Social Media Strategy Before we start... Before we

Transcript:Social Media Strategy Before we start... Before we:
Social Media Strategy Before we start... Before we start it’s important to establish where we are now... And to set up some metrics to measure our results. We’ll also look at our aims behind the campaign, and what we are trying to achieve. We’ll look at what platforms work best for particular brands or industries – and focus our efforts on these. We’ll also suggest ways of linking all of your media together to get the best impact for your campaign. Measuring the results You’ll need to install some kind of analytics on your website – we suggest using Google Analytics which can be set up here: http://www.google.com/analytics/ You’ll also need some kind of way of recording where people heard about you when you get a new lead – we suggest a spreadsheet for your prospects using Smartsheet that will also record all their details: http://publish.smartsheet.com/4de69ab2c023481b8c1fc9de4e4559e7 So – that done... About the different platforms Facebook – 901m users Twitter – 555m users YouTube – 490m users Google+ - 170m users LinkedIn – 150m users Pinterest – 11.7m users About the different platforms It’s clear from the graph above that Facebook has the most number of users. However, the numbers don’t tell the whole story. We’ll be concentrating on the most useful tools for business user: Facebook, LinkedIn and Twitter. Where we are now: The Business Where we are now: Where we are now: Where we are now: Where we are now: Who do you want to target? Like all good marketing, social media identifies who is most likely to buy your brand and what they like to do, where they go, who they listen to, when they are most receptive and why they buy. Let’s think about your prospects: Who is this person? What do they do? Where do they go? What books/magazines/forums/blogs do they read? What age are they? What sort of media do they use? What websites do they visit? What hobbies do they have? How much money do they have? Do they have staff who work for them? Where are they based? Why do they buy your product/service? Who do you want to target? My ideal client... Male/Female? What social media do they use? Are they a B2B brand or a consumer brand? What other websites/blogs do they read? What age are they? What hobbies do they have? How much money do they have? Do they have