Group however does not formally stipulate that its designers must have - PDF document

1 Group, however, does not formally stipul
Group, however, does not formally stipulate that its designers must have such a training; selection is based on hands-on work and face-to-face interviews.LEGO¨ bricks are manufactured

2 at the GroupÕs own factories ungary, Cz
at the GroupÕs own factories ungary, Czech Republic and Mexico. The loca-tions have been selected in order to be close to the GroupÕs most important markets in urope and the USA. In

3 addition, elements and Þnished products
addition, elements and Þnished products are procured from external suppliers. In 2010 more than 36 billion elements were made, equivalent to approx. 68,000 elements a minute Ð or 1,14

4 0 ele-ments every second.There are appro
0 ele-ments every second.There are approx. 4,000 di!erent elements in the LEGO range Ð plus 58 dierent LEGO colours. Each element may be sold in a wide variety of di!erent colours and

5 decorations, bringing the total number
decorations, bringing the total number of active combinations to approx. 8,000.How LEGO¨ bricksDuring the moulding process, the plastic is heated to 230-310¡C until its consistency i

6 s about that of dough. It is then inject
s about that of dough. It is then injected into the moulds at a pressure of 25-150 tons, depending on which element is being produced. On an average, it takes Þve to ten seconds to co

7 ol and eject new elements. The moulds us
ol and eject new elements. The moulds used in pro-duction are accurate to within Þve my (= 0.005 mm), and the accuracy of the moulding process means that only 18 UP 2011 9LEGO¨ prod

8 uctsfor all childrenThe range embraces p
uctsfor all childrenThe range embraces products for all children. The entire product portfolio is graduated in its challenge to reßect the fact that children grow older and develop. L

9 EGO¨ products can be grouped into a numb
EGO¨ products can be grouped into a number of categories:Pre-school productsPre-school products are the category for children who havenÕt yet started school. The products are speciall

10 y developed to cater for the capabilitie
y developed to cater for the capabilities of the youngest children Ð encour-aging them through creative play to use their hands and develop their motor skills. Today LEGO¨ DUPLO¨ comp

11 rises both loose bricks Ð encouraging th
rises both loose bricks Ð encouraging the child to build entirely what comes into its mind Ð and play themes Ð for example, swallowing them Ð and thanks to the way they have been mou

12 lded no bits can become loose.Bricks & M
lded no bits can become loose.Bricks & MoreBricks & More is the name given to sets or buckets with traditional LEGO bricks and special parts such as windows, wheels and roof tiles. No

13 building instructions are needed here Ð
building instructions are needed here Ð just a bit of imagination. With Bricks & More you can build what you want. Run out of ideas? There are booklets enclosed Ð with illustrations

14 to feed the active mind Bricks & More is
to feed the active mind Bricks & More is available in DUPLO bricks and standard LEGO bricks.Play themesPlay themes are all those products that are built up around a story. For example

15 , there are themes such as Þre station,
, there are themes such as Þre station, po-lice, airport, knightsÕ castle, racers Ð and many more. As well UP 2011Combining board games and LEGO playLEGO¨ Games provides the opportun

16 ity for a unique combi-nation of buildin
ity for a unique combi-nation of building with LEGO bricks and social play with family and friends. Players build the game from bricks, play it Ð and can then build a new version of t

17 he game or change its rules. The many ga
he game or change its rules. The many games in the series have been developed on the basis of LEGO core values: fun, creativity and quality, and with an appeal to children aged Þve ye

18 ars and older.Digital o!eringsThe LEGO G
ars and older.Digital o!eringsThe LEGO Group aims to deliver digital play experiences that embody core LEGO values in new ways with interactive tech-nology, both in o!ine games such a

19 s licensed video game products and LEGO
s licensed video game products and LEGO apps and online via LEGO Universe and LEGO.com. The mission of the LEGO Group is to provide the digital con-tent, play spaces and tools that in

20 spire and motivate children to live and
spire and motivate children to live and share stories of their own creation. The digital o"er-ings live up to the same strict safety and quality standards that consumers expect from p

21 hysical LEGO sets.¥ O"ine LEGO¨ GamesLEG
hysical LEGO sets.¥ O"ine LEGO¨ GamesLEGO online games are played on consoles and personal computers. They enable players to immerse themselves in beloved environments such as LEGO¨ S

22 tar Warsª, LEGO¨ indiana Jonesª and LEGO
tar Warsª, LEGO¨ indiana Jonesª and LEGO¨ Harry Potterª, discovering new adventures, battling enemies and using creativity to progress in-game. User-friendly gameplay, multiplayer cap

23 abilities, well-known franchises and a u
abilities, well-known franchises and a uniquely LGO sense of humor combine to make LEGO video games a popular way of en-gaging with the brand in todayÕs digital age.¥ Online Ð LEGO¨ U

24 niverseLEGO Universe is the Þrst massive
niverseLEGO Universe is the Þrst massively-multiplayer online game from the L niverse gives players the opportunity to create and share their own worlds and stories in a new, virtual