Steve Kelly Zacks build a mental model of our environment Same mechanism which can take information from real life film or text eg reading about changes in location cause activation in the ID: 499811
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Slide1
Considerations for movie memory: real life considerations and quirks
Steve KellySlide2
Zacks
- build a mental model of our environment
Same mechanism which can take information from real life, film or text
- e.g. reading about changes in location cause activation in the ‘
parahippocampal
place area’ of the brainSlide3
Verbal overshadowing
Describing a face or other complex information impairs subsequent visual recognition
Recoding interference hypothesis – describing verbally renders rich and sophisticated visual material less accurate/perfect
Transfer-inappropriate processing hypothesis – shifting to
verbalisation
impairs using non-verbal (and better, e.g. holistic
procssing
for the relevant stimuli)
While
behavioural
evidence
favours
a multiple systems account (TIPS) – computational models can account for these data using a single-system setup (supporting recoding interference).Slide4
Embodied effects
Ranger saw the eagle in the nest/in the sky
Faster to respond to picture of eagle with wings open for “in the sky” and closed for ‘in the nest’
Push/pull lever to respond to sentences making sense/nonsense
Faster to push lever when reading sentence about handing an object to someone
Faster to pull lever when reading sentence about being handed an object by someone elseSlide5
Memory effects
Reminiscence bumps
Found the same ‘bumps’ for events happening in a story
All these effects point to a system which takes input from a variety of sources to change the representation which can equally be accessed by these multiple sources.Slide6
Memory for what?
Types of information – emotional vs non-emotional, inferential, complex vs straightforward
Viewing conditions – cinema experience is honed to direct attention to important aspects of the film – darkened room, professional direction, on-screen effects e.g. blurred background
Contrast with video clip on mobile phone
Re-reading vs multiple viewings of film Slide7
Attention
Memory relies on encoding which in turn relies on attention
Films can draw attention to:
Faces and gestures – indicators of important events – also appearing or looming objects, motion – centre frame and brightness
More information conveyed in a short space of time – makes cross-cutting easier – more likely to maintain attention
Munsterberg (1970) – film can imitate mental processes – close-up as a proxy for focused attention, flashback scene to remind of an earlier scene, film can trigger emotion in the audience rather than just portray itSlide8
Innate vs learned
Metz (1974) – cinema is underpinned by codes – conventions that are learned by an audience - extent to which this is true in narrative?
Also in terms of edit techniques - Schwan and
Ildirar
(2010) remote Turkish village without electricity – saw movies for 1
st
time and had difficulty understanding story transitions reverse shots, pans, establishing shots though could understand cross-cut.
Anderson (1996) – film perception relies on ‘ecological’ perception –
GibsonianSlide9
Anticipation – more controlled by film? – pacing, music
If anticipation aids model building, can text do this in alternative ways – page turners?
Poor telegraphing – Bridge of Spies – point can be too obvious – mistakes are memorable – do we notice these as much in text (where do we bury the survivors)
Emotions engaged by film in a more direct way? How good is imagination at equaling this? – sounds again can help with this – increasing startle, canned laughter increasing positive mood
etcSlide10
Movies are “attentional engines”
“….
t
uned to natural cognitive and perceptual capacities”
Carroll & Seeley (2013)
- core building blocks of film are
recognitional
prompts
sufficient to allow access to representation in memory for
categorisation
/semantic knowledge.Slide11
Diagnosticity
Model based on diagnostic features (
Schyns
, 1998)
(emphasises task relevant features rather than comprehensive breakdown of all components)
Perceptual salience –not always the best features though so “biased competition” proposed – features primed for saliency based on expectation of the sensory needs to accomplish the task.
So task demands/intention will shape attention/memory – does film or text do this to different extents?Slide12
Social context as a consideration
Watch movies with friends and talk about this
Can happen with books but does it (boozy books)
Experience reaction of others watching the movie but reading is
a solitary eventSlide13
Unusual memory effect
Minimally counterintuitive concepts (MCIs)
Breaking a fundamental ‘law’ (physical,
biologocal
, mental) leads to better memory than simply bizarre information
Not for maximally counterintuitive – more difficult to form a representation
Would film instantiate that concept better? (creature in Forbidden Planet? The Thing
etc
)Slide14
Implicit processes
- reading verbs like ‘kick’ activate motor neurons
Implicit learning – serial reaction time task
Imagination
Observation – abstract vs fingers
Direct visual experience more easily activates implicit processes??Slide15
Why would we expect a difference between film and text narrative?
Zacks
– all input to model building (same underlying system)
Perhaps film is a more ‘direct’ sort of input able to represent more complex concepts more easily, maybe also implicit processes?
More scaffolding around film (music, attention grabbing shots
etc
)
But would more effortful processing of text lead to better/enduring memory?