Unit 14 Business Online Week 1 Ellen Smuts Starter task Individually can you make a list of all the different ways that businesses might use the internet Aims and Objectives By the end of this session you should all be familiar with the
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Presentation Transcript
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Unit 14 – Business Online Week 1
Ellen Smuts
Starter task – Individually can you make a list of all the different ways that businesses might use the internet<br>
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Aims and Objectives By the end of this session you should all be
familiar with the structure of the unit
Know about the assessment for this unit
Identify 5 sites that would fit into the ‘social and entertainment’ category
Explain what apps such as Pingit do and explain why you think there might be a future for apps such as this
Identify the benefits for a local radio station of having its own website
Suggest the advantages for a business who only operates online<br>
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Business Online Today most businesses carry out many of their operations online even if they do not have a website, they send emails, exchange information and buy raw materials or consumables online
Many use social media to promote their products and to recruit new staff.
The majority of businesses have their own website
They may be simply providing some basic information or be a complex, dynamic website with which users can interact.
Planning an online presence, including the design and features of the website means considering the issues and risks involved, as well as the benefits.<br>
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Learning aims of Unit 14 – Business Online In this unit you will:
Explore business activity online
Understand the issues relating to doing business online
Investigate the uses and features of websites
Design a website to meet the needs of a business<br>
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Assessment – 2 Assignments Internally assessed – a series of tasks – these will enable you to demonstrate that you understand the purposes of having an online presence, the activities carried out online and the issues businesses must consider.
You will compare websites and identify their uses and features.
You will design, build and test a website for a business client and review the feedback<br>
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Evidence you must produce A booklet which describes the purposes and features of doing business online and the impact of changes in the current online environment on the achievement of business aims
A display that identified and explains the operational risks
A report that summarises the features of different websites and relates these to the user experience
A presentation which features a website you have created to meet the needs of a business client
An observation sheet and witness testimony form myself<br>
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Range of online business activities Business organisations, both large and small, aim to meet all the needs of online users by carrying out many different activities<br>
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Task Add a new category, social and entertainment and suggest 5 sites that would into it<br>
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Business activities Internet services – provide internet connections, browser software, security and information – they include ISP’s, search engines, security software providers and email providers
Direct selling of goods / services – this includes providers of films, music, clothing, food and beauty products as well as holiday companies, cinemas, ticket agencies and airlines
Bank services – customers can carry out most transactions online
Education – available on many sites, e.g. training courses, information on courses of study provided online by educational establishments – e.g. UCAS
Government services – accessed through Gov.UK portal which provides information on may topics
Advertising and marketing – many businesses use their website to showcase their products / services e.g. restaurants, hotels, Sky TV etc<br>
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Task – Paired activity In 2012, Barclays launched Pingit
In pairs conduct research to find out what this is
Do you think this is the future? Do you use it / have you heard of this?
Do you see any snags?
What are your thoughts and ideas?<br>
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Types of online presence The best online presence for a business depends on several factors;-
The size and scale of the business – large businesses will have more resources to invest in its website. One that operates nationally, or globally will aim to appeal to a greater range of customers than a local business e.g. hair salon
The sector the business is in e.g
Public sector organisations – such as government departments and NHS – have websites that highlight their services
Privately owned – will aim to promote their brand and products to increase profits
Not-for-profit organisations – such as voluntary and charities will promote their cause online to increase donations and awareness<br>
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Task Take 5 minutes to think about and if necessary carry out some research:
Suggest 3 benefits of a local radio station having its own website<br>
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Did you know…. Multichannel marketing is when a business provides serval ways for a customers to buy goods, for e.g. online, in a store, over the phone and by catalogue.
Research shows that customers buy more these businesses<br>
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Types of activity The types of activity depends on the supplier and target customer
Business to business (B2B) – when one business deals with another
Business to consumer (B2C) – when a business sells to customers
Consumer to consumer (C2C) – when two individuals sell to each other
Can you think of some examples for these?<br>
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Complementing offline activities Some business use their website to complement their offline activities. Argos lets customers ‘click and collect’ form their local store
Other examples include newspapers with online editions; cinemas and train companies offering online booking services, and entertainment websites, such as Sky and the BBC<br>
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Task – individual – you have 15 minutes Download the latest 100 website list form IMRG or Hitwise.
Work out which businesses on the list complement their offline activities and in what way.
Find these websites by going to www.personhotlinks.co.uk and searching for this title.<br>
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Types of websites Passive presence – often called ‘brochureware’ this basic website provides information about products or services and contain a few links and illustrated pages. There may be photographs of staff and products, a price list, details of opening hours, customer reviews and contact details
Interactive presence – as well as information, this enables customers to interact e.g. by sending an email, using a Call Me Button or through a web chat. It may invite online transactions or offer an online service such as banking.
Interactive customisation – this enables users to customise products online. At Moonpig you can design your own greetings card and on digital image processing sites like Bonusprint you can build your own phot album<br>
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Task – researching ‘Click and Mortar’ businesses Businesses with a high street presence are sometimes called ‘bricks and mortar’ organisations.
In pairs identify 5 examples
Then suggest 3 advantages of only operating online like Moonpig and Amazon<br>
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Recap You should all now be:
familiar with the structure of the unit
Know about the assessment for this unit
And all have:-
Identified at least 5 sites that would fit into the ‘social and entertainment’ category
Explained what apps such as Pingit do and explain why you think there might be a future for apps such as this
Identified the benefits for a local radio station of having its own website
Suggested the advantages for a business who only operates online<br>
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Next week…… We will be looking at the purpose of doing business online
How this helps businesses to achieve their aims and objectives
How operating online helps with the provision of effective communication
The customer interface
Relationship marketing
Advantages and disadvantages of having an online presence
How businesses actually operate online
And
Market presence
Recap on this weeks session yourself – look at the resources on MOODLE – this presentation and the course book
