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Integrated Marketing Communication Creative Strategy from Idea to Implementation Integrated Marketing Communication Creative Strategy from Idea to Implementation

Integrated Marketing Communication Creative Strategy from Idea to Implementation - PDF document

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Uploaded On 2023-02-02

Integrated Marketing Communication Creative Strategy from Idea to Implementation - PPT Presentation

Now in its third edition this comprehensive text offers a classroomtested stepbystep approach to the creative processes and strategies for effective integrated marketing communication IMC Blakeman covers key areas from marketing plans brandingpositioning and creative briefs to copywritin ID: 966626

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