Structuralism Introduction & Theoretical

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Structuralism Introduction Theoretical Applications Ferdinand de Saussure 1857-1913 Linguist Granddaddy of semiotics Swiss dude moustache pioneer 1. Meaning occurs through difference Concepts are purely differential and definedby their

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01
Structuralism Introduction & Theoretical Applications<br>
02
Ferdinand de Saussure 1857-1913
Linguist
Granddaddy of semiotics
Swiss dude
moustache pioneer<br>
03
1. Meaning occurs through difference “Concepts are purely differential and defined…by their relations with other terms of a system… In language there are only differences.” – Saussure
The meaning we give to signs is always relative:

Woman = NOT
Lady = NOT just
or = NOT a gentleman man woman<br>