Welcome to “Libraries Transform Campaign Toolkit

Transcript:Welcome to “Libraries Transform Campaign Toolkit:
Welcome to “Libraries Transform Campaign Toolkit Webinar” Audio Set-up Wizard Go to the “Menu” section in the top tool bar, click on Meeting, and select “Audio Set-up Wizard” to test your sound. This will take you through a series of prompts that you should follow to make sure your sound is working correctly. Participants Session participants are listed in the first pod on the right-hand side of your screen. You should see yourself as a participant. Chat The chat box is the second pod on the right of your screen; this can be used for communicating with webinar participants by typing into the bottom field and selecting the “send” button that looks like a cartoon dialogue box. Connection Status Left click the green vertical bar in the upper right-hand corner just once. Wait a few seconds for your connection status to appear. If your status indicates you have a bad connection, the problem is on your site, not on ALA’s. 1 State Chapters Toolkit Webinar Presenters Jeff Julian Director, Public Awareness Office American Library Association jjulian@ala.org Lindsey Simon Public Awareness Campaign Coordinator American Library Association lsimon@ala.org What is Libraries Transform? Public awareness & advocacy campaign Libraries: their value and role in the community Fresh, unique perspective One clear energetic voice for libraries nationally Campaign Goals Increase public awareness Change perception of libraries Increase and ensure support for libraries and funding Key Messages Libraries transform lives. Libraries transform communities. Librarians are passionate advocates for lifelong learning. Libraries are a smart investment. State Chapters Toolkit Background Build on existing success of state chapters using Libraries Transform Equip more chapters with tools for awareness and advocacy Expand offerings for chapters with fewer communications resources Maintain consistent branding nationwide while still allowing for tailoring to local audiences State Chapters Toolkit Team This collaboration has been made possible through the hard work and creativity of several groups: ALA Chapter Relations Office ALA Production Services ALA Public Awareness Office Joint Subcommittee featuring member leaders from ALA’s Chapter Relations and Public Awareness Committees State Chapters Toolkit Overview Libraries Transform logos for every state A “starter pack” of popular Because statements with space for adding your state’s logo Editable Because statement templates Guidelines and ideas for making the most of these materials Libraries Transforms State Logos Logos are available for each U.S. state with a variety of options for: File types (AI, PDF, PNG) Color schemes Syntax (“Alabama