords matter Attracting the right people
Bounce rates need to be as close to 0 as possible.
High bounce rates can lower your google ranking 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide17. why keywords matter Help search engines make sense of your site
Index your site
Title, page descriptions, Alt text & images are all utilized
Keywords are inserted in your website thoroughly
Local information is prominent 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide18. why keywords matter Long tail keywords: all about intent
3 or more words long and indicate a strong user intent
Appr. 70% of searches are long tail
Longer keywords are almost always less competitive and easier to rank for
Long tail searchers are more apt to be purchasing than the more generic term searchers 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide19. why keywords matter Be patient with search engines
It will take time
Just like updating your physical building or website, you’ll need to update your seo accordingly
Keywords will change over time 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide20. Seo wrap-up Choose smart keywords 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide21. Seo wrap-up smart keywords
Optimized domain 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide22. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide23. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide24. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide25. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings) 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide26. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Google my business
Optimized site with titles & descriptions corresponding with business name, location and keywords
Submit to local directories
Consistent contact details
Map on contact page
Target the right people 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide27. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Get reviews and links (Your blog and guest blog) 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide28. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Get reviews and links (Your blog and guest blog)
Active on social media 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide29. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Get reviews and links (Your blog and guest blog)
Active on social media
Paid google & social media ads 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide30. There are more than 1 billion website online today- competition is tough!
Signage, print publications, everything you do should include your website!
Best time to plan seo is prior to building your website
Plan your website with your seo at the forefront of the planning<br>
slide31. Soup’s marketing seo procedures
consultation on website plans
Wreck your plans
Replan with seo in mind
Post website development success setup
Google my business page, Search console, ads account & analytics
Location setting
Monthly management of the account<br>
slide32. Questions?<br>
costs you 412-626-7687
SoupsMarketing@gmail.com
www.SoupsMarketing.com<br>
slide2. What is seo? Like the fbi or cia?
A fancy job title?
Some unknown disease? Search engine optimization<br>
slide3. It’s a set of steps to help your website rank higher in searches on Google, Bing and other search engines.
Relevant Key words
Website text
Webpage title and description
& More 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide4. On-Page Vs Off page seo On-page seo
Everything you see
Keywords strategically places
Blog
Added value information 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide5. On-Page Vs Off page seo Off-page seo
Backlinks (yes, they’re still a thing)
Links from other sites to yours
Relevant sites 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide6. On-Page Vs Off page seo Off-page seo
Backlinks (yes, they’re still a thing)
Guest blogs
Social media pages (verifications)
Google & bing location settings 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide7. Keyword research Consumers create keywords, not companies
Competitors’ list
Guide users where you want them to go 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide8. Keyword research Consumers create keywords, not companies
Included at least 1 branded keyword
When you’re determining your keywords consider how consumers are searching for your product.
Garden designer vs landscaper
Marketing professional vs advertising company 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide9. Keyword research Competitors’ list
Analyze the text that is displayed in your competitors’ listings in SERP
Pay attention to the keywords that are showing paid ads
Spyfu-competitors keywords for organic seo ad PPC ads
iSpionage-very similar as spyfu, but with ranking information also
Find your own niche of keywords 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide10. Keyword research Guide users where you want them to go
You’ll have 3-5 standard keywords that will cover your whole website.
Your keywords become your road map to guide people to your site then to navigate it accordingly 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide11. why keywords matter Keywords are how search engines guide users to their website destination
Rule of 3
Thinking in queries
Don’t try to do it all
Attracting the right people
Help search engines make sense of your site
Long tail keywords: all about intent
Be patient with search engines 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide12. why keywords matter Keywords are how search engines guide users to their website destination
One to five-word phrases that guide users to your website 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide13. why keywords matter Rule of 3
The go search-branded search
The know search-seeking information
The do search-wanting to do something 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide14. why keywords matter Thinking in queries
What are your target customers looking for online
What queries are they entering into Google
Branded queries or product based queries 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide15. why keywords matter Don’t try to do it all
Focused keywords to reach target market
Attracting visits from people who immediately leave your website will not increase your business or boost your bottom line. 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide16. why keywords matter Attracting the right people
Bounce rates need to be as close to 0 as possible.
High bounce rates can lower your google ranking 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide17. why keywords matter Help search engines make sense of your site
Index your site
Title, page descriptions, Alt text & images are all utilized
Keywords are inserted in your website thoroughly
Local information is prominent 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide18. why keywords matter Long tail keywords: all about intent
3 or more words long and indicate a strong user intent
Appr. 70% of searches are long tail
Longer keywords are almost always less competitive and easier to rank for
Long tail searchers are more apt to be purchasing than the more generic term searchers 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide19. why keywords matter Be patient with search engines
It will take time
Just like updating your physical building or website, you’ll need to update your seo accordingly
Keywords will change over time 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide20. Seo wrap-up Choose smart keywords 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide21. Seo wrap-up smart keywords
Optimized domain 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide22. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide23. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide24. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide25. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings) 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide26. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Google my business
Optimized site with titles & descriptions corresponding with business name, location and keywords
Submit to local directories
Consistent contact details
Map on contact page
Target the right people 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide27. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Get reviews and links (Your blog and guest blog) 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide28. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Get reviews and links (Your blog and guest blog)
Active on social media 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide29. Seo wrap-up smart keywords
Optimized domain
Titles & descriptions
Optimize for mobile devices
Submit your sitemap
Use your geography (local online listings)
Get reviews and links (Your blog and guest blog)
Active on social media
Paid google & social media ads 412-626-7687         SoupsMarketing@gmail.com      www.SoupsMarketing.com<br>
slide30. There are more than 1 billion website online today- competition is tough!
Signage, print publications, everything you do should include your website!
Best time to plan seo is prior to building your website
Plan your website with your seo at the forefront of the planning<br>
slide31. Soup’s marketing seo procedures
consultation on website plans
Wreck your plans
Replan with seo in mind
Post website development success setup
Google my business page, Search console, ads account & analytics
Location setting
Monthly management of the account<br>
slide32. Questions?<br>