DELIVERING AGAINST ONE OF THE PUREST UPMARKET AUDIENCES IN MAINSTREAM COMMERCIAL ENTERTAINMENT THE AWARDS SEASON 2022 Reach one of the purest upmarket audiences in mainstream commercial entertainment ID: 1047280
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1. THE AWARDS SEASONSponsorship Opportunity 2022
2. DELIVERING AGAINST ONE OF THE PUREST UPMARKET AUDIENCES IN MAINSTREAM COMMERCIAL ENTERTAINMENT.
3. THE AWARDS SEASON 2022Reach one of the purest upmarket audiences in mainstream commercial entertainment.Every year as we enter Q1, the world of film shifts from its latest run of mega-budget blockbusters and child-friendly animation towards releasing some of the more artistic and thought-provoking titles the industry hopes to win awards with between January and March.Consequently, the make-up of the cinema audience shifts to reflect the content shown on screen each year, delivering a more premium ABC1 audience.The Awards Season Sponsorship offers the partner brand the exclusive opportunity to become synonymous with this year’s greatest content and the upmarket audience that consumes it. Synergy is driven through carefully selected films that industry insiders are tipping for awards glory come ceremony time in 2022. The Brand will own this content with 60” creative placed in cinema’s most prestigious reel position – The Gold Spot – the final commercial message before the film begins. DCM Studios can work with the brand and its creative agency to either evolve existing or create entirely new content that both engages and excites audiences before these incredible films begin.
4. MEANINGFUL ENTERTAINMENTThe quality of the cinema audio visual experience remains unrivalled.Great film continues to drive societal change, placing Cinema at the heart of conversations on sexuality, gender equality, racial diversity and more.Aligning to award winning films, gives a brand a voice of advocacy.NEW TALENTAwards Season ushers in the next wave of emerging superstars. Rami Malek, Mahershala Ali, Emma Stone and Saoirse Ronan are but a few to make the transition in recent years.Awards Season positions brands at the launchpad from which stars enter the realm of superstardom.SHARED EXPERIENCEAs technology and digital connectivity continue to soar, mutual viewing opportunities increasingly plummet. Cinema is one of the last mediums to bring friends, families and communities together for shared viewing experiences.CULTURAL MOMENTS
5. THE AWARDS BUZZ…A strong British contingent compliments a diverse range of talent both behind and in front of the camera.British titles look set to dominate the conversation in the build up to the Academy Awards in March, with Operation Mincemeat (starring Colin Firth in a WWII espionage epic), Kenneth Branagh’s part autobiographical Belfast and Jim Broadbent & Helen Mirren’s The Duke delivering the bulk of the admissions across the partnership. Belfast was also the winner of the Audience Award at the Toronto International Film Festival, the last nine winners of which have all been nominated for Best Picture at the Academy Awards. Beyond the British Isles, some of the world’s most celebrated and skilled auteurs return to the big screen in 2022, with exciting titles from the likes of Paul Thomas Anderson (Liquorice Pizza) and Guillermo Del Toro (Nightmare Alley). Spanish master Pedro Almodovar’s Parallel Mothers starring Penelope Cruz will generate interest from a foreign language perspective following the surprise Awards success of Parasite in 2019. Elsewhere, many time nominee Denzel Washington returns behind the camera to direct Creed & Black Panther’s Michael B. Jordan in the tear-jerking A Journal For Jordan. Occupying the trend for big musicals, Game of Thrones and Three Billboards actor Peter Dinklage plays Cyrano in what looks like a lavish musical adaptation of the classic French tale.Operation Mincemeat - 7 JanBelfast - 25 FebThe Duke - 25 Feb
6. REACHING THE MOST DISCERNING CINEMA GOERSAwards Season delivers a higher share of affluent ABC1 cinemagoers vs. the average film profileAverage %Cinema goers ABC1 Adult Profile: 55%SOURCE: FILM MONITOR DATA 2021TOUCHPOINTS 2020 ‘Have been to the cinema in the last 12 months’.
7. NINE AWARDS TITLES Q1 2022JANFEBOperation Mincemeat7 JanCyrano14 JanA Journal For Jordan & Nightmare Alley21 JanParallel Mothers28 JanBelfast & The Duke25 FebLicorice PizzaFeb TBC
8. JAN TO MARCH FILMS: 8ADMISSIONS: 4.5mGOLD SPOT GROSSRATECARD VALUE: £1.15m
9. THANK YOU!